- Bank Of America Consolidates Ad Account With Publicis Groupe
Mediapsssst, Richard Whitman - Wednesday, February 5, 2020
With the consolidation, BofA Is ending its relationship with Hill Holliday, pa ...
- Email Marketing Strategies For Banks
Around the Net in Email, Ray Schultz - Tuesday, February 4, 2020
Banks communicate their brand message with every email they send. Here a ...
- LendEDU Duped Consumers With Fake Reviews, Paid Ratings
Digital News Daily, Wendy Davis - Monday, February 3, 2020
The online loan marketplace LendEDU, which allows consumers to compare offerings fr ...
- Why I'm Canceling The Apple Card -- And So Should You
Media Insider, Steven Rosenbaum - Monday, February 3, 2020
Apple defaults even basic questions or support to some odd semi-human Goldm ...
- New York Life Reveals Super Bowl Spot
Marketing Daily, Tanya Gazdik - Tuesday, January 28, 2020
The campaign aims to connect at an emotional level with policy owne ...
- Discover Plans Two Super Bowl Spots
Marketing Daily, Tanya Gazdik - Thursday, January 23, 2020
The spots are from The Martin Agency, which split with Discover ...
- Day Of Reckoning For Insys, Wells Fargo, Martinair Executives
Marketing Daily - Top of the News, Thom Forbes - Friday, January 24, 2020
Insys Therapeutics executives received prison terms for orchestrating a criminal conspiracy ...
- Fidelity Top Digital Brand Among Financial Advisors: Analysis
Email Marketing Daily, Ray Schultz - Thursday, January 23, 2020
The firm was ranked on the experience it provides via email a ...
- Progressive Takes 'Anti-Super Bowl' Approach
Marketing Daily, Tanya Gazdik - Monday, January 13, 2020
"This approach is part of our 'network' strategy and appeals to o ...
- Plaid Charges Visa $5.3B For Its APIs, Analytics
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 14, 2020
Plaid is a San Francisco-based startup that lets people link their ba ...
- Farmers Makes Jingle Star Of Campaign
Marketing Daily, Tanya Gazdik - Thursday, January 9, 2020
Consumers have come to associate the jingle with funny and unexpected event ...
- Inbox Placement Tips For Financial Marketers
Around the Net in Email, Ray Schultz - Tuesday, January 7, 2020
Financial marketers are leaving money on the table when their emails la ...
- Most-Read Auto Stories -- Plus La-Z-Boy Odd Duck
Marketing Daily, Tanya Gazdik - Sunday, January 5, 2020
La-Z-Boy pitched the new campaign with Kristen Bell, but failed to menti ...
- QuickBooks Enlists Movie Characters
Marketing Daily, Tanya Gazdik - Monday, December 30, 2019
The first spot features Annie Potts reprising her role as cranky Jani ...
- Martin Sheen Supports Mission Of SingleCare Prescription Savings Service
Marketing Daily, Tanya Gazdik - Monday, December 23, 2019
Sheen is a "credible and trustworthy figure to carry our message in ...
- Equifax Creates New Segment Targeting Options Through Neustar Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 9, 2019
Equifax created a new product through a partnership with Neustar initially ...
- Why Stock-Buying App Robinhood Is In Trouble
Around the Net In Brand Marketing, Phyllis Fine - Sunday, December 8, 2019
"Red flags abound" for D2C brand Robinhood, a stock-buying app popular wi ...
- Synchrony Says Amazon Co-Branded Card Email Was A Mistake
Email Marketing Daily, Ray Schultz - Tuesday, November 26, 2019
The email in question told customers that a trial deposit had be ...
- MassMutual Launches New NHL Creative, Thanksgiving Parade Float
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2019
NHL alumni Ed Olczyk and Dominic Moore will be on the MassMutu ...
- SunLife Appoints MediaLabs
Around the Net In MAD London, Sean Hargrave - Monday, November 25, 2019
SunLife has handed its GBP30m media account to MediaLabs, "Campaign" reports. T ...
- Legal & General Splits Media Account Between Havas And Carat
Around the Net In MAD London, Sean Hargrave - Friday, November 22, 2019
Legal & General has awarded its media brief to Havas and Cara ...
- Study Finds 'Fake News' Has Real Cost: $78 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 20, 2019
Brands lose about $235 million annually from unknowingly running ads alongside fa ...
- Policygenius' Podcast Listener Feedback Is To Die For
The MediaPost Cases, Nina Lentini - Wednesday, November 20, 2019
Podcast advertising has been one of Policygenius' top customer acquisition channels ov ...
- Discover, NHL Expand Partnership
Marketing Daily, Tanya Gazdik - Monday, November 18, 2019
The financial services company is also taking on the role of tit ...
- Gmail Proves that Google Banking Plan Could Pay Off In Unexpected Ways: Analysis
Around the Net in Email, Ray Schultz - Monday, November 18, 2019
Google I getting into banking—it will offer accounts via traditional banks a ...
- Podcasting 'Insures' Awareness Of Policygenius
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
There it was, a small tech store in the Big Apple, ...
- Facebook Launches Payment System Spanning Its Platforms
Mobile Insider, Gavin O'Malley - Thursday, November 14, 2019
Potentially riling privacy advocates, Facebook does plan to track users' Pay activi ...
- Google Moves Into Banking, Gains Access To Treasure Trove Of Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 13, 2019
Google plans to offer banking services in 2020. The move suggests Goog ...
- Apple Card Charged With Gender Discrimination
Marketing Daily - Top of the News, Thom Forbes - Monday, November 11, 2019
A series of tweets by a couple of tech-savvy men accused t ...
- First Direct Appoints The Brooklyn Brothers For Rebranding Project
Around the Net In MAD London, Sean Hargrave - Monday, November 4, 2019
First Direct has appointed The Brooklyn Brothers to carry out a brandi ...