- Grey London Wins Aunt Bessie's
Around the Net In MAD London, Sean Hargrave - Monday, February 10, 2020
Frozen food brand Aunt Bessie's has switched its creative account from ...
- How Blockchain Fueled Avocados From Mexico's Super Bowl Campaign
Marketing Daily, Steve Ellwanger - Thursday, February 6, 2020
Avocados From Mexico incorporated blockchain technology across its digital advertising assets, rewardi ...
- New Applegate Brand Platform Encourages 'Conscientious Carnivores'
Marketing Daily, Steve Ellwanger - Wednesday, February 5, 2020
Applegate 's new initiative, "Go Applegatarian," is meant to showcase the company ...
- A Deceased Brand Icon + Social Media = Peanutiness
CPG Insider, Steve Ellwanger - Friday, January 31, 2020
Planters' strategists chose to kill a fictitious icon for the sheer publici ...
- Farm Rich Feeds Day-Long Snacking Trend With 'Grab A Snack' Campaign
Marketing Daily, Steve Ellwanger - Thursday, January 30, 2020
The campaign promotes snack "individualism," with a target audience that skews young ...
- FDA Plans To Study Influencer Marketing
Digital News Daily, Wendy Davis - Wednesday, January 29, 2020
The Food and Drug Administration wants to examine the effectiveness of disclaime ...
- U.S. Farmers & Ranchers Alliance, Meredith Corp. Team For Data-Driven Food Platform
Publishers Daily, Melynda Fuller - Wednesday, January 29, 2020
The platform will focus on topics like sustainability, climate-smart farming and carb ...
- With Mr. Peanut's Funeral, Kraft Learns From Its Mistakes
Marketing Daily, Drew Kerr - Tuesday, January 28, 2020
Let's lay to rest those bad memories of Kraft's Super Bowl marketi ...
- Planters Tweaks Super Bowl Effort After Kobe Bryant's Death
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 27, 2020
Planters is modifying its Super Bowl ad campaign following the death ...
- Ben & Jerry's Releases Netflix-Branded Ice Cream
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, January 25, 2020
Ben & Jerry’s is creating flavors based on the Netflix brand, wi ...
- My Supermarket(s) Are In Danger
Media Insider, Steven Rosenbaum - Monday, January 27, 2020
About Fairway's Chapter 11 filing, and how it impacts my food shopp ...
- Premier Protein Highlights Personal Progress, Not Before-And-After Images
Marketing Daily, Steve Ellwanger - Thursday, January 23, 2020
Ads for the marketer of premade protein shakes follow four consumers ...
- 'Allrecipes' Reports Record Traffic YOY, Adds New Digital Products
Publishers Daily, Melynda Fuller - Thursday, January 23, 2020
The title enters 2020 with a new logo and plans to expa ...
- Mr. Peanut Dies In Walkup To Super Bowl Snackstakes
Marketing Daily, Steve Ellwanger - Wednesday, January 22, 2020
Doritos, Pringle and Snickers are also releasing pre-Super Bowl teasers ...
- Despite All The Love, Fairway, Lucky's, Struggle To Stay Alive
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 23, 2020
Fairway Market has filed for Chapter 11. Lucky's Markets -- whose slog ...
- Branston Calls Creative Review
Around the Net In MAD London, Sean Hargrave - Wednesday, January 22, 2020
Branston is calling a creative review, "Campaign" reports. The famous pickle a ...
- Avocados From Mexico Enlists Molly Ringwald For Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, January 21, 2020
A 15-second "Tiara Teaser" shows Ringwald placing a tiny tiara on ...
- USDA Again Takes A Knife To Michelle Obama's School Nutrition Guidelines
Marketing Daily - Top of the News, Thom Forbes - Monday, January 20, 2020
It's "an effort long sought by food manufacturers and some school distric ...
- New YouTube Channel PBS Zest Launches, 'Gumbo' Focuses On Southern Cuisine
Television News Daily, Fern Siegel - Friday, January 17, 2020
Each week, chef Phillip Lopez presents Big Easy dishes and celebrates diver ...
- First Meatless Farm Campaign Touts Taste, Environment
Marketing Daily, Steve Ellwanger - Thursday, January 16, 2020
Meatless Farm's billboards pose the statement "Making a difference without tasting t ...
- 'Delish' Credits Classic Recipes, Videos For Record Holiday Traffic
Publishers Daily, Melynda Fuller - Thursday, January 16, 2020
During the Christmas holiday, individual recipes experienced a 66% year-over-year increase, wi ...
- Crunch Time For Laker Anthony Davis: Image Now On Ruffles Chip Bag
Marketing Daily, P.J. Bednarski - Wednesday, January 15, 2020
Packaging for new Ruffles Lime & Jalapeno flavored chip also includes signatu ...
- Kraft Heinz Serving Condiments, Mr. Peanut During Super Bowl
Marketing Daily, Steve Ellwanger - Wednesday, January 15, 2020
Although the Heinz spot will mostly showcase ketchup, soon-to-be-released HoneyRacha sauce-a mash ...
- Caffeine Spreading From Drinks To Butters, Snack Bars
Marketing Daily, Steve Ellwanger - Monday, January 13, 2020
General Nutrition Corp. trotted into energy category with launch of three flavo ...
- 'Table' Magazine Gets New Owners, Plans Brand Extensions
Publishers Daily, Fern Siegel - Monday, January 13, 2020
One of its new owners, Keith Recker, Table's editor in chief, wan ...
- From Turkey To America: Unilever's Miller Traces Arc Of Ruby Chocolate
CPG Insider, Steve Ellwanger - Friday, January 10, 2020
The pink, berry-flavored chocolate variant called Ruby is considered the world's four ...
- Le Creuset Picks R/GA London To Prepare For D2C Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, January 8, 2020
R/GA London has been picked by cookware brand, Le Creuset, to hand ...
- Vital Farms Hatches 'Traceability' Campaign For Pasture-Raised Eggs
Marketing Daily, Steve Ellwanger - Tuesday, January 7, 2020
The campaign explains how shoppers can see a 360-degree video view ...
- Splenda Stevia's Ad During Golden Globes 'High' Point Of The Night
Marketing Daily, P.J. Bednarski - Tuesday, January 7, 2020
"There's a lot of ignorance about stevia, so we were looking f ...
- Beverages Dominate 5 Of 10 Most-Read Food Stories In 2019
Marketing Daily, Steve Ellwanger - Tuesday, December 31, 2019
Two stories apiece featuring beverage giants PepsiCo and Coca-Cola were on t ...