- As Sales Tumble, Stitch Fix Slashes Ad Spending
Marketing Daily, Sarah Mahoney - Thursday, December 8, 2022
With a massive reduction in marketing expenditures, the D2C brand hopes ...
- Timex Partners With Bored Ape Yacht Club For Rare NFT Watches
Digital News Daily, Colin Kirkland - Monday, December 5, 2022
Owners of Bored Ape Yacht Club NFTs are now able to displ ...
- Why Adore Me Keeps Investing In Livestream Commerce
D2C Insider, Sarah Mahoney - Monday, December 5, 2022
The inclusive lingerie brand says this new channel has plenty of potent ...
- Kim Kardashian 'Outraged' Over Balenciaga Holiday Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 29, 2022
Kim Kardashian is not happy about Balenciaga's holiday campaign. The fashion bra ...
- Burberry Aims For Mass Growth
Around the Net In Brand Marketing, Tanya Gazdik - Friday, November 25, 2022
Burberry is looking to trade in its exclusivity for mass sales. T ...
- Survey Reveals The Brand Power Of Augmented Reality
Digital News Daily, Colin Kirkland - Tuesday, November 22, 2022
A survey of consumers of automotive, entertainment, fashion, beauty, retail, and trav ...
- Denim Takes A Dive
Marketing Daily, Sarah Mahoney - Tuesday, November 22, 2022
As apparel sales wane, denim may be singing the blues. Coresight Resear ...
- 'People' Restarts 'StyleWatch' As Interactive Digital Product
Publishers Daily, Ray Schultz - Monday, November 21, 2022
Initially launched 20 years ago in print form, "StyleWatch'"s new digital versi ...
- Soccer Greats Face Off In Louis Vuitton Ads
Marketing Daily, Sarah Mahoney - Monday, November 21, 2022
The luxury brand, which makes the travel trunk for the World Cu ...
- With Sales Strong, ThredUp Debuts Fran Drescher Holiday Collection
Marketing Daily, Sarah Mahoney - Tuesday, November 15, 2022
The new collection features 1,000 one-of-a-kind creations, priced from $10 to $ ...
- Gap Moves To Amazon: Clever? Or Desperate?
Marketing Daily - Top of the News, Sarah Mahoney - Monday, November 14, 2022
The clothing retailer says the move will broaden its audience. But so ...
- Deadfellaz NFTs, Wrangler Collaboration: Wearable Technology Meets Fashion
Digital News Daily, Colin Kirkland - Friday, November 11, 2022
In Phase One of the collaboration, an interactive storyline allowed the Deadfell ...
- Durable Luxury: Ralph Lauren, Tapestry Stay Strong
Marketing Daily, Sarah Mahoney - Saturday, November 12, 2022
Thanks to strong branding, sales stay solid, even as consumers cut ba ...
- Lifecycle of a Product - Lifecycle of Research
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Digital native brands are famously data-driven. But when it comes to developi ...
- Michelle Gass Leaves Kohl's, Heads To Levi Strauss
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 8, 2022
She is expected to succeed current CEO Chip Bergh in the ne ...
- (Spirit Of) Andy Warhol, Hailey Bieber Star In Tiffany Holiday Campaign
Marketing Daily, Sarah Mahoney - Monday, November 7, 2022
The limited-edition collection draws on Warhol's work for Tiffany from the 195 ...
- Ralph Lauren Redesigns Logo For Fortnight Gaming Collection
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 2, 2022
For the first time in its 50 years, Ralph Lauren is redesigni ...
- Snap Partners With Amazon Fashion For New Virtual Try-On Lenses
Digital News Daily, Colin Kirkland - Wednesday, November 2, 2022
The lenses will expand brands' AR capabilities and allow Snapchatters to t ...
- PacSun's Holiday Campaign Welcomes Consumers Into The 'PacVerse'
Digital News Daily, Colin Kirkland - Tuesday, November 1, 2022
The new campaign will send consumers into the metaverse via a futurist ...
- Ralph Lauren Joins Metaverse, Launches New Collection And Logo With Fortnite
Digital News Daily, Colin Kirkland - Monday, October 31, 2022
Ralph Lauren has officially partnered with Fortnite for an on- and offli ...
- Celebrity Marketing Powers Skechers Gains, While Profits Weaken
Marketing Daily, Sarah Mahoney - Wednesday, October 26, 2022
Ava Max, Tony Romo and Martha Stewart helped the comfy-shoe company achie ...
- With Fantasy Gifts, Neiman Marcus Looks To 'Make The Moment'
Marketing Daily, Sarah Mahoney - Wednesday, October 26, 2022
The luxury retailer's fantasy gifts include the chance to play ball wi ...
- Amid U.S. Expansion, Primark Sharpens Underwear Offers
Retail Insider, Sarah Mahoney - Wednesday, October 26, 2022
The Irish retailer talks about the U.S., women's special needs, and i ...
- Apparel Site Shein Launches Resale Program
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 18, 2022
Chinese online fash-fashion giant Shein is launching a “peer-to-peer” resale program for secondha ...
- With 'Brand Revolution,' Victoria's Secret Battles D2C Bra Blitz
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 18, 2022
The retailer says its new brand image -- diverse and inclusive ...
- Lexus Reimagines Dorothy's Red Slippers With Help From Designer
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2022
The special wheel adornments were revealed Wednesday night at the "W Magazin ...
- DDB Fresh Debuts, Applies Fashion Innovation To Non-Fashion Brands
MAD, Fern Siegel - Friday, October 7, 2022
The new agency, based in Prague, will create fashion products, collections a ...
- Victoria's Secret Takes New Approach
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 5, 2022
Victoria's Secret is taking a different approach to its new campaign, them ...
- Swiss Fashion House Chopard Unveils New Jewelry Collection With Snap Try-On Lens
Digital News Daily, Colin Kirkland - Friday, September 30, 2022
The try-on lens uses Snap's AR technology to allow Snapchatters to discov ...
- Genesis Gets Huge Traction With Vogue World, Fashion Week
Drive Time, Tanya Gazdik - Monday, October 3, 2022
More than 1.25 million viewers saw a cut-down of the Genesis G ...