- Acquisitions Of The Past Decade Will Influence Advertising, Diversity In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 31, 2019
Apple, Amazon, Facebook and Google, among others, will demonstrate diversity in 20 ...
- Conagra Enters 2020 With 'Power Dressings,' Keto-Friendly Cakes
Marketing Daily, Steve Ellwanger - Monday, December 30, 2019
Vegetable-based Healthy Choice "power dressings" will have nondairy and no-soy options. ...
- Milk's Challenge: Differentiation Against A Commodity Backdrop
Marketing Daily, Steve Ellwanger - Thursday, December 26, 2019
"It is a staggering consideration that the price of water and mi ...
- Rob Lowe Extends Atkins Deal With New 'Any Questions?' Campaign
Marketing Daily, Steve Ellwanger - Tuesday, December 24, 2019
Actor Lowe signed on for another three years as an official bra ...
- Jenny Craig Launches Campaign, Expands to Walgreens
Marketing Daily, Sarah Mahoney - Tuesday, December 24, 2019
New ads feature 14 members from around the U.S., and spots a ...
- Spotlight On Sugar And Its Myriad Substitutes
CPG Insider, Steve Ellwanger - Friday, December 20, 2019
Danone has readjusted its yogurt offerings in a balancing act to appe ...
- Meredith Begins Subscriptions For Quarterly 'Cooking Light'
Publishers Daily, Melynda Fuller - Thursday, December 19, 2019
'Cooking Light' intends to resume a print subscription model, beginning with t ...
- Gotham Greens, Little Leaf Farms Growing With Hydroponics
Marketing Daily, Steve Ellwanger - Wednesday, December 18, 2019
Growth is partly fueled by their close proximity to retailers that ha ...
- General Mills Gains In Pet Foods, While Cereals Boost Bottom Line
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 19, 2019
Overall, net sales of $4.4 billion were flat to last year result ...
- Pringles Returns To Super Bowl With 'Rick And Morty'
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 16, 2019
Kellogg’s potato chips brand Pringles is returning to Super Bowl broadcasting f ...
- Google 2019 Search Data Demonstrates A Need For 'Heroes'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 13, 2019
This year's list tells a story of a turbulent political climate, sol ...
- Nielsen Data Highlights Challenges Of Healthy Food Choices
Marketing Daily, Steve Ellwanger - Thursday, December 12, 2019
There's a gap between intentions to eat better and what people actual ...
- General Mills Adds Hearts To Cereal
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 11, 2019
General Mills is adding heart shapes to Honey Nut Cheerios and original Cheerios ...
- Tide May Be Turning For Beleaguered Campbell Soup Brands
Marketing Daily, Steve Ellwanger - Monday, December 9, 2019
The CPG giant just saw its soup market share increase for t ...
- 'Allrecipes' Reports Record Traffic Over Thanksgiving
Publishers Daily, Melynda Fuller - Sunday, December 8, 2019
The largest number of visitors in its 22-year history, Allrecipe's website count ...
- In Praise Of Mayo: Unilever Leverages Branded Cooking Content
Marketing Daily, Steve Ellwanger - Thursday, December 5, 2019
Unilever is spreading the presence of its Hellman's and Best Foods mayonnai ...
- Kroger Joins 'Dark Kitchen' Delivery Trend With ClusterTruck
Marketing Daily, Steve Ellwanger - Wednesday, December 4, 2019
Dark kitchen refers to the growing number of delivery-only kitchens with restauran ...
- Main Plant-Based Meat Hurdles: Affordability, Taste
Marketing Daily, Steve Ellwanger - Monday, December 2, 2019
"Survey data show 73% of interested buyers rank taste curiosity as the ...
- Hostess Acquires 'Challenger Brand' Voortman Cookies For $320M
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 3, 2019
Acquisition of the Canadian brand, whose products are positioned as "better f ...
- 'Bon Appetit' Launches Linear Channel On Samsung TV Plus
Publishers Daily, Melynda Fuller - Tuesday, November 26, 2019
The ad-supported, pre-installed free Samsung TV Plus channel will offer the bra ...
- Chobani Set To Launch Oat Drinks Next Year
Around the Net In Brand Marketing, Phyllis Fine - Thursday, November 21, 2019
The "top seller of yogurt in America," Chobani, in January will premie ...
- Anna Kendrick Stars In Frito-Lay's First-Ever Holiday Campaign
Marketing Daily, Steve Ellwanger - Thursday, November 21, 2019
It's a multi-brand effort in which Kendrick performs a new take ...
- Kraft Heinz Promos Leverage Shopper 'Agents,' Near-Field Tech
Marketing Daily, Steve Ellwanger - Tuesday, November 19, 2019
NFC tags with instant-redeemable coupon labels carrying the notation "tap here f ...
- Siete Family Foods Samples Connected TV For First Campaign
Marketing Daily, Steve Ellwanger - Tuesday, November 19, 2019
The campaign creative shows members of the Siete corporate team gathering f ...
- Lessons From A CPG Startup: Hakuna Brands' Hannah Hong
CPG Insider, Steve Ellwanger - Friday, November 15, 2019
Hong shares some insights on startup funding, product development, strategy and reta ...
- 'Zagat' Offers 2020 Print Edition For 40th Anniversary
Publishers Daily, Fern Siegel - Thursday, November 14, 2019
It's been three years since Zagat's beloved burgundy-colored paperbacks were available. Sin ...
- Farmer's Dog Prioritizes Retention Over Acquisition
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
"We stopped growth when we realized we wanted to build a sustainab ...
- Have You Crowdsourced A Pizza Oven Lately?
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
FirstBuild's Rick Hasselbeck explains that the company's "makers," as they are calle ...
- John Lewis And Waitrose Launch A Joint Christmas Ad Starring Edgar The Dragon
Around the Net In MAD London, Sean Hargrave - Thursday, November 14, 2019
The John Lewis Christmas ad has landed and "The Drum" provides ...
- Popcorn Factory Launches 'Cards With Pop' (Corn)
Marketing Daily, Steve Ellwanger - Wednesday, November 13, 2019
1-800-FLOWERS.COM is encouraging people to think beyond just floral arrangements for holida ...