- Mercedes-Benz Looms Large At Open Championship
Marketing Daily, Karl Greenberg - Tuesday, July 15, 2014
Mercedes-Benz, which has a presence around the world at a variety ...
- Don't Pack Up the Social War Room Just Yet
Online Spin, Jamie Tedford - Tuesday, July 15, 2014
The term "war room" has entered the lexicon for social media markete ...
- Gillette Home Run Derby Ties ProGlide Razor To Charity
Marketing Daily, Karl Greenberg - Friday, July 11, 2014
If either target is hit during the Derby by one of t ...
- 'Affluenza' Film Gets Social Kick
Marketing Daily, Aaron Baar - Thursday, July 10, 2014
"In the same way a TV show creates a live event [f ...
- Mission EnduraCool Takes Off Heat With Summer Tour
Marketing Daily, Karl Greenberg - Wednesday, July 9, 2014
At each stop, the company is touting EnduraCool by talking about he ...
- The Fan Journey And The End Of Sponsorship
MAD, Lynsey Holbrook - Tuesday, July 8, 2014
If you're a sponsor, don't think like one. You'll get better resul ...
- Jeep Rolls Out Renegade, Jerry Can Not Included
Marketing Daily, Karl Greenberg - Tuesday, July 8, 2014
Jim Morrison, head of Jeep product marketing, tells "Marketing Daily" that t ...
- Americans Hungry For Fourth Favorites
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2014
The survey, conducted for the NRF by Prosper Insights & Analytics, al ...
- Samsung, AEG Set Up Reward Program
Marketing Daily, Aaron Baar - Friday, June 27, 2014
In one of the largest deals of its kind, Samsung Telecommunication Ameri ...
- General Mills, Whole Foods Generate Buzz For Bees
Marketing Daily, Sarah Mahoney - Monday, June 23, 2014
Whole Foods stores are talking up the powers of pollinator with "Hum ...
- Chase Sapphire Preferred Serves Up 'Taste America'
Marketing Daily, Karl Greenberg - Monday, June 23, 2014
The program, for which Chase Sapphire Preferred Visa Signature cardmembers get per ...
- Snapchat's "Our Story" Shines (Sort Of) At Music Fest
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, June 23, 2014
The debut of Snapchat’s new Our Story feature at the Electronic Dai ...
- Sorrell Slams Cannes, Warns About Native 'Transparency'
MediaDailyNews, Joe Mandese - Friday, June 20, 2014
CANNES, FRANCE -- The head of the world's largest advertising company to ...
- Wendy's, StubHub Partner On Unexpected Reward
Marketing Daily, Karlene Lukovitz - Tuesday, June 17, 2014
While the discount can be used on any order, the messaging ...
- Avengers Land In Times Square With Marvel Exhibition
Marketing Daily, Karl Greenberg - Monday, June 16, 2014
Erik Muendel, CEO and CCO of Brightline (which has done work f ...
- Kia, Others Take the Stage For Summer Music
Marketing Daily, Karl Greenberg - Monday, June 16, 2014
The "Kia Soul Lounge" will bring in bands for autograph sessions, ho ...
- Nothing Says 'Don't Smoke' Like 'Truth' On Wheels
Marketing Daily, Karl Greenberg - Friday, June 13, 2014
The road show, hitting 50 cities and 25 states this summer, wi ...
- Q&A On Honda Stage's Concerts, Cars, Content
Marketing Daily, Karl Greenberg - Friday, June 13, 2014
The new Honda Stage program takes content from new bespoke, invitation-only even ...
- 'Share A Coke' Bottles, Campaign Hit U.S.
Marketing Daily, Karlene Lukovitz - Thursday, June 12, 2014
Coca-Cola Freestyle fountain dispensers will offer consumers who have the Freestyle a ...
- Brands Meet Brands At Next Week's Licensing Expo
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2014
Chris DeMoulin, president of Licensing Expo -- the biggest global trade sh ...
- Will The Daytime Emmys Survive Online?
TVBlog, Ed Martin - Thursday, June 12, 2014
The Daytime Emmys this year couldn't find a home on a broadca ...
- Chef Boyardee Disappoints Some With Pop-Top Return
Marketing Daily, Aaron Baar - Tuesday, June 10, 2014
"Last spring, we made the decision to remove pop-tops from our cann ...
- Clarion Reconnects With Car Culture
Marketing Daily, Aaron Baar - Tuesday, June 10, 2014
To remain connected, Clarion has launched "Clarion Builds," a real-time marketing progr ...
- Harley-Davidson Back On Track With X Games
Marketing Daily, Karl Greenberg - Monday, June 9, 2014
Dino Bernacchi, director of U.S. marketing for Harley-Davidson, tells Marketing Daily th ...
- Blake Shelton, Pepsi's New Ambassador, On CMT Awards
Marketing Daily, Karlene Lukovitz - Wednesday, June 4, 2014
Leading up to Shelton's CMT Music Awards performance, Pepsi surprised 24 fa ...
- Kia Looks Up, Hyundai 'Boosts' Up
Marketing Daily, Karl Greenberg - Thursday, May 29, 2014
On the ground, the K900 will be at 12 auto and lifesty ...
- Rite Aid Re-Rocks Its Skin Tour
Marketing Daily, Sarah Mahoney - Wednesday, May 28, 2014
Rite Aid is again taking its skin-loving message to the people, sponsori ...
- Vans Warped Tour Connects Fans, Bands With Brands
Marketing Daily, Karl Greenberg - Wednesday, May 28, 2014
Teen specialty retailer Journeys just joined Kia and Vans as top-tier spons ...
- Malibu Launches Summer Campaign, OneRepublic Tour
Marketing Daily, Karlene Lukovitz - Thursday, May 22, 2014
Digital marketing efforts are running on Vevo and Live Nation, among oth ...
- Fruit Vines Bites Launch Uses TV, Mobile Tour, Social
Marketing Daily, Karlene Lukovitz - Wednesday, May 21, 2014
The campaign also includes a mobile sampling tour, in partnership with C ...