- Unilever's ART Launch To Craft Better Marketing Messages For Men
Marketing Daily, Laurie Sullivan - Thursday, February 5, 2015
Unilever will launch a worldwide training program in March - ART ...
- Snuggle Bear Offers Hugs On Valentine's Day
Marketing Daily, Karl Greenberg - Thursday, February 5, 2015
The Snuggle Bear will be in Manhattan on Feb. 13 in ...
- Toyota Takes A Spin, Or Several, At Chicago Auto Show
Marketing Daily, Karl Greenberg - Wednesday, February 4, 2015
In spite of the guaranteed Midwestern cold, auto brands at the Chica ...
- Chobani Expands 'Grassroots' Approach, Products, As Greek Competition Mounts, Category Slows
Marketing Daily, Karlene Lukovitz - Thursday, February 5, 2015
Peter McGuinness, Chobani's chief marketing and brand officer, has also said th ...
- Merrell, Oculus Rift Take Virtual Hike Through Sundance
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
The immersive experience is the first-ever commercial use of this "in motio ...
- AC/DC In D.C. As Automakers Reveal Electric And Hydrogen Plans
Marketing Daily, Karl Greenberg - Friday, January 23, 2015
The global head of GM's Cadillac unit kicked off the Washington Au ...
- Tanqueray 'Trunk Show' To Feature Entrepreneurial Mentoring Panel
Marketing Daily, Karlene Lukovitz - Wednesday, January 21, 2015
The "Tanqueray Trunk Shows" will be held in six markets. They laun ...
- Harley-Davidson Makes Long-Term Relationship With Sturgis Official
Marketing Daily, Karl Greenberg - Thursday, January 15, 2015
Said Matt Levatich, COO at Harley-Davidson, in a statement: "Riding is ...
- Twitter To Push Video In Ads And Live Events
Around the Net In MAD London, Sean Hargrave - Thursday, January 15, 2015
Twitter is to expand its video products in a move the soci ...
- This Season In The NFL: Mobile Is The Marketing MVP
Mobile Insider, Puneet Mehta - Thursday, January 15, 2015
There has never been a better time to be a fan ...
- AT&T Makes College Football Presence Known
Marketing Daily, Aaron Baar - Monday, January 12, 2015
"We look at the strength of college athletics as a great aven ...
- Icons, Coupes, And Supercars Roar In Cobo Hall
Marketing: Automotive, Karl Greenberg - Tuesday, January 13, 2015
Generalize about the different auto shows, and what they represent? Makes ...
- Fans Want Rewards In Exchange For Tweets
MAD, Larissa Faw - Wednesday, December 17, 2014
That's according to Horizon Media which examined the value of sponsored live-eve ...
- Microsoft Bing Pulse Takes On Real-Time Marketing Campaigns
SearchBlog, Laurie Sullivan - Wednesday, December 10, 2014
Microsoft recently launched Bing Pulse to provide real-time sentiment analysis at li ...
- Bud Light Gears Up For Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, November 25, 2014
Bud Light is gearing up for the Super Bowl with the announceme ...
- John A. Reisenbach Foundation's 23rd Annual Gala Tribute
MediaDailyNews, Joe Mandese - Thursday, November 13, 2014
The John A. Reisenbach Foundation's 23rd Annual Gala Tribute for a Bett ...
- Barnes & Noble Touts Gift-Giving Expertise
Marketing Daily, Aaron Baar - Tuesday, November 11, 2014
"It's meant to be a great time for people to come ...
- The 'No-Phone' In-The-Moment Movement Begins
MoBlog, Steve Smith - Monday, November 10, 2014
From selfies to obsessively recording every live event, creating personal records ...
- Thanks to Dentsu, Fetch Finally Happens! Gretchen Wieners Would Be So Happy!
Mediapsssst, Richard Whitman - Thursday, November 6, 2014
Finally! Fetch happens! Gretchen would be so happy! Dentsu Aegis has acquir ...
- SEMA Finally Gives The Public A Peek. Why Not The Whole Shebang?
Marketing: Automotive, Karl Greenberg - Tuesday, November 4, 2014
I'm sure there's an Extruded Fibers Conference; a Heating, Ventilation and A ...
- The New York Social Media Marathon
Online Spin, Joseph Jaffe - Tuesday, November 4, 2014
On Sunday Nov. 2, I attempted to run my first marathon eve ...
- Discovery's Live Tightrope Telecast Was A High-Level Feat
TVBlog, Adam Buckman - Monday, November 3, 2014
Nik Wallenda's live tightrope walk over the Chicago River Sunday night ...
- With Myriad Partnerships, Mazda Is Always On
Marketing Daily, Karl Greenberg - Wednesday, October 29, 2014
Mazda is not spending lots more money than it did last yea ...
- Little-known Smartphone ZTE Hopes To Become Very Known With Knicks Deal
Marketing Daily, Karl Greenberg - Monday, October 27, 2014
The deal -- designed to boost the company's profile while aligning ...
- The Live, Televised Tightrope Walk That Almost No One Is Talking About
TVBlog, Adam Buckman - Tuesday, October 28, 2014
The TV industry's zeal for live events will be put to t ...
- AIMExpo Looks To Be THE U.S. Motorcycle Show
Marketing Daily, Karl Greenberg - Friday, October 24, 2014
"At the end of the day, it's the trade shows that ser ...
- Bing Ads Develops Universal Event Tracking Across Devices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 23, 2014
Bing Ads has developed a way to define and track performance a ...
- Mazda Grabs Sponsorship Of SXSW
Marketing Daily, Karl Greenberg - Wednesday, October 22, 2014
"After spending time at last year's SXSW in Austin, we knew ...
- Bonnier Buys Events Company
MediaDailyNews, Erik Sass - Friday, October 17, 2014
Enthusiast magazine publisher Bonnier Corp. has announced the acquisition of an eve ...
- New Yorker's 'Goings On' App Gets Update, E-Commerce
Mobile Marketing Daily, Mark Walsh - Sunday, October 19, 2014
Building a stand-alone app based on its "Goings on About Town" secti ...