- With Unexpected Loss, DSW Reinvents Itself As Designer Brands
Marketing Daily, Sarah Mahoney - Wednesday, March 20, 2019
New name reflects retailer's commitment to private-label brands and what it hop ...
- Spotlight Cinema, M2M Team To Air Fashion Content During Movie Pre-Show
MediaDailyNews, Sara Guaglione - Wednesday, March 20, 2019
Through the end of 2019, M2M's short films will play during t ...
- To Woo Parents, Kidbox Combines Curation, Cause Marketing
Marketing Daily, Sarah Mahoney - Tuesday, March 19, 2019
Miki Berardelli, CEO of Kidbox, says her company is on track ...
- Can This Quirky Kid Give Reebok's Sales A Rebound?
Marketing Daily, Sarah Mahoney - Monday, March 11, 2019
Called "Storm the Court," the new 90-second ad stars a young gi ...
- 'FlowerPowerWithJill' Site Blooms, Combines Floral News With Ecommerce
Publishers Daily, Fern Siegel - Friday, March 8, 2019
There is a gardening entry in the crowded digital space: The fir ...
- 'Project Runway' Is Refashioned Without Heidi Klum And Tim Gunn
TVBlog, Adam Buckman - Monday, March 11, 2019
"Project Runway" returns for a new season this week without the t ...
- Iterative, Interactive Product Video Marketing Through Crowdfunding
Show Daily, Nina Lentini - Wednesday, March 6, 2019
In the search for scale, Ministry of Supply relied on podcasts a ...
- Gap, The Children's Place Win Gymboree Brands In Court Auction
Marketing Daily - Top of the News, Thom Forbes - Monday, March 4, 2019
The Children's Place will pay $76 million for rights to the Gymbore ...
- In Latest Bra-haha, Victoria Staggers As Target Struts
Marketing Daily, Sarah Mahoney - Thursday, February 28, 2019
Victoria's Secret parent company L Brands reports yet another decline in sal ...
- Women 'Dream Crazier' In New Nike Oscars Ad
Out to Launch, Sarah Mahoney - Sunday, February 24, 2019
The 90-second spot is narrated by tennis legend Serena Williams and featur ...
- In New Digital-First Strategy, Calvin Klein Tries TikTok
Marketing Daily, Sarah Mahoney - Thursday, February 21, 2019
Brand's debut on TikTok, a platform prized by Gen Z for i ...
- Duke Star's Nike Basketball Shoe Disassembles On National TV
Marketing Daily - Top of the News, Thom Forbes - Friday, February 22, 2019
Results of the mishap? The star freshman went to the bench, t ...
- Agile Methodologies Helps Small Companies With Teamwork
Show Daily, Nina Lentini - Thursday, February 21, 2019
Arno Selvini, head of CRM for Star Stable, a video game produ ...
- Fashionistas, Celebrities Mourn Karl Lagerfeld, Who Revived Chanel
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 20, 2019
Known for his quirky style, Lagerfeld always seemed to have a sha ...
- M&S Puts Home And Fashion Ad Account Up For Review
Around the Net In MAD London, Sean Hargrave - Tuesday, February 19, 2019
M&S is splitting its food and home and clothing ad accounts, "Marketi ...
- Unable To Stay Relevant And Solvent, Payless Will Close All U.S. Stores
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 19, 2019
Payless Shoes is also closing its online operation. Its international franchises a ...
- How ThirdLove Is Reshaping Customer Experience
Marketing Daily, Sarah Mahoney - Thursday, February 14, 2019
We ask Third Love's Josh Wolff: Is it really true that 8 ...
- Viacom Delivers For Video Advertising Bureau
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
How do you combat the narrative that brands don't need television ...
- Levi's Intends To Go Public Again As Its Ambition Transcends Jeans
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 14, 2019
Levi Strauss & Co.plans to file initial public offering 34 years aft ...
- Lexus Enlists Streetwear Designer For Custom Tires
Marketing Daily, Tanya Gazdik - Monday, February 11, 2019
Lexus was the official automotive partner of NFYW for the eighth consecuti ...
- Denim's Comeback: Levi's Gains, Walmart Launching Sofia Vergara Jeans
Marketing Daily, Sarah Mahoney - Tuesday, February 5, 2019
The 100-item Sofia line includes sizes up to 20, and offers jacket ...
- Google Creates Glossy Magazine To Tout Its Pixel 2
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It determined that it wouldn't just talk about its excellent camera, b ...
- 'I Come First': Lunya Sleepwear Campaigns For Women's Orgasms
Marketing Daily, Sarah Mahoney - Monday, February 4, 2019
CEO Ashley Merrill says she is making women's pleasure part of i ...
- Foot Locker Tests Localized Store Experiences
Marketing Daily, Sarah Mahoney - Thursday, January 31, 2019
Brand chose Detroit for its U.S. pilot because "metro Detroit has super-passiona ...
- Tony Romo, NFL's Man Of The Moment, Stars In Skechers Super Bowl Ad
Marketing Daily, Sarah Mahoney - Wednesday, January 30, 2019
Broadcaster Romo, calling his first Super Bowl this year, has been generati ...
- Glamour.com Redesigns, Improves Mobile Experience
Publishers Daily, Sara Guaglione - Tuesday, January 29, 2019
Mobile audiences drive 85% of web traffic to Glamour, according to Con ...
- Conde Nast International Debuts 'Vogue Business,' Digital-Only B2B
Publishers Daily, Melynda Fuller - Monday, January 28, 2019
'Vogue Business' will analyze trends and the impact of broader global mark ...
- American Eagle Invites Gen Z To Direct, Style New Campaign
Marketing Daily, Sarah Mahoney - Friday, January 25, 2019
The campaign focuses on the Pittsburgh-based retailer's strength in denim, especially Ne(X ...
- Burberry Says Social Media Powering New Branding Strategy
Marketing Daily, Sarah Mahoney - Wednesday, January 23, 2019
Burberry, in midst of major repositioning, says it's "building brand heat," ev ...
- Adidas Steps Up Ocean-Trash Efforts, Aims To Make 22M Shoes
Marketing Daily, Sarah Mahoney - Tuesday, January 22, 2019
The shoes, along with a fast-expanding line of apparel, are part ...