- Google, Hershey's Lead 2018 'Most Loved Brands' Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, May 2, 2018
Among the top 10, five are food brands and three are te ...
- Oscar Mayer Launches 'Bacoin' Cryptocurrency
Marketing Daily, Karlene Lukovitz - Monday, April 30, 2018
Fans can track it and increase the cryptocurrency's value by sharing abo ...
- Wonderful Halos Goes Viral With Kid Video Stars
Marketing Daily, Karlene Lukovitz - Friday, April 27, 2018
Long branded videos featuring "Ryan" and "Evan" playing games have pulled near ...
- Chipotle CEO Says Brand Has Been 'Invisible'
Mediapsssst, Richard Whitman - Thursday, April 26, 2018
Uh, oh, that's not a good sign for an ad agency wh ...
- Bus Shelter Uses Cooking Smells To Promote Vegan Cookbook
Around the Net In MAD London, Sean Hargrave - Thursday, April 26, 2018
Just when you thought you'd heard of every clever outdoor tactic, alo ...
- Campbell Vaults To #1 On Most Reputable U.S. Companies List
Marketing Daily, Karlene Lukovitz - Thursday, April 19, 2018
Consumers have responded to Campbell's' transparency and corporate responsibility pushes under C ...
- Halo Top, Garnier Whole Blends Lead IRI 2017 Pacesetters Launches
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2018
Smaller, targeted launches geared to serving consumer demands for personalized solutions contin ...
- Search Terms Reflect A Change In Grocery Shelves
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 18, 2018
If product categories shelved in center-store aisles have become more important, p ...
- Cracker Barrel Splits Messages To Reach Millennials, Gen Z
MAD, Larissa Faw - Friday, April 13, 2018
In order to ensure multiple generations are aware of its new limited-ti ...
- Deadpool 'Sells Out' To Push Devour's New Frozen Sandwiches
Marketing Daily, Karlene Lukovitz - Thursday, April 12, 2018
Like the superhero, the new meat-, cheese- and bacon-heavy sandwiches are target ...
- Partilla Tapped As Publisher, 'Allrecipes'
Publishers Daily, Sara Guaglione - Thursday, April 12, 2018
Karla Partilla is rejoining Meredith as Allrecipes publisher April 23. She w ...
- Waitrose Bans Disposable Coffee Cups, Iceland Ditches Palm Oil
Around the Net In MAD London, Sean Hargrave - Wednesday, April 11, 2018
It's a good day for environment campaigners as Sky News announces th ...
- DiGiorno Taps Periscope For Livestreamed 'Bake-Off'
Marketing Daily, Karlene Lukovitz - Tuesday, April 10, 2018
Broadcast will show 'first-person' experiences of warming up DiGiorno in the ov ...
- Unilever Trials Charity Donations In Return For Video Ad Attention
Around the Net In MAD London, Sean Hargrave - Tuesday, April 10, 2018
Unilever's food brand, Knorr, is trialling a new video ad format th ...
- Unilever Trial Acknowledges All Advertising Is Paying For Attention
London Blog, Sean Hargrave - Tuesday, April 10, 2018
Knorr is paying people to watch its video ads -- only wi ...
- Fitzco To Flavor French's Portfolio
MAD, Larissa Faw - Tuesday, April 10, 2018
The Atlanta-based agency is the first shop to oversee the brand sin ...
- Hardee's Separates From Carl's Jr. With First Solo Ad Campaign
MAD, Larissa Faw - Tuesday, April 10, 2018
Developed with AOR Havas Chicago, the creative features real people, real momen ...
- Campbell Reorganizes; New COO, Luca Mignini, To Oversee Core Businesses
Marketing Daily, Karlene Lukovitz - Friday, April 6, 2018
Mignini, who headed Campbell's best-performing division, snacks, now also oversees soup, beverage ...
- DairyPure Reveals First Campaign From New Agency KBS
MAD, Larissa Faw - Thursday, April 5, 2018
The creative references today's divisive culture to illustrate how a glass ...
- Heinz Ketchup Takes On The Great Tomato Debate
Marketing Daily, Karlene Lukovitz - Friday, April 6, 2018
A social media poll on whether the tomato is a fruit ...
- Jack Link's Appoints GSD&M As Its New Creative AOR
Accounts on the Move, Larissa Faw - Tuesday, April 3, 2018
After a competitive review which began with about 30 agencies, Jack Link&rsquo ...
- Werther's, Hasbro Bring Candy Land To Life For A Day
Marketing Daily, Karlene Lukovitz - Tuesday, April 3, 2018
The life-size game featuring Werther's portfolio will pop up for National Caram ...
- Sunkist Goes Digital For First National Campaign In A Decade
Marketing Daily, Karlene Lukovitz - Friday, March 30, 2018
Looks to boost brand recognition among younger consumers with family-oriented content ...
- Starbucks To Exchange Free Wi-Fi For Email Addresses
Email Marketing Daily, Ray Schultz - Friday, March 23, 2018
Starbucks offers a great deal: You can access its free Wi-Fi witho ...
- Email Tips For Restaurants: An Infographic
Around the Net in Email, Ray Schultz - Wednesday, March 21, 2018
Contrary to popular belief, email is far from dead. Here is ...
- 'SNL' Vet Rachel Dratch Does Double Duty For Ruby Tuesday
MAD, Larissa Faw - Tuesday, March 20, 2018
In new ads, Dratch plays multiple roles featuring polar opposite characters. T ...
- Campbell's Simple Meals And Beverages President Leaving
Marketing Daily, Karlene Lukovitz - Tuesday, March 20, 2018
Simple Meals division's below-expectations performance in last fiscal quarter included a ...
- Allrecipes Partners With eMeals To Sell Meal Plans
Publishers Daily, Sara Guaglione - Tuesday, March 20, 2018
The meal plans will be promoted across Meredith Digital properties, with dedicat ...
- Grocery Chain Lidl Has A New Agency And A New Campaign
Accounts on the Move, Steve McClellan - Friday, March 16, 2018
Grocery chain Lidl has appointed The Martin Agency as its new U.S. agenc ...
- Food Retailers, CPG Brands Outshine Tech Giants In Harris Reputation Poll
Marketing Daily, Karlene Lukovitz - Thursday, March 15, 2018
Wegmans, H-E-B, Kraft Heinz, Kellogg and Chick-fil-A were among the consumables bran ...