- Heinz Gives Gamers 'Hidden Spots' To Enjoy Safe Burger Breaks
Marketing Daily, Steve Ellwanger - Monday, December 20, 2021
Activation is Heinz' way of connecting with gaming audience "inside the game ...
- As Spam Posts Record Growth, Hormel Invests In Food Tech
CPG Insider, Steve Ellwanger - Friday, December 17, 2021
Hormel's 199 Ventures division is partnering with Green Circle Foodtech Ventures ...
- Stouffer's Rings In Holidays With On-Package 'Singing Stickers'
Marketing Daily, Steve Ellwanger - Thursday, December 16, 2021
When pushed, the stickers play a version of "Deck The Halls" modifi ...
- Cup Noodles Started Out As 'Cosmopolitan' Luxury
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 15, 2021
Cup Noodles, the staple of poor college students, started out as ...
- Former Church's Chicken Lead Marketer Lands At Home Healthcare Company
Marketing Daily, Tanya Gazdik - Wednesday, December 15, 2021
AARP reports the 65-plus population will grow by 30.4% to 73 milli ...
- McDonald's Moving Ahead -- Gradually -- With McPlant Burger
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, December 16, 2021
Just how quickly the McPlant Burger will become a national menu it ...
- Instacart President Announces Departure
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 13, 2021
Former Facebook executive Carolyn Everyone is resigning after just three months ...
- Hain Celestial Adding ParmCrisps, Thinsters To Healthy Food Portfolio
Marketing Daily - Top of the News, Steve Ellwanger - Monday, December 13, 2021
Hain bought ParmCrisps and Thinsters from Clearlake Capital Group in a $2 ...
- Few Consumers Want Grocery Coupons On Social Media
Research Intelligencer, - Tuesday, December 14, 2021
Email is the most popular way that consumers want to receive money-savi ...
- Audi Supports Diversity In Restaurant Industry Via Sponsored Content
Marketing Daily, Tanya Gazdik - Sunday, December 12, 2021
The automaker's support has allowed The Lee Initiative to expand the progr ...
- Starbucks Workers At One Buffalo Location Vote To Unionize
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 9, 2021
Workers at a Starbucks location in Buffalo have voted to unionize. “T ...
- CPG Report: Price, Promotion Key Factors For Edibles In 2022
CPG Insider, Steve Ellwanger - Friday, December 10, 2021
IRI survey data shows inflation motivated 20% of respondents to switch bran ...
- Great Grains Cereal Tailoring Creative To Flavor Varieties
Marketing Daily, Steve Ellwanger - Thursday, December 9, 2021
Great Grains is touting flavorful, healthy ingredients in a bid to reta ...
- Report Indicates Labor Shortages Continue
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 7, 2021
Food retailers might not see their hiring struggles improve any time soon, p ...
- DoorDash Promises 15-Minute Grocery Delivery In NYC
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 6, 2021
DoorDash is introducing “ultra-fast” grocery deliveries in 15 minutes or less beginni ...
- For Miller, World's Most Wholesome Dive Bar Is Made Out Of Gingerbread
Marketing Daily, Les Luchter - Monday, December 6, 2021
That's just one small part of holiday gingerbread trend peaking at Lowe' ...
- Cardi B Whips It Up For Vodka-Infused Topping
Marketing Daily, Les Luchter - Wednesday, December 1, 2021
Whipshots launched Tuesday via a video and images from the Woo agen ...
- Peacock's Half-Baked 'Baking It' Takes The Cake
TVBlog, Adam Buckman - Thursday, December 2, 2021
TV's activist role in enabling America's addiction to fattening food continues th ...
- Former Ferrero Exec Appointed Pabst CEO
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 30, 2021
Pabst Brewing Co. appointed Paul Chibe as its new CEO, effectively succeedi ...
- Jimmy Fallon Rolls Out Family, Holiday Mirth-Making For Frito-Lay
Marketing Daily, Steve Ellwanger - Wednesday, November 24, 2021
Fallon assumes various wacky characters while singing about leaning Christmas trees, tangl ...
- Card Spending To Increase 12%, Study Predicts Holiday Season Will Be Better Than Normal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 18, 2021
Consumer behavior has evolved to address new priorities and limitations in t ...
- Actress Gal Gadot Premieres Veggie-Based Goodles
Around the Net In Brand Marketing, Phyllis Fine - Wednesday, November 17, 2021
Actress Gal Gadot is launching Goodles, positioned as a healthier version ...
- Plant-Based Trends: Maple Leaf Investigates Flat Category Sales, Butcher's Select Sets Funny Ads
Marketing Daily, Steve Ellwanger - Wednesday, November 17, 2021
Humorous spots for Butcher's Select aimed "to appeal to a broadening flexitari ...
- Yelp Adds Ad Units Connecting National Brands With Local Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Even Amid Food Cost Worries, Meal Kits Offer Holiday Shine
D2C Insider, Sarah Mahoney - Monday, November 15, 2021
As convenient as they are, these meal kits can be miles aw ...
- Food-Focused Consumers: Enthusiastic, Nervous, Ready For Post-Zoom Holiday
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, November 14, 2021
Study confirms shoppers' growing commitment to mass merchandisers like Walmart or Targ ...
- Hens Snap Photos For Vital Farms Out-Of-Home Campaign
Marketing Daily, Steve Ellwanger - Thursday, November 11, 2021
Hens engage with a custom-built camera via a pressure-sensor platform that activat ...
- Hershey's Appetite For Salty Snacks Will Consume Dot's Homestyle Pretzels
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, November 10, 2021
Hershey's should pay about $1.2 billion for Dot's Homestyle Pretzels brand alo ...
- 'Highlights For Children,' Ocean Spray, Team To Provide 'Fun With A Purpose' In Schools
Publishers Daily, Tony Silber - Tuesday, November 9, 2021
The brands will be offering teachers and parents free, downloadable "Highlights"-created mi ...
- Pinterest Lures Scotch Brand To Holiday Video Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 9, 2021
The holiday season and rise in searches on Pinterest prompted Scotch Bra ...