- Surprising Insights Into Hispanic Millennials And Their Finances
Engage:Hispanics, Mario Carrasco - Friday, January 23, 2015
For marketers and ad agencies, attracting the coveted Millennial crowd has topp ...
- Walmart Looks To Cash In On Tax Returns
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 21, 2015
In another expansion of its financial services offerings, Walmart says it wi ...
- Legal & General Reviewing All Media And Advertising
Around the Net In MAD London, Sean Hargrave - Monday, January 19, 2015
Legal & General is reviewing all its media and advertising accounts, sayi ...
- Hot Spot: State Farm Finds Its Vanishing Agents
Marketing Daily, Sarah Mahoney - Friday, January 16, 2015
State Farm finally lets us see the other side of the sto ...
- Chubb Urges 'Insurance Against Regret'
Marketing Daily, Tanya Gazdik - Friday, January 16, 2015
"The campaign is aimed at people who bought insurance based on pri ...
- Google, Lending Club Ink Partnership To Lend Funds
MediaDailyNews, Laurie Sullivan - Thursday, January 15, 2015
Lending Club, the peer-to-peer network connecting borrowers with lenders, has formed ...
- Jackson Hewitt 'Works Hard For The Hardest Working'
Marketing Daily, Tanya Gazdik - Thursday, January 15, 2015
"Our new brand promise conveys our commitment to the customer," Jackson Hewi ...
- Hot Spot: Turbo Tax Targets Runaway Brides, Rogue Doves
Marketing Daily, Sarah Mahoney - Tuesday, January 13, 2015
Turbo Tax is expanding its cinema-of-unexpected-consequences campaign, where life's dramas create t ...
- Ally Bank Tells The 'Facts Of Life'
Marketing Daily, Tanya Gazdik - Tuesday, January 13, 2015
The ads emphasize that because it is an online bank, it us ...
- Confused.com Takes BRIAN The Robot To The Cinema
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
Confused.com has penned a one-year partnership for the Family Gold Spot acro ...
- HSBC Relaunches Advance Accounts Through Social Media Videos
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
HSBC is using the relaunch of its Advance current account to pu ...
- NEW! Get Your Credit Swagger On With Experian Credit Tracker
Out to Launch, Amy Corr - Wednesday, January 7, 2015
Experian's latest ad campaign, "Get your credit swagger on," helps consumers ga ...
- Realism-Fueled John Hancock Ads Intrigue Readers
Marketing Daily, Tanya Gazdik - Friday, January 2, 2015
With the plethora of reality-based TV shows, it's no wonder that ...
- Capital One Grants Holiday Wishes
Marketing Daily, Tanya Gazdik - Wednesday, December 24, 2014
"The campaign was all about brightening the holidays for others in unexpect ...
- FTC Charges Data Broker With Selling Sensitive Info To Scammers
PolicyBlog, Wendy Davis - Tuesday, December 23, 2014
The Federal Trade Commission today accused a data broker of selling informati ...
- AmEx Taking Its Programmatic Goal Seriously
RTBlog, Tyler Loechner - Friday, December 19, 2014
Earlier this year, American Express set a theoretical goal of shifting 10 ...
- TD Bank Helps Customers Make Big Differences
Marketing Daily, Aaron Baar - Wednesday, December 17, 2014
Think about how much $30,000 spent over 24 hours can do f ...
- Consumers Still Concerned About Financial Info Protection
Marketing Daily, Aaron Baar - Monday, December 15, 2014
Whatever the reason -- unfamiliarity with the protections already in place, high-publici ...
- Gogglebox Couple Talk Pensions For Standard Life
Around the Net In MAD London, Sean Hargrave - Monday, December 15, 2014
Gogglebox's Steph and Dom have been tapped for Standard Life's latest campai ...
- MRM//McCann Wins OppenheimerFunds AOR
MAD, Steve McClellan - Wednesday, December 10, 2014
The client said that MRM, part of McCann Worldgroup would serve ...
- How Financial Institutions Need To Market To Emerging Affluent Millennials
Engage:Affluent, Edward Colet - Monday, December 8, 2014
There's been lots of conversation in the marketing community this year abo ...
- MasterCard Takes 'Priceless Surprises' To The Sky
Marketing Daily, Tanya Gazdik - Thursday, December 4, 2014
"We wanted to try something new and unexpected, something we have nev ...
- Eggs Ahoy
Real MAD, Stan Mack - Monday, December 1, 2014
...
- 99% Of Millennials Ready To Switch Banks
Around the Net In MAD London, Sean Hargrave - Friday, November 21, 2014
A whopping 99 percent of millennials have stated they are ready ...
- Century 21 Employs Exploding Cranberries To Sell Homes
Marketing Daily, Aaron Baar - Wednesday, November 19, 2014
"We polled our social media followers for their favorite Thanksgiving foods, a ...
- To Reach Gen Y, MassMutual Expands 'Society Of Grownups'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 18, 2014
MassMutual is going after Millennials in Boston with The Society of Grownup ...
- Allstate Enlists Actress As Spokesperson
Marketing Daily, Tanya Gazdik - Friday, November 14, 2014
"We took feedback directly from our users, and created the new a ...
- Consumers Trust Banks Over Apple For Mobile Payments
MoBlog, Erik Sass - Friday, November 14, 2014
Apple Pay has created a lot of buzz, but most consumers sti ...
- Amex Hands Over Instagram POV To Cardmembers
Mobile Insider, Steve Smith - Tuesday, November 11, 2014
In its new Instagram campaign, Amex allows members to take over t ...
- Chase Goes D-League With MSG, Westchester Knicks Partnership
Marketing Daily, Karl Greenberg - Friday, November 7, 2014
Chase gets its logo on Westchester Knicks properties and home venue, t ...