- Lululemon Moves Into Peloton Territory
Marketing Daily, Sarah Mahoney - Sunday, October 2, 2022
Lululemon's new digital membership hinges on Mirror, its connected-fitness offer. ...
- Levi's, Patagonia, REI Step Up Gen Z Voter Efforts
Marketing Daily, Sarah Mahoney - Wednesday, September 28, 2022
Brands look to play a bigger role in voter-turnout efforts. ...
- Columbia Sportswear CMO: Three Steps To A Future-Proof Brand
Marketing Daily, Sarah Mahoney - Tuesday, September 27, 2022
Look for more emotional connections, community and richer digital experiences as t ...
- Rihanna's Super Bowl: A Field Day For Fenty
Marketing Daily, Sarah Mahoney - Monday, September 26, 2022
Fans can't wait for the beauty and fashion mogul to make halfti ...
- 'Harper's Bazaar' France Scheduled For 2023 Launch
Publishers Daily, Ray Schultz - Monday, September 26, 2022
Olivier Lalanne will serve as editor-in-chief of the new edition. ...
- Eloquii Says 'I Do' To Plus-Size Bridal
D2C Insider, Sarah Mahoney - Monday, September 26, 2022
The popular fashion brand is angling for a slice of the fast-growi ...
- In Between Two Business Models, Stitch Fix Hopes New Campaign Can Help
Marketing Daily, Sarah Mahoney - Thursday, September 22, 2022
Its first multinational brand effort aims to show off its fashionable flexibil ...
- Levi's Campaign Reinforces Gen Z Sustainability Connection
Marketing Daily, Sarah Mahoney - Wednesday, September 21, 2022
AKQA follows a pair of 501 jeans on a decades-long pleasure cru ...
- Vogue To Display 400 Images from Conde Nast Archives In Venice
Publishers Daily, Ray Schultz - Wednesday, September 21, 2022
The images define the look and feel of the 20th century, t ...
- Walmart, Claire's Expand Partnership
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 20, 2022
Walmart and Claire's are expanding their four-year-old partnership to 1,200 new stores. Th ...
- With Womenswear, D2C, Gen Z, Ralph Lauren Stakes Out Bold New Future
Marketing Daily, Sarah Mahoney - Tuesday, September 20, 2022
The fashion brand says it can become the world's leading luxury lifesty ...
- Retailers Expand Hispanic Heritage Promotions
Marketing Daily, Sarah Mahoney - Friday, September 16, 2022
Retailers hope to make fresh connections with Latinx shoppers, with curated selectio ...
- Tapestry Unpacks Ambitious Growth Targets
Marketing Daily, Sarah Mahoney - Tuesday, September 13, 2022
Between Coach, Kate Spade New York and Stuart Weitzman, the parent compa ...
- UPS Supports Latinx Community Via Fashion Week Events
Marketing Daily, Tanya Gazdik - Thursday, September 8, 2022
Within the fashion industry, only 4% of the most influential people ...
- Nick Kroll Tries On '70s Camp For New Bonobos Ads
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2022
The comedian is pretty sure you want to get into his pa ...
- Dickies New Ads Focus On Generational Inspirations
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2022
Dickies workwear is introducing a new campaign, leaning into the family valu ...
- Goodbye Heels: Pandemic Fashion Shifts Might Become Permanent
Around the Net In Brand Marketing, Tanya Gazdik - Friday, September 2, 2022
Working from home meant you no longer had to put on offi ...
- Eyebuydirect Rebrands, Focuses On Individuality
D2C Insider, Sarah Mahoney - Tuesday, September 6, 2022
The CEO of this fast-growing company explains how a reframed purpose c ...
- Woolmark Shocks With Petroluem-Drenched Campaign
Marketing Daily, Sarah Mahoney - Monday, September 5, 2022
New effort touting merino wool focuses on consumers' eco-anxiety and fashion's conflicti ...
- Selma Blair, Labrinth Star In New Gap Ads
Marketing Daily, Sarah Mahoney - Tuesday, September 6, 2022
The new effort is based on reinventions of its '90s classics. ...
- Struggling Luxury Resale Site Still Attracts Bargain Hunters
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 1, 2022
Shoppers who like getting luxury designer goods at a discount have beco ...
- Kate Spade, Longchamp, Gucci Launch Fashion Week Splashes
Marketing Daily, Sarah Mahoney - Thursday, September 1, 2022
It's September, and all of a sudden, handbags are important again. ...
- Serena Williams' U.S. Open Apparel Is More Than Just Bling
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 31, 2022
Serena Williams, who announced her pending retirement from pro tennis, is goi ...
- With Sales Booming, Chico's Adds New Marketing Veep
Marketing Daily, Sarah Mahoney - Thursday, September 1, 2022
Leana Less is joining the specialty retailer as its new senior vi ...
- Why Adore Me Keeps Investing In Livestream Commerce
D2C Insider, Sarah Mahoney - Monday, August 29, 2022
The inclusive lingerie brand says this new channel has plenty of potent ...
- Carhartt Makes Workwear Available On Bitmoji
Digital News Daily, Colin Kirkland - Tuesday, August 16, 2022
Carhartt, in partnership with Snap Inc., has launched a digital collection ...
- J. Jill's 'Welcome Everybody' Built On Intentional Ease
Retail Insider, Sarah Mahoney - Wednesday, August 17, 2022
With a new take on size inclusivity and personal style, J. Ji ...
- Forever 21 Murals Expands Its Love Letter To L.A.
Marketing Daily, Sarah Mahoney - Monday, August 15, 2022
Forever 21 is using teen-painted murals to deepen its connection to L ...
- Pandora's Next Move: Bling For Your Pooch
Marketing Daily, Sarah Mahoney - Monday, August 15, 2022
Pandora thinks cats and dogs are ready for a jewelry upgrade. ...
- Genesis Partners With 'Vogue,' Monse For Fashion Week
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2022
Genesis will be featured in the September and October editions of "Vogu ...