- Football Swaps Footlongs: Jersey Mike's Named NFL's Official Sub Sponsor
Marketing Daily, Teresa Buyikian - Monday, April 7, 2025
Under the agreement, Jersey Mike's replaces Subway as a sponsor, and wi ...
- Hallmark, NFL In Upfront Love Match
TVBlog, Adam Buckman - Monday, April 7, 2025
Hallmark is continuing a partnership with the NFL going into this year ...
- 'Only 2% Of Sweat Comes From Armpits:' How Dove Men+Care Reframes Masculinity
Marketing Daily, Sarah Mahoney - Thursday, April 3, 2025
The Unilever-owned brand is using sports to find softer ways to se ...
- Tom Brady Rides A Goat, Dick's Rides The Moment
Marketing Daily, Sarah Mahoney - Thursday, March 20, 2025
The sports retailer enlists athletic icons and a viral YouTuber to dri ...
- Great New A&E Show Reveals Atrocious Behavior Of NFL Fans
TVBlog, Adam Buckman - Friday, March 14, 2025
The 10-episode, one-hour series - premiering next Wednesday - was filmed la ...
- News/Media Alliance Tells NFL To Allow Locker Room Access
Publishers Daily, Ray Schultz - Monday, February 10, 2025
The decades-long access policy was good for the NFL brand, the Allian ...
- Twix Offers Twin Gold Bars In Super Bowl Staredown
Marketing Daily, Sarah Mahoney - Friday, February 7, 2025
A campaign starring rap duo Ying Yang Twins aims to double gameti ...
- Mercedes-Benz Enlists Drew Brees For Super Bowl Social Effort
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2025
The campaign takes "a bit of a different approach" and is "mo ...
- Nike Returns To Super Bowl With All-Star Cast
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 9, 2025
The voiceover by Grammy-winning rapper Doechii calls out some of the limitatio ...
- NFL Team Sponsorship Deals Rise To $2.5B
Television News Daily, Wayne Friedman - Friday, February 7, 2025
Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunication ...
- Ravens QB Josh Johnson Stars In Straight Talk Wireless Ad
Marketing Daily, Danielle Oster - Saturday, February 1, 2025
Johnson, who has played for 14 teams, says he's "done with a ...
- NFL Post-Season Ad Spend Up 22%
Television News Daily, Wayne Friedman - Friday, January 31, 2025
National TV ads from five linear TV networks and simulcast network airin ...
- How Toyota Will Show Up For Super Bowl Season
Marketing Daily, Phyllis Fine - Friday, January 24, 2025
Toyota is leveraging its longstanding support of Historically Black Colleges and Universiti ...
- Instacart Teases Super Bowl Debut During NFL Conference Championship Games
Marketing Daily, Danielle Oster - Saturday, January 25, 2025
The teaser stars Isaiah Mustafa as Old Spice Guy, and depicts "rehearsal ...
- FanDuel Teases Manning Vs. Manning Super Bowl Showdown
Marketing Daily, Danielle Oster - Wednesday, January 22, 2025
The sports betting brand unveiled the second teaser for its Super Bo ...
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
Television News Daily, Wayne Friedman - Wednesday, January 22, 2025
"This effort marks the first time MRC has accredited a hybrid panel/B ...
- YouTube, Netflix, Prime Hit Viewing Records In December
Television News Daily, Wayne Friedman - Tuesday, January 21, 2025
For 2024, Nielsen says the year included nine days with over 1 ...
- AT&T Stages Experiential Event Series At College Football Championship
Marketing Daily, Danielle Oster - Sunday, January 19, 2025
Among the events: a "Playoff Fan Central" activation featuring an "immersive passi ...
- NFL Regular-Season Ad Revenue 9% Lower, Viewing Slips 2%
Television News Daily, Wayne Friedman - Friday, January 17, 2025
NBC's "Sunday Night Football" was the leading NFL franchise in ad reven ...
- Coors Light Has Fans Covered For Post-Super Bowl 'Case Of The Mondays'
Marketing Daily, Teresa Buyikian - Wednesday, January 15, 2025
Brand aims to turn "classic 'Case of the Mondays' into a liter ...
- NFL Games On Amazon, Netflix Curtail Long-Standing Habit
TVBlog, Adam Buckman - Tuesday, January 14, 2025
Old habits die hard and in this case, the habit is t ...
- NFL and iHeartMedia Renew Their Podcast Partnership
Publishers Daily, Ray Schultz - Wednesday, January 8, 2025
The first new offering is 'Lots To Say with Bobby Bones a ...
- Nike, Jordan Launch Newfangled Creative
Marketing Daily, Sarah Mahoney - Thursday, January 2, 2025
New spots continue Nike's latest winning-ugly ethos and an animated history ...
- Verizon To Bring First 'Super Bowl FanFest' To 30 NFL Cities
Marketing Daily, Danielle Oster - Friday, January 3, 2025
Fans will have a chance to win a ticket to events acro ...
- Do Netflix's Xmas NFL Games - On A Wednesday - Tell Us Anything?
TV Watch, Wayne Friedman - Tuesday, December 31, 2024
Christmas Day NFL games came on a Wednesday. Increasingly, these non-traditional N ...
- First Netflix Games Set NFL Record, Become Most-Streamed Ever
Television News Daily, Wayne Friedman - Thursday, December 26, 2024
The two games earned a total 65 million viewers with 48.4 milli ...
- First-Round College Football Playoffs Average 10.6M Viewers
Television News Daily, Wayne Friedman - Tuesday, December 24, 2024
The most-viewed game for this year's first round of the new expand ...
- Kellanova CMO: 'Big Brands Do Big Things'
CPG Insider, Sarah Mahoney - Friday, December 20, 2024
How the snacking giant is using college football bowls to help Pop-Tar ...
- NFL Highlights Christmas Day Games Via New Roblox Launch
MediaDailyNews, Colin Kirkland - Tuesday, December 17, 2024
Starting Dec. 17, Roblox users can enter Netflix's "Nextworld" and "NFL Univer ...
- Great Clips Looks For Breadth And Depth In College Playoffs
Retail Insider, Sarah Mahoney - Wednesday, December 18, 2024
With Disney Advertising, the hair salon chain is developing new ways ...