- Bowery Farming Cultivates Whimsical Moments With 'Feel Good Greens'
Marketing Daily, Steve Ellwanger - Tuesday, January 25, 2022
Campaign centers on balancing awkward moments with the tagline "If nothing els ...
- Sweethearts Reveals Unromantic Heart Phrases
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 24, 2022
This year’s theme for those little chalky heart-shaped candies seems to ...
- Are Tweaks To Make M&Ms More 'Inclusive' Misguided?
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 24, 2022
Candy-maker Mars Wrigley plans to refresh the multicolor mascots of its M& ...
- Instacart Partners With Chase, Mastercard For Credit Card
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 20, 2022
Grocery delivery company Instacart will be the first of its kind wi ...
- Lay's Returns To Super Bowl With Stadium-Soil-Based Potato Chips
Marketing Daily, Steve Ellwanger - Wednesday, January 19, 2022
In walkup to its first Super Bowl appearance in 17 years, Lay ...
- Instacart: 'Break Up' With Restaurant Takeout, Order Grocery Meals Instead
Marketing Daily, Steve Ellwanger - Tuesday, January 18, 2022
Ready Meals Hub within its app lets customers order ready-made meals fr ...
- Uber CEO Apologizes To Dog Owners, Pledges 50K To #BettyWhiteChallenge
Marketing Daily, Tanya Gazdik - Monday, January 17, 2022
The video has been viewed nearly 36,000 times on Twitter since ...
- Study: Podcasts Deliver Food-To-Go Audiences
Marketing Daily - Top of the News, Steve Ellwanger - Monday, January 17, 2022
As of November, 28.2% of podcast listeners had used restaurant delivery ...
- Oreo Partners With Last Remaining Blockbuster Video Store For Promotion
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 16, 2022
Nabisco is bringing back Oreo Cakesters, which launched in 2007 before bei ...
- Oatly: 'Weird' Packaging, Ads Driven By Creative Obsession
CPG Insider, Steve Ellwanger - Friday, January 14, 2022
Unlike many CPG brands, Oatly is enamored with the "tangibility" of OO ...
- One Bar Asks: Why Eat 'Chalky' Protein Bars?
Marketing Daily, Steve Ellwanger - Thursday, January 13, 2022
What not-to-do: Spot shows two gym rats chomping down on their prote ...
- Vegan Brand Violife: 'Change Your Cheese' -- And The Planet
Marketing Daily, Steve Ellwanger - Wednesday, January 12, 2022
Spot from the Newton agency -- shot in a bar, home a ...
- For America's E-Grocery Shoppers, Pickup Still Reigns
Marketing Daily, Sarah Mahoney - Wednesday, January 12, 2022
Pickup's share of the ecommerce pie grew to 45% in 2021, ...
- Whole Foods Looks To Reinvent Abandoned Resolutions
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 12, 2022
Grocery chain enlists key experts to help shoppers rediscover their self-improvement m ...
- Instacart And Uber's Cornershop Settle Scraping Battle
Digital News Daily, Wendy Davis - Thursday, January 6, 2022
Cornershop has agreed to avoid displaying Instacart's copyrighted images as well ...
- Daisy Brand Seeks To Recast Cottage Cheese Vs. Yogurt Debate
Marketing Daily, Steve Ellwanger - Thursday, January 6, 2022
Daisy Brand aims to change consumption stats favoring yogurt with new single-ser ...
- KFC Will Go National With Limited-Offering, Plant-Based Fried Chicken
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, January 6, 2022
KFC says it has the same "texture of whole muscle chicken ...
- Boston Restaurant Experiments With Robotic Servers
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 4, 2022
One restaurant no longer needs to find “warm bodies” to fill waitsta ...
- Big Payoff For Brands That Appeal To Black Consumers
Digital News Daily, Colin Kirkland - Wednesday, January 5, 2022
A changed business model can be likened to a new frontier, sa ...
- Sweetgreen Capitalizes On New Year's Resolutions
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 3, 2022
As consumers gear up their commitment to health, Sweetgreen is offering ...
- In CPG And QSR, Sweet Snacks, 'Puppuccino' Led Top 10 Stories
Marketing Daily - Top of the News, Steve Ellwanger - Monday, January 3, 2022
One top QSR story explained how KFC "stalked" Burger King, McDonald's a ...
- PlantBaby Debuts Plant-Based Kiki Milk For Kids
Marketing Daily, Steve Ellwanger - Tuesday, December 28, 2021
"Plant-based milk options tend to be designed for adults and often la ...
- Campbell Soup Co: Remote Work, 'Cooking Fatigue' Critical To 2022
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, December 22, 2021
Drawing on art-world roots dating to Andy Warhol's 1960's soup cans serie ...
- Kraft Encourages Customers To Make Non-Cream-Cheese Desserts
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 20, 2021
Kraft Heinz brand is trying to soothe cream-cheese-starved customers by rewarding th ...
- Heinz Gives Gamers 'Hidden Spots' To Enjoy Safe Burger Breaks
Marketing Daily, Steve Ellwanger - Monday, December 20, 2021
Activation is Heinz' way of connecting with gaming audience "inside the game ...
- As Spam Posts Record Growth, Hormel Invests In Food Tech
CPG Insider, Steve Ellwanger - Friday, December 17, 2021
Hormel's 199 Ventures division is partnering with Green Circle Foodtech Ventures ...
- Stouffer's Rings In Holidays With On-Package 'Singing Stickers'
Marketing Daily, Steve Ellwanger - Thursday, December 16, 2021
When pushed, the stickers play a version of "Deck The Halls" modifi ...
- Cup Noodles Started Out As 'Cosmopolitan' Luxury
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 15, 2021
Cup Noodles, the staple of poor college students, started out as ...
- Former Church's Chicken Lead Marketer Lands At Home Healthcare Company
Marketing Daily, Tanya Gazdik - Wednesday, December 15, 2021
AARP reports the 65-plus population will grow by 30.4% to 73 milli ...
- McDonald's Moving Ahead -- Gradually -- With McPlant Burger
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, December 16, 2021
Just how quickly the McPlant Burger will become a national menu it ...