- Unified IAB Theory
Planning & Buying Insider, Joe Mandese - Tuesday, July 22, 2025
Just a week after establishing a beachhead in out-of-home measurement, the I ...
- Fox Posts 'Double-Digit' Upfront Sales Hike
Television News Daily, Wayne Friedman - Monday, July 21, 2025
Fox has completed its 2025-26 upfront with "double-digit" ad sales gains acro ...
- Premium Streamers' Advertising/Promos Down 46% In First Half
Television News Daily, Wayne Friedman - Tuesday, July 1, 2025
Major brands that cut TV advertising include Amazon Prime Video, down ...
- Young/Old TV Consumers' Divergence: AVOD Vs. FAST
Advanced TV Insider, Wayne Friedman - Wednesday, June 25, 2025
FASTs are familiar channels for boomers, especially when it comes to channel-surfi ...
- Streaming Reaches Tipping Point, Beats Broadcast/Cable For First Time In May
Television News Daily, Wayne Friedman - Tuesday, June 17, 2025
Total day viewing for persons two years and older hit 44.8% sha ...
- Streaming Ad Exposures Drive Attention, Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, June 11, 2025
A new study says advertising on free streaming/FAST platforms can result ...
- Trade Desk Q1 Climbs 25%, Shares Up Sharply
Television News Daily, Wayne Friedman - Friday, May 9, 2025
Analysts on the Thursday earnings call expressed concern over heavy DSP competiti ...
- Transforming FAST: Fresher Programs, Exclusive Originals?
TV Watch, Wayne Friedman - Friday, April 11, 2025
Fresher original programming continues to improve on FAST channels. More than 7 ...
- YouTube 12-Month Ad Spend Soars 20%, Could Go Higher
Television News Daily, Wayne Friedman - Monday, March 31, 2025
YouTube had a leading 21% share of streaming minutes in 2024. Compar ...
- No Slowing Down For FAST TV - Is It Nearing Saturation Levels?
TV Watch, Wayne Friedman - Thursday, March 27, 2025
Big viewing and ad revenue gains for Tubi, Pluto TV and t ...
- Fewer Subscribers Signing Up To See Specific Shows
Advanced TV Insider, Wayne Friedman - Wednesday, March 26, 2025
Just 37% of viewers have signed up because of a specific sh ...
- Average Streaming Ad Load Remains Steady
Television News Daily, Wayne Friedman - Thursday, March 20, 2025
Average streaming TV platform ad time per hour has been fairly stea ...
- Global FAST Channels: Fast 42% Growth Over Past 2 Years
Television News Daily, Wayne Friedman - Wednesday, March 12, 2025
The U.S. represents 74% of countries surveyed - with 1,189 channels. Addi ...
- FAST Channels Making TV Stations Happy - But Not So Fast
TV Watch, Wayne Friedman - Wednesday, February 26, 2025
While FAST is growing, challenges remain - especially with cross-platform measurement, a ...
- Study Reveals Similar Ad Loads For FAST Channels Vs. AVOD
Television News Daily, Wayne Friedman - Friday, January 24, 2025
One question posed to respondents was: "How do you feel about t ...
- Super Bowl, FAST Channels: Bigger Promo Pushes For TV's Biggest Show?
TV Watch, Wayne Friedman - Friday, January 17, 2025
How will future legacy TV networks use the biggest annual TV sh ...
- Xumo Expands Google TV/FAST Deal With Advertising Access
Television News Daily, Wayne Friedman - Monday, January 6, 2025
The deal allows advertisers to buy ad inventory on more than 1 ...
- Tubi Grows Streamed Hours To 10B, Users To 97M In 2024
Television News Daily, Wayne Friedman - Monday, January 6, 2025
Tubi says its monthly active users have also seen strong growth ...
- 2024 Streaming: Sharp 18% Drop In National TV Marketing Ads
Advanced TV Insider, Wayne Friedman - Friday, January 3, 2025
Streaming marketing airings on TV commercial content were down 21% to 207,22 ...
- How Apple Could Prepare To Ditch Google Search
Performance Marketing Insider, Laurie Sullivan - Monday, November 25, 2024
AI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- More NFL, New Dramas Boost Linear TV Share In October
Television News Daily, Wayne Friedman - Tuesday, November 19, 2024
Broadcast TV had its best result in October since January of th ...
- GAI-Powered Tech Identifies, Matches Emotions In Content To CTV Ad
Data & Programmatic Insider, Laurie Sullivan - Monday, November 18, 2024
Developers at CTV tech company Wurl, an AppLovin company, have figured o ...
- Amazon To Shut Down FAST Platform Freevee
Television News Daily, Wayne Friedman - Wednesday, November 13, 2024
Amazon will fold Freevee TV and movie content into Prime Video a ...
- Major U.S. Streamers' Q3 Ad Revenues Grow 44% To $3.5B
Television News Daily, Wayne Friedman - Wednesday, October 30, 2024
Broadcast/cable networks are projected to hit $5.1 billion ($6.2 billion without t ...
- Samsung's TV Plus FAST Platform Has 88M Monthly Active Users
Television News Daily, Wayne Friedman - Monday, October 28, 2024
Samsung says its FAST service is the most-used app on Samsung ...
- Global FAST Channel Viewing Climbs 38% In Q3, Ad Impressions 41% Higher
Television News Daily, Wayne Friedman - Friday, October 25, 2024
The U.S. and Canada have a commanding 66% share of all glob ...
- FuboTV Expands Video Offerings Beyond Legacy Linear TV Pay Service
Television News Daily, Wayne Friedman - Tuesday, October 22, 2024
'Standalone' premium subscription services - both live and on demand - wi ...
- DirecTV Starts A FAST Platform - MyFree DirecTV
Television News Daily, Wayne Friedman - Thursday, October 10, 2024
MyFree DirecTV will give users "curated" content, an on-demand library, and numb ...
- What Niche-Branded FAST Channels Might Remind Us Of
TV Watch, Wayne Friedman - Monday, August 12, 2024
More niche FAST channels - including ones focused on sports and ne ...
- Fox Q2 Ad Sales Flat, Tubi Rises 17%
Television News Daily, Wayne Friedman - Wednesday, August 7, 2024
Fox Corp. ad revenue was flat in the second quarter vs. t ...