- The Circular Economy's Fashion Moment Arrives
D2C Insider, Sarah Mahoney - Monday, May 20, 2019
Established brands -- especially luxury ones -- no longer shy away fr ...
- Amid New Discrimination Claims, Nike Releases Next 'Dream' Ad
Marketing Daily, Sarah Mahoney - Monday, May 13, 2019
Nike's powerful new "Dream with us" ad was greeted by a vid ...
- Does The Shoe Fit? Nike Uses Tech To Find Out
Marketing Daily, Sarah Mahoney - Friday, May 10, 2019
Nike Fit now uses your phone's camera to make sure the snea ...
- LVMH, Rihanna Find Love In A Hopeful Partnership Named Fenty
Marketing Daily - Top of the News, Thom Forbes - Monday, May 13, 2019
The 31-year-old singer is "reportedly the first woman to create an origin ...
- Calvin Klein Campaign Shows Off Young Performers' 'Radical Vulnerability'
Marketing Daily, Sarah Mahoney - Thursday, May 9, 2019
Among celebs shown, rapper Chika waxes poetically about young women not y ...
- From Programmatic Video to Audio
Show Daily, Nina Lentini - Saturday, May 4, 2019
Imagine a future in which Patagonia excludes creative including sweaters and coa ...
- B.zero1 Celebrates Its XXth Anniversary
MAD, Steve McClellan - Thursday, May 2, 2019
Dentsu Aegis agencies have created a massive installation now open at t ...
- In Positioning Pivot, Lululemon Oms Into Brand-New Categories
Marketing Daily, Sarah Mahoney - Thursday, May 2, 2019
The company sets its sights beyond the $115 billion global apparel mark ...
- In New Ads, Zulily Invites Women To Explore More
Marketing Daily, Sarah Mahoney - Tuesday, April 30, 2019
The flash-sale site's spots feature space explorers who speak "Alien," machete-wielding jung ...
- Bonnier Names Joe Brown New York VP, Editorial Director
Publishers Daily, Melynda Fuller - Tuesday, April 30, 2019
Brown will oversee editorial operations for 'Field & Stream,' 'Outdoor Life' a ...
- Agnes Chapski Named 'InStyle' Publisher
Publishers Daily, Sara Guaglione - Monday, April 29, 2019
Chapski was formerly president of Sandow's beauty-focused brand NewBeauty and beauty solutio ...
- Conde Nast Apologizes For Hungarian Editor's Racially Charged Remarks
Publishing Insider, - Wednesday, April 24, 2019
The controversy started when a photographer pitched a fashion editorial she sh ...
- North Face Climber Tragedy Overshadows Earth Day Marketing
Marketing Daily, Sarah Mahoney - Monday, April 22, 2019
Crisis management strategist says company is doing a commendable job in respon ...
- With $100 Hyperlocal Jeans, Wrangler Brings Sustainability Home
Marketing Daily, Sarah Mahoney - Monday, April 22, 2019
Jeans in Wrangler Rooted collection -- in men's sizes only so f ...
- Neiman Marcus, H&M Dive Into Secondhand Chic
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2019
Neiman Marcus is buying a minority stake in ecommerce site Fashionphile, whi ...
- Partnering With Kidbox, Walmart Jumps Into Subscription Fray
Marketing Daily, Sarah Mahoney - Wednesday, April 17, 2019
The move comes at a time when D2C brands like Kidbox a ...
- North Face Celebrates Earth Day, Campaigns To Make It Global Holiday
Marketing Daily, P.J. Bednarski - Wednesday, April 17, 2019
This week, North Face sponsored a series of musical, artistic, culinary a ...
- Melania Trump Slams Anna Wintour, 'Vogue'
Publishing Insider, - Tuesday, April 16, 2019
The First Lady's office team is criticizing Wintour, 'Vogue 'EIC, for suggesti ...
- In First Earnings Report In 35 Years, Levi's Sales Up 7%
Marketing Daily, Sarah Mahoney - Wednesday, April 10, 2019
Observers say that Levi Strauss owes much of its strong performance ...
- 77-Year-Old Johnson Publishing Files for Bankruptcy, Fails To Restructure
Publishers Daily, Melynda Fuller - Wednesday, April 10, 2019
Johnson Publishing Co., the iconic black-owned media company and former owner ...
- 3 Reasons Why Fashion Brands Still Advertise in Print
Publishing Insider, - Thursday, April 11, 2019
Magazines have advantages, such as visual appeal. Fashion spreads look much bett ...
- Rent The Runway, Newbie Unicorn, Targets Girls In Fashion Expansion
Marketing Daily, Sarah Mahoney - Monday, April 8, 2019
RTR Kids is scheduled to begin April 16, initially offering girls' du ...
- Patagonia's Next-Level Purpose? Taking Aim At B2B Bros
Marketing Daily, Sarah Mahoney - Monday, April 8, 2019
Patagonia says it will only take on new B2B clients if th ...
- Digital-Savvy 'Cosmo' EIC Tames Instagram's Feedback Loop
Publishing Insider, - Monday, April 8, 2019
Paying attention to Instagram is a must for any publisher of women ...
- Lillian Yim Named Executive Director, ShopBazaar, Harper's Bazaar's Ecommerce Division
Publishers Daily, Melynda Fuller - Wednesday, April 3, 2019
Yim will manage content, sales and marketing and oversee all strategic decisio ...
- Reebok To Reward Loyalty And Social Shares With Points
Around the Net In MAD London, Sean Hargrave - Wednesday, April 3, 2019
Reebok has announced a new loyalty programme targeted mainly at young consumer ...
- DSW Launches Campaign With Mindy Kaling
Marketing Daily, Sarah Mahoney - Tuesday, April 2, 2019
Kaling says snakeskin booties "make me want to get back together wi ...
- 'Vogue Greece' Returns As National Debt Crunch Fades
Publishing Insider, - Wednesday, April 3, 2019
The latest incarnation of Vogue Greece aims to reach tech-savvy millennials wi ...
- M&S Hands Fashion Creative To ODD
Around the Net In MAD London, Sean Hargrave - Monday, April 1, 2019
M&S has awarded its fashion creative brief to ODD. "Marketing Week" explai ...
- A Customized Dress -- With Pockets? Coming Right Up, From EShakti
Marketing D2C Weekly, Phyllis Fine - Monday, March 25, 2019
Company offers more personalization than probably any other women's fashion e-tailer. ...