- Nordstrom Under Fire For Fur Sourcing
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 5, 2019
PETA and other animal rights activists are targeting Nordstrom after an undercov ...
- Reebok's Newest Shoe Is Made From Plants
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 4, 2019
Reebok is introducing a plant-based, eco-friendly sneaker that it says can riv ...
- Denim's Race For Best Digital Fit
D2C Insider, Sarah Mahoney - Monday, December 2, 2019
Denim is on the verge of digital fit breakthroughs, and D2C thinki ...
- Vogue's Instagram Hits 25 Million Followers, Focuses On Topical Moments
Publishers Daily, Sara Guaglione - Monday, December 2, 2019
'Vogue' magazine has 12 million print subscribers. Instagram is reaching a mu ...
- Going To Boston Proper: An Email Case Study
Email Insider, Ray Schultz - Monday, November 18, 2019
D2C fashion brand Boston Proper sought to engage "people who had opt ...
- Riot Games' Partnership With Louis Vuitton Shows The Future of Marketing In Gaming
MediaDailyNews, - Thursday, November 7, 2019
About a month ago, many were shocked to see Riot Games, creato ...
- Why Would Gap Not Want To Run Festive Ads On TV?
Around the Net In MAD London, Sean Hargrave - Wednesday, November 6, 2019
A "Marketing Week" columnist sums up the argument for those who thi ...
- U.S. Vs. UK: British Brands Have Email Edge, Study Finds
Email Insider, Ray Schultz - Wednesday, November 6, 2019
UK fashion retailers score higher read and deliverability rates than U.S. firm ...
- Gert Boyle, 'One Tough Mother' Who Led Columbia Sportswear, Dies At 95
Marketing Daily - Top of the News, Thom Forbes - Monday, November 4, 2019
The iconic ad campaign featuring Boyle as "one tough mother" ran f ...
- Express Includes NBA Standouts In Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 31, 2019
Official NBA partner Express has lined up some of the league’s t ...
- LeBron James Gives Students Nike Sneakers
Around the Net In Brand Marketing, Tanya Gazdik - Friday, October 18, 2019
LeBron James gave 800 pairs of Nike LeBron 16 sneakers to studen ...
- Allbirds To Open 20 Stores in 2020
Around the Net In Brand Marketing, Phyllis Fine - Sunday, October 20, 2019
D2C eco-friendly footwear brand Allbirds "is ramping up its brick-and-mortar presence," accordi ...
- Patagonia Intros Sustainable Garment
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 17, 2019
Patagonia is making one of its most popular products 100% sustainable. “ ...
- What To Wear In Orbit: Under Armour Reveals Virgin Galactic Space Togs
Marketing Daily, Sarah Mahoney - Wednesday, October 16, 2019
Under Armour's footwear is a sleek boot with no distractions, meant ...
- To Get Beyond Winter Boots, Ugg Goes Multigenerational
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2019
Ugg started as men's surf brand in the 1970s, but its class ...
- What You Can Learn From Teen Trend For Modest Fashion
Marketing Insider, Aaron Paquette - Thursday, October 10, 2019
For one: Pay attention to societal trends. The rise of the you ...
- Amid Fast-Fashion Guilt, H&M Sales Rise
Marketing Daily, Sarah Mahoney - Friday, October 4, 2019
Forever 21, seemingly the latest casualty of fast-fashion guilt, filed for bankrupt ...
- Forever 21 Files For Bankruptcy Protection In Effort To 'Simplify Things'
Marketing Daily - Top of the News, Thom Forbes - Monday, September 30, 2019
Company will close as many as 178 stores in the U.S. a ...
- Banana Republic Looks For Laughs In Jared Goff Meme Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2019
The "football-free" campaign aims to show what Goff is like "off t ...
- Nike Notches Victories In China, With Women And D2C
Marketing Daily - Top of the News, Thom Forbes - Wednesday, September 25, 2019
"We stayed intensely focused on the apparel classifications that matter the mo ...
- 'Refinery29,' Eloquii Create Crowd-Sourced, Plus-Size Collection
Publishers Daily, Sara Guaglione - Thursday, September 19, 2019
The collection is based on insights from a survey of more th ...
- Madewell Files For IPO While J. Crew Remains Private
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 18, 2019
J. Crew spinoff Madewell is outshining its creator. The stores, which open ...
- Fashion Week Winners: Michael Kors, Ralph Lauren, Tommy Hilfiger
Marketing Daily, Sarah Mahoney - Sunday, September 15, 2019
Michael Kors stole the social show this year, with a fan grow ...
- Old Navy Plans To Launch 800 Ships On Retail's Rough Waters
Marketing Daily - Top of the News, Thom Forbes - Friday, September 13, 2019
Old Navy, which has outperformed its sister brands Gap and Banana Republi ...
- Victoria's Secret Aims To Move Past Mistakes, Revamp Image
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 11, 2019
Victoria’s Secret, acknowledging its missteps, revealed plans to investors on how t ...
- Timberland Taps Eco-Heroes, Plants 50 Million Trees
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2019
Timberland's been an earth-friendly brand for decades, but it's never specifically focus ...
- American Eagle's Winning Formula? Real Girls, Great Denim
Marketing Daily, Sarah Mahoney - Thursday, September 5, 2019
American Eagle Outfitters has defied the retail odds yet again, posting i ...
- YouTube Cozies Up To Fashion Retailers, Brands With New Destination
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 5, 2019
YouTube on Thursday introduced a vertical on the video platform featuring origin ...
- Can Rental Save A Retail Icon?
D2C Insider, Sarah Mahoney - Tuesday, September 3, 2019
What will fashion rental company Le Tote do with its purchase ...
- D2C Brand Le Tote Scoops Up Lord & Taylor For $100M
Marketing Daily, Sarah Mahoney - Wednesday, August 28, 2019
The deal "creates a new model for Lord & Taylor, bringing togeth ...