- Looking For Engagement From Real-Time Ads? Put Tech On For Size
RTBlog, Tyler Loechner - Monday, October 20, 2014
When it comes to real-time marketing, one thing advertisers often rely ...
- Budweiser Clydesdales Engage Consumers Across Media
Marketing Daily, Tanya Gazdik - Friday, October 10, 2014
"The [Budweiser Clydesdales] really cross gender, race and age demographics," Julia Miz ...
- Timex Asks Runners: Who Needs A Cell Phone?
Marketing Daily, Sarah Mahoney - Thursday, October 9, 2014
Called the Timex One Relay, the 22-day event will include more th ...
- BMW Backs Frieze Masters
Marketing Daily, Karl Greenberg - Wednesday, October 8, 2014
BMW, which has been a sponsor of Frieze art fairs for ...
- Edelman And UTA Form New Experiential And Content Marketing Agency
MAD, Steve McClellan - Tuesday, October 7, 2014
The venture will combine the assets of Edelman content and experiential subsidia ...
- Stoli Sponsors New Yorker Festival
Marketing Daily, Karl Greenberg - Tuesday, October 7, 2014
Each of the bars -- The Algonquin's Blue Bar, The Lion, T ...
- iHeartMedia Plans iHeartRadio Fiesta Latina
MediaDailyNews, Erik Sass - Friday, October 3, 2014
With Hispanic audiences growing rapidly and Latin music becoming increasingly popular ...
- Kia Takes Over Paris Auto Show
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 1, 2014
Kia will have no fewer than 23 vehicles on its stand ...
- Burt's Bees Celebrates BeeDay
Marketing Daily, Tanya Gazdik - Wednesday, September 10, 2014
Burt's Bees is gearing up to celebrate the company's 30th birthday wi ...
- Marvel Characters Assemble For 'Super Hero September'
Marketing Daily, Aaron Baar - Saturday, September 6, 2014
The effort will include retail partnerships, licensing, advertising and online activations th ...
- Hyundai Has New Recipe For NCAA Sponsorship
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Hyundai is returning for its fourth year as NCAA college football spons ...
- Nissan Brings Back Heisman House
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Central to the effort, via TBWA\Chiat\Day and ESPN's shop CreativeWorks, are s ...
- Real-Time With Live Nation's Finnegan, Levine On Entering Programmatic Marketplace
RTBlog, Tyler Loechner - Thursday, August 28, 2014
Live Nation, a live events promotion company, this week announced the appointme ...
- Truth Campaign Says Fight, Don't Help, Big Tobacco
Marketing Daily, Karl Greenberg - Monday, August 25, 2014
Even though smoking rates have dropped from 23% to 9% since t ...
- LeapFrog, Mia Hamm Partner To Get Kids Active
Marketing Daily, Tanya Gazdik - Thursday, August 21, 2014
LeapFrog is enlisting soccer star Mia Hamm to launch LeapBand, a wearab ...
- Kyrie Irving Keeps Shooting Summer Baskets For Jeep
Marketing Daily, Karl Greenberg - Wednesday, August 20, 2014
The "Summer Celebration" campaign has a two-pronged timing tactic: it is duri ...
- Harley Heats Up Southwest With Twisted Trailz
Marketing Daily, Karl Greenberg - Wednesday, August 13, 2014
Its tours programs now operate in Australia, Europe, Canada, South Africa, Sou ...
- Luxury Brands Take The Beach At Concours D'Elegance
Marketing Daily, Karl Greenberg - Tuesday, August 12, 2014
In addition to returning as sponsor of the Media Center for t ...
- It's That Kind Of Thrill For Acura's TLX
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
The campaign kicks off with an anthem spot. Shot at Acura's R& ...
- Pillsbury Toaster Strudel Partners With Fruit Ninja
Marketing Daily, Karlene Lukovitz - Thursday, August 7, 2014
The "More Fruit" campaign, designed to reach moms and Millennials, also includ ...
- The Beat Goes Online: Live Nation Music Events More Closely Tied To Search, Smartphones
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 7, 2014
Consumers may soon have an option to search and purchase tickets f ...
- Samsung Takes Golf Fans Behind The Tournament
Marketing Daily, Aaron Baar - Monday, August 4, 2014
Via a new "PGA Championship App," the company will give people usi ...
- The Colonel Pumps Gas For KFC Promo
Marketing Daily, Karlene Lukovitz - Monday, August 4, 2014
To promote its new $5 Fill-Ups menu offering, KFC recently had ...
- Lincoln Motor Sails To Martha's Vineyard For Film Festival
Marketing Daily, Karl Greenberg - Wednesday, July 30, 2014
At the film festival, which takes place the weekend of Aug. ...
- Summer Of 'Sharknado' - The Sequel
TVBlog, Ed Martin - Thursday, July 31, 2014
Syfy's "Sharknado" may be the only movie franchise in history to ...
- There Is No Escaping The TV Blitz At The San Diego Comic-Con - Even Before It Begins
TVBlog, Ed Martin - Thursday, July 24, 2014
The streets of San Diego's Gaslamp District are teeming today as thousan ...
- Honda's Peyton: TV Won't 'Get The Job Done,' Turns To Music
MediaDailyNews, Joe Mandese - Tuesday, July 22, 2014
LOS ANGELES -- While TV is "still relevant" and continues to represe ...
- Scion Spreads Fear With Kirk Hammett At Comic Con
Marketing Daily, Karl Greenberg - Friday, July 18, 2014
Exit light, enter night, take my hand...off to never-never land. Yes, Sci ...
- Mercedes-Benz Looms Large At Open Championship
Marketing Daily, Karl Greenberg - Tuesday, July 15, 2014
Mercedes-Benz, which has a presence around the world at a variety ...
- Don't Pack Up the Social War Room Just Yet
Online Spin, Jamie Tedford - Tuesday, July 15, 2014
The term "war room" has entered the lexicon for social media markete ...