- Campbell Soup Brand To Shift Focus From Millennials To Gen X
Marketing Daily, Karlene Lukovitz - Monday, October 15, 2018
In an investor presentation, the company implicitly acknowledges that its battle ...
- #NotSorry Campaign Paying Off For Reese's
Marketing Daily, Karlene Lukovitz - Friday, October 12, 2018
A series of TV spots is generating high ad awareness levels, utti ...
- M&M's Treats Fans To First Halloween Spot In 11 Years
Marketing Daily, Karlene Lukovitz - Wednesday, October 10, 2018
Brand's last TV ad for the holiday was 2007's still-popular "Headless Horsem ...
- 'Today,' Bluprint Team For Online Cooking Classes
TVBlog, Fern Siegel - Thursday, October 11, 2018
"Today" just made life a little easier for busy Americans. Now throu ...
- Truvia Kicks Off 'Sweet' Packet Messages, Content Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, October 10, 2018
Sponsored content on 'Upworthy' includes 'sweetness type' quiz by Vanessa Hill, article ...
- Online Grocery Market
Research Brief, Jack Loechner - Tuesday, October 9, 2018
According to a recent Internet Retailer newsletter, the 2018 Online Food Report,America ...
- Kraft Heinz Launching $100M Food-Tech Venture-Capital Fund
Marketing Daily, Karlene Lukovitz - Friday, October 5, 2018
The CPG food giant looks to go beyond brand extensions to fu ...
- How Legacy Brands Are Staying Relevant For Today's Consumer
MAD, Larissa Faw - Thursday, October 4, 2018
"The shift we are trying to make is [from] mass marketing ...
- Friendship Dairies Spoofs '80s Jeans Ads For Fruit On The Bottom Launch
Marketing Daily, Karlene Lukovitz - Tuesday, October 2, 2018
Partners + Napier aims for disruptive humor in a "low-interest" category.. ...
- Daiya's Cheezy Mac Uses Talking Boxes In Stores, As Well As Videos
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2018
Company's largest campaign to date goes beyond its usual dairy-averse targets ...
- Q&A: Del Monte Foods Bows First Master Brand Campaign Since 2012
Marketing Daily, Karlene Lukovitz - Thursday, September 20, 2018
New CMO Bibie Wu shares the thinking behind "Growers of Good," fr ...
- 'Delish,' Krups Partner On Branded Food Truck
Publishers Daily, Sara Guaglione - Wednesday, September 19, 2018
Hearst-owned food brand Delish is partnering with kitchen appliance company Krups ...
- Uncle Ben's Lets Kids Swap Homework For Cooking
Marketing Daily, Karlene Lukovitz - Friday, September 14, 2018
Actress Anna Faris, who says she values time cooking with her o ...
- Burger Bun Comes With QR Code Baked In For Mobile Payment
Around the Net in IoT, Chuck Martin - Friday, September 14, 2018
Hamburger buns now can come with a QR code baked in, than ...
- King's Hawaiian Bows Animated Feature Film Voiced By Stars
Marketing Daily, Karlene Lukovitz - Friday, September 14, 2018
The brand is one of the first CPG companies, following PepsiCo, ...
- Harry & David Repositions To Boost Year-Round Sales
Marketing Daily, Karlene Lukovitz - Tuesday, September 11, 2018
Holiday gifts favorite Harry&David looks to grow year-round sales with new Sharemo ...
- Tesco Signs Up Jamie Oliver For Healthy Eating Drive
Around the Net In MAD London, Sean Hargrave - Tuesday, September 11, 2018
Tesco has signed up celebrity chef Jamie Oliver as the face ...
- Tostitos Giving Away Stadium-Style 'Homegating' Couch
Marketing Daily, Karlene Lukovitz - Friday, September 7, 2018
A separate sweeps, for Super Bowl LIII tickets, requires using codes ...
- Mondelez's New CEO Unveils Plan To Make Snacking Right
Marketing Daily - Top of the News, Thom Forbes - Monday, September 10, 2018
The plan calls for driving sales through boosting investment in e-commerce, refreshi ...
- The Most 'Unknown' Part Of All: What Happened To Bourdain?
TVBlog, Adam Buckman - Monday, September 10, 2018
Last week, CNN began promoting the upcoming final season of "Parts Unknown ...
- Gousto Hires M&C Saatchi And The7stars For Integrated Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, September 6, 2018
Gousto has appointed M&C Saatchi and the7stars to handle its creative a ...
- Golf Course Starts Drone Delivery Of Food Orders To Golfers
Connected Thinking, Chuck Martin - Wednesday, September 5, 2018
The King's Walk Golf Course in North Dakota is launching a ful ...
- No Yolks Gets Playfully Naughty With 'Tasteful Noods'
Marketing Daily, Karlene Lukovitz - Wednesday, September 5, 2018
Videos' "suggestive" pasta close-ups, sexy music and double entendres bring humor ...
- Carl's Jr., Hardee's Woos Young Adults With Froot Loops Donuts
Marketing Daily, Karlene Lukovitz - Friday, August 31, 2018
The QSR brands and Kellogg's both stand to gain from a n ...
- Campbell Soup To Sell Fresh Food Businesses
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 30, 2018
Campbell Soup plans to sell its fresh food business, including Bolthouse Farm ...
- Elton John Takes On Rappers For Snickers
Marketing Daily, Karlene Lukovitz - Thursday, August 30, 2018
Pairing Sir Elton and hip hop stars is the first cross-generational sp ...
- Frito-Lay Promo Combines On-Pack Personal Notes, Alexa Skill, Sweeps
Marketing Daily, Karlene Lukovitz - Friday, August 24, 2018
The idea: Get parents to use the brand's new Alexa skill ...
- Alexa, Tell Me How To Make A Curry
Around the Net In MAD London, Sean Hargrave - Thursday, August 23, 2018
BBC Good Food has launched an Alexa skill for people who a ...
- Robinsons Cordial To Sponsor 'Saturday Morning With James Martin'
Around the Net In MAD London, Sean Hargrave - Thursday, August 23, 2018
Robinsons Cordials, owned by Britvic, is to the new sponsor of ITV ...
- 'Bake Off' Returns With A Vegan Week
Around the Net In MAD London, Sean Hargrave - Thursday, August 23, 2018
If marketers are looking for a tipping point on British dietary habit ...