- 'NYT Magazine' Unveils First Live Event
MediaDailyNews, Erik Sass - Tuesday, May 19, 2015
Close on the heels of a major revamp for its print a ...
- Crowne Plaza 'Always On' With Title Sponsorship Of PGA Invitational
Marketing Daily, Karl Greenberg - Monday, May 18, 2015
The Challenge is a new social media contest that provides fans wi ...
- H&M Takes Millennial Brand Battle To Hiring Level
Marketing Daily, Sarah Mahoney - Friday, May 15, 2015
Called "Place of Possible," the campaign is using outdoor ads as we ...
- Indian Partners With Zac Brown Band For U.S.O. Program
Marketing Daily, Karl Greenberg - Saturday, May 16, 2015
The Zac Brown Band, which has done several U.S.O. tours, will me ...
- GoGo SqueeZ Expands Marketing With $12M 'Goodness On The Go' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2015
This year's expanded, $12-million campaign began with television, print and digital a ...
- Next Up: Event Targeting In Politics
Marketing: Politics, Ray Kingman - Tuesday, May 12, 2015
Candidates for public office love events. Country fairs, town halls, campus visit ...
- Craftsman Launches MAKEcation Promotion
Marketing Daily, Tanya Gazdik - Friday, May 8, 2015
The Web site is an interactive digital content hub where consumers c ...
- UPS Store Salutes Small Businesses With #SmallBizSalute
Marketing Daily, Aaron Baar - Monday, May 4, 2015
"The UPS Store sees itself as a community resource for small-business owners ...
- Big Pay-Per-View Events Can Rack Up Millions In Revenue. Any More Takers?
TV Watch, Wayne Friedman - Tuesday, May 5, 2015
Have you forgotten what revenue the seemingly nostalgic pay-per-view platform can provid ...
- Ram Back As Official Truck Of The Kentucky Derby
Marketing Daily, Karl Greenberg - Friday, May 1, 2015
One of the two spots for the Fiat Chrysler Automobile U.S. tru ...
- 'Traditional' Upfront Season Gives Way To Anything-Goes 'Content' Bazaar
TVBlog, Adam Buckman - Monday, May 4, 2015
When the upfront presentations finally conclude on May 14, they will ha ...
- Skyy Vodka Expands 'Toast To Marriage' Campaign In Advance Of Supreme Court Decision
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2015
"For a vodka brand born in San Francisco, one of the pioneeri ...
- Johnnie Walker Hooks Up With 'Johnny Drama' From 'Entourage'
Marketing Daily, Karlene Lukovitz - Wednesday, April 29, 2015
The premise: Johnny Drama dreams that he's been made the new fa ...
- Live And Mobile: Engaging The Live Crowd
Show Daily, Tanya Gazdik - Wednesday, April 29, 2015
When a marketer is sponsoring an event, they have two choices, sa ...
- Chevrolet Battles Jay Gatsby In Chelsea
Marketing: Automotive, Karl Greenberg - Tuesday, April 28, 2015
I was intrigued by Chevrolet's "Hidden Gems" campaign; so much so th ...
- Havas Acquires Paris-Based Events Organizer EGC & Associes
MAD, Larissa Faw - Thursday, April 23, 2015
This deal opens up a new field of general-interest events for Hava ...
- Pure Leaf Iced Tea Debuts First TV Spot
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The spot's creative, from Anomaly, underscores the brand's key differentiator -- th ...
- Lexus Goes Cycling With Bottega Gran Fondo
Marketing Daily, Karl Greenberg - Monday, April 20, 2015
The event is less a hardcore bike race than an epicurean bi ...
- New York RangersTown Hockey House With Chase Returns
Marketing Daily, Karl Greenberg - Friday, April 17, 2015
Hockey fans don't necessarily have to buy a ticket to the Gard ...
- Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reali ...
- Dissing Victoria's Angels, Lane Bryant Sends Big Shout-Out To Bad Girls Everywhere
Marketing Daily, Sarah Mahoney - Tuesday, April 7, 2015
The ads are just as memorable for what they lack (like t ...
- Visitors Make The New York Auto Show A Show
Marketing Daily, Karl Greenberg - Wednesday, April 1, 2015
The New York Auto Show, is -- like the L.A. and Detro ...
- EDM Fans Like Nike, Corona
MAD, Larissa Faw - Monday, March 30, 2015
Since the start of 2015, there have been over 6 million conversatio ...
- Starwood's W Hotels Hold 'Turn It Up For Change' Events
Marketing Daily, Tanya Gazdik - Tuesday, March 31, 2015
"We have always been 'out' about our support of LGBT rights, a ...
- Timex Counting Down To Earth Hour
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2015
To drive sharing, the company has pulled together a group of Instagr ...
- Heineken Back At Miami's Ultra Music Festival For Electronic Fun
Marketing Daily, Karl Greenberg - Wednesday, March 25, 2015
The focus is a one-off custom bottle edition. Heineken will hide t ...
- Five Things This Marketing Geek Is Hoping For At F8 Facebook Developer Conference
Social Media Insider, Jamie Tedford - Wednesday, March 25, 2015
Video game producers have the Game Developers Conference. Hardware hackers have t ...
- Lipton Hits The Road For Sparkling Iced Tea
Marketing Daily, Karl Greenberg - Monday, March 23, 2015
Linda Bethea, senior director of marketing, who was at the March ...
- Sideswipes: What I Did Instead Of Going To SXSW
MediaDailyNews, Katie Meier - Tuesday, March 24, 2015
While everyone was sending #wishuwerehere grams from SXSW, I went to Londo ...
- The Best And Worst Thing About SXSW
MediaDailyNews, Tom Goodwin - Sunday, March 1, 2015
SXSW is the festival we love to hate -- a bit li ...