- SXSW: Long Live Music And Content On Mobile, Video
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 13, 2015
Music, tech, film, and barbecue are among the reasons that fans desce ...
- Mazda Takes Austin As Auto Sponsor
Marketing Daily, Karl Greenberg - Tuesday, March 10, 2015
The Irvine, Calif.-based U.S. division of the company will have cars ...
- Better Off-The-Field Ad Exposure For Athletes Coming For Next Olympics
TV Watch, Wayne Friedman - Monday, March 2, 2015
Big-name Olympic athletes will probably be seen more off-the-field during the 20 ...
- LG To Help NCAA 'Do Game Day Right' Until 2018
Marketing Daily, Aaron Baar - Tuesday, February 24, 2015
"We both inspire and we both believe in excellence," LG's Michelle Donov ...
- Mercedes-Benz Cooks In L.A., Clocks Out In New York
Marketing Daily, Karl Greenberg - Wednesday, February 18, 2015
Mercedes-Benz is getting its apron on as exclusive sponsor of the All-St ...
- 'Mad Men' Getting High-Culture Send-Off; Final Episodes Start April 5
TVBlog, Adam Buckman - Thursday, February 19, 2015
AMC plans to turn the final half-season of "Mad Men" into ...
- Fiji Water Launches Its First Television Campaign
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2015
The campaign was developed by FireStation, the in-house ad agency of Stewa ...
- Oakley Launches Global 'Obsession' Campaign With Athletes
Marketing Daily, Karl Greenberg - Monday, February 16, 2015
Action-gear company Oakley is launching a global digital push, "One Obsession," who ...
- Pepsi To Debut Music Platform During Grammys
Marketing Daily, Karlene Lukovitz - Thursday, February 5, 2015
The brand, a longtime sponsor of the awards, will air multiple a ...
- Unilever's ART Launch To Craft Better Marketing Messages For Men
Marketing Daily, Laurie Sullivan - Thursday, February 5, 2015
Unilever will launch a worldwide training program in March - ART ...
- Snuggle Bear Offers Hugs On Valentine's Day
Marketing Daily, Karl Greenberg - Thursday, February 5, 2015
The Snuggle Bear will be in Manhattan on Feb. 13 in ...
- Toyota Takes A Spin, Or Several, At Chicago Auto Show
Marketing Daily, Karl Greenberg - Wednesday, February 4, 2015
In spite of the guaranteed Midwestern cold, auto brands at the Chica ...
- Chobani Expands 'Grassroots' Approach, Products, As Greek Competition Mounts, Category Slows
Marketing Daily, Karlene Lukovitz - Thursday, February 5, 2015
Peter McGuinness, Chobani's chief marketing and brand officer, has also said th ...
- Merrell, Oculus Rift Take Virtual Hike Through Sundance
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
The immersive experience is the first-ever commercial use of this "in motio ...
- AC/DC In D.C. As Automakers Reveal Electric And Hydrogen Plans
Marketing Daily, Karl Greenberg - Friday, January 23, 2015
The global head of GM's Cadillac unit kicked off the Washington Au ...
- Tanqueray 'Trunk Show' To Feature Entrepreneurial Mentoring Panel
Marketing Daily, Karlene Lukovitz - Wednesday, January 21, 2015
The "Tanqueray Trunk Shows" will be held in six markets. They laun ...
- Harley-Davidson Makes Long-Term Relationship With Sturgis Official
Marketing Daily, Karl Greenberg - Thursday, January 15, 2015
Said Matt Levatich, COO at Harley-Davidson, in a statement: "Riding is ...
- Twitter To Push Video In Ads And Live Events
Around the Net In MAD London, Sean Hargrave - Thursday, January 15, 2015
Twitter is to expand its video products in a move the soci ...
- This Season In The NFL: Mobile Is The Marketing MVP
Mobile Insider, Puneet Mehta - Thursday, January 15, 2015
There has never been a better time to be a fan ...
- AT&T Makes College Football Presence Known
Marketing Daily, Aaron Baar - Monday, January 12, 2015
"We look at the strength of college athletics as a great aven ...
- Icons, Coupes, And Supercars Roar In Cobo Hall
Marketing: Automotive, Karl Greenberg - Tuesday, January 13, 2015
Generalize about the different auto shows, and what they represent? Makes ...
- Fans Want Rewards In Exchange For Tweets
MAD, Larissa Faw - Wednesday, December 17, 2014
That's according to Horizon Media which examined the value of sponsored live-eve ...
- Microsoft Bing Pulse Takes On Real-Time Marketing Campaigns
SearchBlog, Laurie Sullivan - Wednesday, December 10, 2014
Microsoft recently launched Bing Pulse to provide real-time sentiment analysis at li ...
- Bud Light Gears Up For Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, November 25, 2014
Bud Light is gearing up for the Super Bowl with the announceme ...
- John A. Reisenbach Foundation's 23rd Annual Gala Tribute
MediaDailyNews, Joe Mandese - Thursday, November 13, 2014
The John A. Reisenbach Foundation's 23rd Annual Gala Tribute for a Bett ...
- Barnes & Noble Touts Gift-Giving Expertise
Marketing Daily, Aaron Baar - Tuesday, November 11, 2014
"It's meant to be a great time for people to come ...
- The 'No-Phone' In-The-Moment Movement Begins
MoBlog, Steve Smith - Monday, November 10, 2014
From selfies to obsessively recording every live event, creating personal records ...
- Thanks to Dentsu, Fetch Finally Happens! Gretchen Wieners Would Be So Happy!
Mediapsssst, Richard Whitman - Thursday, November 6, 2014
Finally! Fetch happens! Gretchen would be so happy! Dentsu Aegis has acquir ...
- SEMA Finally Gives The Public A Peek. Why Not The Whole Shebang?
Marketing: Automotive, Karl Greenberg - Tuesday, November 4, 2014
I'm sure there's an Extruded Fibers Conference; a Heating, Ventilation and A ...
- The New York Social Media Marathon
Online Spin, Joseph Jaffe - Tuesday, November 4, 2014
On Sunday Nov. 2, I attempted to run my first marathon eve ...