- Neiman Marcus Debuts First Campaign Since Saks Merger Announcement
Marketing Daily, Sarah Mahoney - Monday, August 19, 2024
The fall splash focuses on Ayo Edebiri from "The Bear" in ...
- With New Products, Bose Orchestrates Marketing Through Music
Marketing Daily, Sarah Mahoney - Thursday, September 14, 2023
Launching its next-generation headphones and earbuds, the company relies on its va ...
- Gen Z Brings TikTok Love To Fashion Week
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 8, 2023
Her Campus Media is helping a new generation take their first bi ...
- Dove Celebrates Armpits In NYC Transit Push
Marketing Daily, Sarah Mahoney - Thursday, August 24, 2023
The beauty brand is launching a new "Real Beauty" message in t ...
- At Ralph Lauren, Fashion Events, D2C, Help Burnish Brand
D2C Insider, Sarah Mahoney - Monday, August 14, 2023
Despite the gloom in American apparel sales, the company's intensified marketing effor ...
- Rakuten Combines New York Fashion Week Message In Super Bowl Ad
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 6, 2023
How does a brand or company attract more attention? It combines t ...
- UPS Supports Latinx Community Via Fashion Week Events
Marketing Daily, Tanya Gazdik - Thursday, September 8, 2022
Within the fashion industry, only 4% of the most influential people ...
- Woolmark Shocks With Petroluem-Drenched Campaign
Marketing Daily, Sarah Mahoney - Monday, September 5, 2022
New effort touting merino wool focuses on consumers' eco-anxiety and fashion's conflicti ...
- Kate Spade, Longchamp, Gucci Launch Fashion Week Splashes
Marketing Daily, Sarah Mahoney - Thursday, September 1, 2022
It's September, and all of a sudden, handbags are important again. ...
- Genesis Partners With 'Vogue,' Monse For Fashion Week
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2022
Genesis will be featured in the September and October editions of "Vogu ...
- Evangelista, Fendi And Plastic Surgery's Comeback
Marketing Daily, Sarah Mahoney - Tuesday, July 26, 2022
Making a connection between soaring plastic surgery rates and the comeback ...
- BMW Returns As New York Fashion Week Partner
Marketing Daily, Tanya Gazdik - Tuesday, February 16, 2021
A content series illustrates the parallels between the fashion and automotive creati ...
- Fashion Week Winners: Michael Kors, Ralph Lauren, Tommy Hilfiger
Marketing Daily, Sarah Mahoney - Sunday, September 15, 2019
Michael Kors stole the social show this year, with a fan grow ...
- Lexus Enlists Streetwear Designer For Custom Tires
Marketing Daily, Tanya Gazdik - Monday, February 11, 2019
Lexus was the official automotive partner of NFYW for the eighth consecuti ...
- YouCam Makeup Tapped For New York Fashion Week AR Experience
AI & IoT Daily, Chuck Martin - Wednesday, September 12, 2018
An augmented reality beauty experience has been created by Perfect Corp. a ...
- Stella Artois Woos Fashionistas With Amusing 'Collection'
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2018
Video and OOH ads made-to-order for NY Fashion Week feature facetious fashi ...
- Lexus, 'Interview Magazine' Offer NY Fashion Week Interactive Experience
Marketing Daily, Tanya Gazdik - Friday, September 8, 2017
"For Lexus, as in fashion, there is a mutual appreciation for luxur ...
- Lexus Returns To Fashion Week
Marketing Daily, Tanya Gazdik - Friday, February 10, 2017
Lexus will provide a fleet of vehicles for designers, models, editors, retaile ...
- Ford Partners With Refinery29 For Fashion Promo
Marketing Daily, Tanya Gazdik - Thursday, September 1, 2016
"This [extends] Fusion's marriage of substance and style into an unexpected, uniq ...
- Y&R Helps Decking And Railing Maker Show Its Fashionable Side
MAD, Larissa Faw - Thursday, February 25, 2016
Developed by Y&R NY, the ads are designed to make Azek lo ...
- Luxury Brands Raise Their Periscope To Stream London Fashion Week
Around the Net In MAD London, Sean Hargrave - Monday, September 21, 2015
As Fashion Week arrived in London at the weekend, it was cle ...
- Essence Block Party Celebrates Street Style
Around the Net In Publishing, Erik Sass - Tuesday, September 15, 2015
Over 6,500 people attended second annual 'Essence' Street Style Block Party &am ...
- NYC Plans Free WiFi Via Digital Kiosks Carrying Ads
MediaDailyNews, Erik Sass - Tuesday, November 18, 2014
In one of the more ambitious municipal digital access projects ever undertake ...
- Fashion Designers Craft Images On Social Media
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, September 16, 2014
Which labels ruled the runway during New York Fashion Week, earlier th ...
- After Fashion Week Comes the Question: Who Will be the Next Fashion Victim?
Engage:Boomers, Peter Hubbell - Tuesday, September 16, 2014
Fashion Week rocked last week, once again setting New York abuzz ...
- My Fashion Week In 48 Hours
Just An Online Minute, Persia Tatar - Monday, September 15, 2014
Fashion Week is all about the lovely clothes (of course!), the must-ha ...
- European Wax Center Debuts 'Revealing' Campaign During Fashion Week
MAD, Larissa Faw - Thursday, September 11, 2014
One goal for the fall campaign was to create uplift during t ...
- Pret-A-Mesure (Ready To Measure)
Metrics Insider, Sherrill Mane - Thursday, September 11, 2014
It is Fashion Week in New York City. And, to coincide wi ...
- Clorox Hits Street At Fashion Week For Smart Seek Bleach
Marketing Daily, Karl Greenberg - Friday, September 5, 2014
The campaign is centered on a faux designer named Cloey De ...
- Macy's Focused On Mobile, Gen Y, Private Label
Marketing Daily, Sarah Mahoney - Wednesday, September 3, 2014
While the company has been testing this service for some time, "th ...