- Aflac Focuses On Unexpected Health Care Costs
Marketing Daily, Tanya Gazdik - Thursday, April 23, 2020
The brand is diversifying its messaging "by shifting our media approach fr ...
- What People Search For Now In Quarantine
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 21, 2020
Consumer search data suggests older generations are embracing at-home tech during stay-at-hom ...
- People Still Search For Local Businesses, Phone Calls On Rise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 17, 2020
Marketers shouldn't assume local searches have tanked. Data released Friday shows loc ...
- Coldwell Banker Tweaks Campaign
Marketing Daily, Tanya Gazdik - Wednesday, April 15, 2020
The new version of the spot ends with superimposed text: "Home. It ...
- Can Fintech Find Its Way Amid Global Pandemic?
Mobile Insider, Gavin O'Malley - Wednesday, April 15, 2020
"Finance app marketers should consider incentivizing users with campaigns that offer suppo ...
- Remitter, Firm Active In Email Collections, Partners With M&G
Email Marketing Daily, Ray Schultz - Wednesday, April 15, 2020
M&G will promote the Remitter brand and help brands integrate its prod ...
- Farmers, Progressive Launch New Creative
Marketing Daily, Tanya Gazdik - Tuesday, April 14, 2020
The Farmers spot from RPA focuses on reassuring customers, while two n ...
- Ellie Mae Unveils Email, Texting Tool For Mortgage Lenders
Email Marketing Daily, Ray Schultz - Tuesday, April 14, 2020
LeadManager Essentials allows lenders to follow up on leads and abandoned application ...
- Total Expert Offers Free/Reduce Email, Social Service For Community Banks
Email Marketing Daily, Ray Schultz - Tuesday, April 14, 2020
Total Expert Now was designed in response to the COVID-19 outbreak, t ...
- Search Experts Applying For U.S. Paycheck Protection Program Say Process Mismanaged
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 10, 2020
The Paycheck Protection Program now allows independent contractors and self-employed individuals ...
- JPMorgan Chase's Dimon Sees 'A Bad Recession' In The Making
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 7, 2020
And if there were an "extremely adverse" downturn in the U.S. econom ...
- Consumers Are Sick Of The Account Sign-Up Process, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, March 31, 2020
Most consumers will switch to other brands if they become too annoy ...
- Intuit QuickBooks Donates Ad Time For COVID-19 Small Business Relief Efforts
Marketing Daily, Tanya Gazdik - Thursday, March 26, 2020
As the COVID-19 pandemic has spread around the world, shelter-in-place mandates ha ...
- Dorsey's Square Gets Nod From FDIC To Open A Bank
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 19, 2020
Square Financial Services will provide loans and deposit products for its client ...
- Coldwell Banker Increases Streaming Ad Spend By 420%
Marketing Daily, Tanya Gazdik - Tuesday, March 10, 2020
The increase is a reaction to changing viewing habits, says Ryan Gorma ...
- CFPB Charges Fifth Third Bank With Enabling Illegal Cross-Selling
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 10, 2020
Bank allegedly let employees open unauthorized accounts for customers and then transferr ...
- With Rage Against Robinhood, Fintech Loses Some Cool
D2C Insider, Sarah Mahoney - Monday, March 9, 2020
Stock trading start-up Robinhood had a meltdown due to market volatility. T ...
- Mastercard Admits To Gender Pay Gap
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 3, 2020
Mastercard says that its female employees worldwide make 7.8% less than t ...
- Century 21 Promises Agents Won't Ghost Clients
Marketing Daily, Tanya Gazdik - Wednesday, February 26, 2020
The campaign from MullenLowe breaks March 3 and includes three 30-second ...
- FCA Admits Major Data Breach
Around the Net In MAD London, Sean Hargrave - Wednesday, February 26, 2020
The Financial Conduct Authority (FCA) has admitted it suffered a major da ...
- Could Victims Sue Google Over 'Unjust Enrichment'?
Around the Net In MAD London, Sean Hargrave - Monday, February 24, 2020
"The Telegraph" believes victims of scammers who advertise on Google could ...
- Google Needs To Crack Down On Financial Scammers
London Blog, Sean Hargrave - Monday, February 24, 2020
The threat of a class action is unlikely to materialise, but bett ...
- Ford, Lincoln, Partner With Nationwide To Reward Safe Driving
Marketing Daily, Tanya Gazdik - Sunday, February 23, 2020
Data is shared with Nationwide through the vehicle's embedded modem, eliminating t ...
- Taking Stock Of The Changing Market, Morgan Stanley Buys E-Trade
Marketing Daily - Top of the News, Thom Forbes - Friday, February 21, 2020
It's an all-stock, $13 billion, deal that its own investors are wa ...
- State Farm Launches Campaign Featuring New Jake
Marketing Daily, Tanya Gazdik - Tuesday, February 18, 2020
"Jake from State Farm is a living, breathing embodiment of a go ...
- Taking The Work Out Of The Customer Experience
Email Insider, Ray Schultz - Tuesday, February 18, 2020
Consumers want clarity and ease of use when signing on with brand ...
- Financial Regulators Want Google To Be Responsible For Tackling Scammers
Around the Net In MAD London, Sean Hargrave - Monday, February 17, 2020
The Financial Conduct Authority is urging MPs to add financial harm ...
- TV Versus Search -- When A Disruptive Brand Tries Both
Performance Marketing Insider, Laurie Sullivan - Thursday, February 13, 2020
Jim Leichenko, director of marketing at Kantar Media, views Robin Hood ...
- Google Faces Uphill Task To Ban Financial Advertising Scammers
Around the Net In MAD London, Sean Hargrave - Monday, February 10, 2020
"The Telegraph" is reporting on the difficulty Google faces banning financial advi ...
- Canadian Bank Customers Warm Up To Digital: Study
Email Marketing Daily, Ray Schultz - Thursday, February 6, 2020
Email helps drive growth in consumers seeking advice digitally, J.D. Power repo ...