- 100% Digital Now, Hostess Brands Joins Children's Ad-Restriction Initiative
CPG Insider, Steve Ellwanger - Friday, May 6, 2022
Hostess Brands won't advertise to kids under 13, except for products th ...
- Magnolia Bakery Enlists Burger King's Design Firm
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 1, 2022
New York’s legendary Magnolia Bakery is reinventing itself with the help ...
- 16 Years In, Guiding Stars Nutrition System Expands Beverage Scoring
CPG Insider, Steve Ellwanger - Friday, April 29, 2022
The Guiding Stars science-based, point-scoring system uses algorithms to analyze nutrition labe ...
- MullenLowe Debuts First Work For 'Finger-Lickin' Good' KFC
MAD, Fern Siegel - Thursday, April 28, 2022
The "finger-lickin' good" campaign is geared to millennials. The food is t ...
- Do Good Chicken Markets Painless Way to Help Save The Planet
Marketing Daily, Steve Ellwanger - Wednesday, April 27, 2022
With a lighthearted touch, "Good For Plate & Planet," introduces consumers ...
- Dunkin' Donuts Casts Next Campaign Via TikTok
MAD, Fern Siegel - Monday, April 25, 2022
The company posted the campaign script on Dunkin's TikTok - and unt ...
- Rabbits Take Over Blue Bunny Headquarters To 'Make Fun'
Marketing Daily, Steve Ellwanger - Wednesday, April 20, 2022
In new campaign, people who visit a low-ceilinged Blue Bunny headquarters a ...
- Blue Apron Feeds Better Customer Experience In New Brand Effort
MAD, Fern Siegel - Wednesday, April 13, 2022
The ads also push Blue Apron's quality ingredients, as well as maki ...
- Cracker Jill Takes To The Field In Celebration Of Women In Sports
Marketing Daily, Steve Ellwanger - Wednesday, April 13, 2022
First female mascot in 125-year-old snack's history, Cracker Jill honors women ...
- Hot Dog Sales Rebound Thanks To Baseball
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 10, 2022
With baseball fans returning to stadiums at 100% capacity for the enti ...
- Publix Ends Free Prescription Program
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 7, 2022
Publix Super Markets is ending its free prescription medication program on Ju ...
- Oreo Stresses Need For Family Support Of LGBTQ+ Loved Ones
Marketing Daily, Steve Ellwanger - Thursday, April 7, 2022
A quietly dramatic spot by the 360i agency titled "The Note" relat ...
- Starbucks Leader Critical of Unions
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 6, 2022
Starbucks founder and interim CEO Howard Schutz made his dislike of unio ...
- Athletic Champs Tout Subway Refresh
Marketing Daily, Todd Wasserman - Wednesday, April 6, 2022
Basketballer Stephen Curry and Olympic gymnast Simone Biles introduce three new sandwich ...
- Second Poultry Price Fixing Trial Ends In Mistrial
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 5, 2022
A mistrial was declared in the second trial concerning the involvement ...
- McClure's Mimics Legal Services Ads For Those 'In A Pickle'
Marketing Daily, Steve Ellwanger - Tuesday, April 5, 2022
Results from the OOH and social media "In A Pickle" campaign prompt ...
- Sonic Pairs Slush Flavors With Mood Ring Colors Via Snapchat
Marketing Daily, Steve Ellwanger - Monday, April 4, 2022
Sonic Drive-In is mashing up 1970s technology with augmented reality so consume ...
- Plant-Based Meat Alternatives Face Another Challenging Year
CPG Insider, Steve Ellwanger - Friday, April 1, 2022
While plant-based alternatives to dairy milk had a 4% sales increase, me ...
- Skittles Apologizes (Profusely) For Belated Return Of Lime Flavor
Marketing Daily, Steve Ellwanger - Thursday, March 31, 2022
Mea culpa on steroids, with live streams on TikTok and Twitch, ...
- Child's Play: 'Julia' Bites Off More Than It Can Chew
TVBlog, Adam Buckman - Wednesday, March 30, 2022
A new scripted series about Julia Child seeks to place her ...
- Fans Help Spin Plot Of Taco Bell Ad
Marketing Daily, Todd Wasserman - Monday, March 28, 2022
The result is a sort of mix of "Mad Max," "Groundhog Da ...
- Survey Reveals Confusion About 'Healthy' Food Labeling
CPG Insider, Steve Ellwanger - Friday, March 25, 2022
Among the takeaways for CPG brands from the Attest study: Trustworthy nutrition ...
- Instacart Launches Ad Platform, Series Of Services For Retailers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 23, 2022
Instacart is making options for retail grocers available that will enable th ...
- Instacart Tweaks Brand Identity
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 22, 2022
Online grocery delivery platform Instacart is introducing a brand identity that company execs sa ...
- That's Chill: To Preserve English Muffins, Fan Keeps House Temps Low
Marketing Daily, Todd Wasserman - Tuesday, March 22, 2022
Guy's so obsessed with Bays English muffins, he keeps his house ...
- Casper's Ice Cream Responds To Desire For 'Decadent' Indulgence
CPG Insider, Steve Ellwanger - Friday, March 18, 2022
Company moved into "super-premium market" with ChurnBaby, attracting an "emerging market ...
- Bumble Bee Touts 'Good For You' Tuna In Advance Of Line Extensions
Marketing Daily, Steve Ellwanger - Tuesday, March 15, 2022
New "Good For You" campaign casts a wide net to promote tuna ...
- Instagram, Facebook Are Top Channels For Grocery Ecommerce, Report Finds
Digital News Daily, Colin Kirkland - Thursday, March 10, 2022
Social media networks are driving the majority of online grocery traffic, a ...
- Cheetos Stakes Claim To Launch Of Hands-Free Technology
Marketing Daily, Steve Ellwanger - Wednesday, March 9, 2022
After nearly 75 years of making fingers messy with orange dust, Cheet ...
- Google Sued By Restaurant Over 'Order Online' Button
Digital News Daily, Wendy Davis - Tuesday, March 8, 2022
"Google's 'Order Online' button leads to an unauthorized online storefront," the franchis ...