- Heineken Makes Fashion Statement
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 3, 2012
Beer brand Heineken is partnering with Los Angeles-based retailer Union LA a ...
- Big Agencies, Cosmetics Giants Charged With Cheating Models Of $20M In Fees
MediaDailyNews, Steve McClellan - Monday, November 26, 2012
Some of the largest ad agencies have been dragged into a class-acti ...
- Who Relies On Magazines For Fashion?
Marketing Daily, Nina Lentini - Monday, November 26, 2012
Top 10 DMAs in which adults agree with the statement, "I re ...
- Ugg Brings Back Brady For Holidays
Marketing Daily, Tanya Gazdik - Tuesday, November 20, 2012
Ugg for Men is launching an integrated campaign for the holidays featuri ...
- The NBA Goes Big With Christmas Day Uniforms
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
The National Basketball Association (NBA) and its official on-court apparel partner adid ...
- Amazon Moves To Fashion Domination
Marketing Daily, Sarah Mahoney - Monday, November 5, 2012
Women's Wear Daily reports that Amazon.com has leased a 40,000 square fo ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Scout Fashion: DailyCandy Launches Mobile App
Online Media Daily, Gavin O'Malley - Sunday, October 28, 2012
In an effort to turn readers into mobile content contributors, DailyCandy ju ...
- Target Taps Prabal Gurung For Next Partnership
Marketing Daily, Sarah Mahoney - Monday, October 22, 2012
Target says it has signed up with designer Prabal Gurung for i ...
- Aeropostale Uses iPad Displays To Attract Customers
Online Media Daily, Mark Walsh - Monday, October 22, 2012
Apparel retailer Aeropostale aims to entice its young clientele with a n ...
- 'Mad Men' Look Available At Banana Republic
MediaDailyNews, David Goetzl - Friday, October 19, 2012
A Banana Republic collection will be back next spring as buzz f ...
- Clothing, Consumer Electronics Draw Mobile Shoppers
Online Media Daily, Mark Walsh - Monday, October 22, 2012
Clothing might not seem the likeliest product category when it comes ...
- Mizrahi Makes Malibu Mod With Auto-Inspired Line
Marketing Daily, Karl Greenberg - Wednesday, October 17, 2012
Fashion designer Isaac Mizrahi is now putting a special collection on sa ...
- Nike, Stussy Unveil New Line
Marketing Daily, Sarah Mahoney - Tuesday, October 9, 2012
Nike may be having a magical marketing moment with its mainstream runni ...
- Pandora Jewelry Enlists Olympian
Marketing Daily, Tanya Gazdik - Thursday, October 4, 2012
Pandora Jewelry has signed Olympic gymnast Aly Raisman to endorse the jewel ...
- Target Blends Shopping, Content In Fall Campaign
Marketing Daily, Sarah Mahoney - Thursday, September 27, 2012
Target may be a mass merchandise giant, but it's going high conce ...
- Lexus Partners With Out
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
Gay fashion & lifestyle brand Out has partnered with Lexus, which wi ...
- Social Media Provides Brands Forum
Around the Net In OMD Europe, Tanya Gazdik - Thursday, September 20, 2012
Luxury labels demonstrated the instant selling power of social media during Lond ...
- Ford Fuses Fashion And Sustainability At FNO
Marketing Daily, Karl Greenberg - Tuesday, September 18, 2012
Ford Motor was in New York earlier this month to put t ...
- Q&A: Why Brands Still Shun Big Women
Marketing Daily, Sarah Mahoney - Friday, September 14, 2012
NPD Group reports that while two-thirds of women 13 and older descri ...
- Nordstrom Brings Topshop To Austin, Texas
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 12, 2012
Nordstrom Inc. will bring British fashion chain Topshop to Austin and oth ...
- Ralph Lauren Fashions 'Masterpiece Theater' Sponsorship
MediaDailyNews, David Goetzl - Monday, September 10, 2012
Ralph Lauren will join Viking River Cruises in sponsoring PBS's long-running "Masterpiec ...
- Levi's Goes 'Forth' On Flipboard
Online Media Daily, Mark Walsh - Friday, September 7, 2012
Levi's is putting a new twist on its annual fall "Go Fort ...
- Neiman Marcus, Visa Team On Fashionable Mobile Service
Online Media Daily, Mark Walsh - Thursday, September 6, 2012
Department store Neiman Marcus is teaming with Visa to launch nmbuzz, whi ...
- Buy Me (Maybe): Celebrity Brands Are A Starting Point For Teen Style
Engage:Teens, Maruchi Santana - Thursday, September 6, 2012
For decades, teens have cared deeply about how they look. But today ...
- Spark Named Media AOR For Charming Charlie
MediaDailyNews, Steve McClellan - Wednesday, September 5, 2012
Publicis Groupe's Spark Communications has been selected as the media agency ...
- Travel Is A Perfect Fashion Fit
Marketing: Travel, Gary Leopold - Wednesday, September 5, 2012
The love affair between fashion and travel yields a more frequent trave ...
- Bloomingdale's Throws Leg Over BMW For Men's Line
Marketing Daily, Karl Greenberg - Thursday, August 30, 2012
The BMW R 1200 R Classic is featured in the men's departme ...
- Disney Goes Haute With Barneys This Holiday
Marketing Daily, Sarah Mahoney - Wednesday, August 29, 2012
For anyone who thinks Disney's Electrical Parade and haute couture could nev ...
- Malibu Style: GM Teams WIth Living Social, Time Warner
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 20, 2012
GM has forged a unique multiplatform alliance with fashion designer Isaac Mizrah ...