- With All Eyes On Osaka, Williams, Nike Fashion's In Spotlight
Marketing Daily, Sarah Mahoney - Tuesday, August 27, 2019
Naomi Osaka is playing at the U.S. Open in an exclusive NikeCou ...
- With Prizm, Oakley Charges Into The NFL
Marketing Daily, Sarah Mahoney - Tuesday, August 27, 2019
In its biggest sports deal ever, Oakley is teaming up with t ...
- Uniqlo Debuts Print Magazine For Fall Collection
Publishing Insider, - Monday, August 26, 2019
Publishers may be faced with inexorable declines in ad pages, but so ...
- Macy's, JC Penney, Banana Republic: Will Used Clothes And Subscriptions Help?
Marketing Daily, Sarah Mahoney - Sunday, August 18, 2019
Both Macy's and J.C. Penney announced partnerships with clothing consignment brand thredU ...
- Calvin Klein Celebrates Two Versions Of Sexy
Marketing Daily, Tanya Gazdik - Monday, August 12, 2019
"The campaign brings a unique point of view on sexy by capturi ...
- 'Direct' Isn't Enough To Make Us Love Clothes Again
D2C Insider, Sarah Mahoney - Monday, August 12, 2019
Despite all the hoopla over D2C brands, retail sales of clothing fe ...
- New Fashion Magazine 'Page' Touts Fashion Designers, Sustainability
Publishers Daily, Sara Guaglione - Friday, August 9, 2019
A new fashion publication called 'Page' hopes to focus on sustainability ...
- Columbia Hopes To SH/FT To Urban Explorers
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2019
SH/FT, Columbia Sportswear's biggest footwear launch ever, aims to become the yo ...
- Longtime Victoria's Secret CMO Razek Takes Flight Into Retirement
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 6, 2019
He's getting out as brand faces problems including a "sexualized brand ima ...
- Amazon Goes After Stitch Fix
D2C Insider, Sarah Mahoney - Monday, August 5, 2019
It just announced Personal Shopper by Prime Wardrobe -- which, like Stit ...
- Nordstrom NYC Celebrates Street Fashion
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2019
Campaign, marking October launch of NYC flagship, includes a mix of mode ...
- Under Armour Whiffs, CEO Defends Baltimore Against Trump Tweets
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2019
Sportswear maker Under Armour turned in disappointing sales results, and warned n ...
- Vans, The North Face Gain On D2C Push
Marketing Daily, Sarah Mahoney - Thursday, July 25, 2019
The company says revenue climbed 6% to $2.3 billion, including a 2 ...
- Gap Channels Guns N' Roses For 'Forward' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2019
"Forward" stars real kids with real talent, including a 13-year-old electric guitaris ...
- American Eagle, Lil Wayne Shakin' It Up -- For All Sizes
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2019
The Pittsburgh-based retailer says it is expanding jean sizing for all styl ...
- ThirdLove's Latest Disruption: Reinvented Fitting Room
Marketing Daily, Sarah Mahoney - Friday, July 19, 2019
ThirdLove's temporary New York location will devote 60% of its space ...
- Fila Launches Campaign, Pop-Ups To Support New Collection
Marketing Daily, Tanya Gazdik - Friday, July 19, 2019
"We took an abstract, elevated approach, with storytelling that also resonates wi ...
- Levi's Amps Up Social-Media Advertising, Claims Coachella Win
Marketing Daily, Sarah Mahoney - Wednesday, July 10, 2019
Amid growing strength in all its divisions, Levi Strauss & Co. post ...
- 'InStyle' Launches 'Badass Women' Merchandise Line
Publishers Daily, Melynda Fuller - Wednesday, July 10, 2019
The merchandise line comes as the Badass Women platform has marked exponenti ...
- Queer Eye's Tan France Suits Up For Men's Wearhouse
MAD, Larissa Faw - Wednesday, July 3, 2019
France is the face of the brand's annual Suit Drive that kick ...
- Nike Navigates Flag Flap, China's Chiding
Marketing Daily, Sarah Mahoney - Tuesday, July 2, 2019
Nike yanked the shoe featuring an image of the Betsy Ross fl ...
- Online Fashion Sales Growth Stalls
Around the Net In MAD London, Sean Hargrave - Friday, June 28, 2019
It isn't just the high street that is struggling -- online fashi ...
- 'Bleacher Report' Collaborates With Female Artists To Design Women's World Cup Apparel
Publishers Daily, Sara Guaglione - Wednesday, June 26, 2019
Female artists and singers like Billie Eilish and Kehlani have designed ...
- Refinery 29, Kate Spade Produce Sponsored Videos By Female Directors
Publishers Daily, Sara Guaglione - Tuesday, June 25, 2019
The companies teamed to produce five, one-minute sponsored videos for Instagram. It ...
- Nuts For Basketball: Mr. Peanut Toplines Sneakers
Marketing Daily, Phyllis Fine - Tuesday, June 18, 2019
Mr. Peanuts' image graces Planters' first-ever high-top sneaker, the Crunch Force ...
- My Cannes Suitcase: I'm Packing Only Female-Founded Brands
Marketing Daily, Jen DaSilva - Monday, June 17, 2019
If we're really going to change the marketplace, we have to se ...
- Gloria Vanderbilt, Socialite Who Reshaped Blue Jeans, Dies At 95
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 18, 2019
Vanderbilt helped shift the image of blue jeans from something worn ...
- 'New York' Collaborates With Marc Jacobs On Retail Capsule Collection
Publishers Daily, Sara Guaglione - Thursday, June 13, 2019
Some of the items, which include sandals, jewelry, bags and apparel, al ...
- Vice's 'Garage' Hires Laia Garcia As Features Director
Publishing Insider, - Friday, May 31, 2019
Garcia previously worked as deputy editor of 'No Man's Land,' the intern ...
- In Nike Debut, Naomi Osaka Shushes All The Noise
Marketing Daily, Sarah Mahoney - Wednesday, May 29, 2019
In the spot, the 21-year-old phenom practices in an empty stadium, whi ...