- NFL, Other Sports Leagues: Selling Games Piecemeal?
TV Watch, Wayne Friedman - Tuesday, February 10, 2026
This past season for the first time, the NFL sold one regular-seas ...
- Guinness, Footballer Montana Team Up For Charity Event
Marketing Daily, Teresa Buyikian - Friday, February 6, 2026
The brand also rolled out its Guinness Legends Lager, a limited-edition pa ...
- DQ Brings Taylor AND Swift To Football-Themed Effort
Marketing Daily, Teresa Buyikian - Thursday, February 5, 2026
Footballers Tyrod Taylor and D'Andre Swift promote what the chain calls t ...
- Nissan Partners With 'The Bear' Actor For Super Bowl-Adjacent Creative
Marketing Daily, Tanya Gazdik - Friday, February 6, 2026
Creative features chef, actor and dip enthusiast Matty Matheson interacting with t ...
- Threads Brings Creators To NFL Media Center Ahead Of Big Game
MediaDailyNews, Colin Kirkland - Thursday, February 5, 2026
Threads is attempting to compete with X over mid-game fan discussions, bringi ...
- NFL Teams Make 8% Sponsorship Revenue Gains To $2.7B
Television News Daily, Wayne Friedman - Friday, February 6, 2026
The NFL has added 440 new brands across all its teams. T ...
- Bosch Back In The Game With Guy Fieri - And A Clearer Playbook
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2026
The German company is spinning last year's lessons into earned-media mania. ...
- How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
Performance Marketing Insider, Laurie Sullivan - Thursday, February 5, 2026
Could brands make TV advertising more measurable through natural-language queries - a ...
- That's Entertainment? TV Blog Gears Up For Super Bowl Blog XII
TVBlog, Adam Buckman - Thursday, February 5, 2026
What will this year's morning-after Super Bowl TV Blog look like? ...
- Report: Lilly & Zepbound Led Pharma Ad Effectiveness During NFL Season
Marketing Daily, Les Luchter - Tuesday, February 3, 2026
Pharma ads during regular season NFL games in 2025-2026 were 104% mo ...
- The Beauty Bowl: Why E.L.F., EOS, Dove Are Back In The Game
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2026
With 62% of women planning to watch this year's Super Bowl, beau ...
- Marketing The Seahawks: Data Behind Fandom Deals
Performance Marketing Insider, Laurie Sullivan - Monday, February 2, 2026
Marketers are rethinking how to approach customer data ahead of high-traffic onli ...
- After 20-Year Break, Levi's Is Back In The Super Bowl
Marketing Daily, Sarah Mahoney - Thursday, January 29, 2026
The company is using the game - and Levi's Stadium - ...
- A Media Company For The 'Haves' Vs. 'Have Nots'
TV Watch, Wayne Friedman - Friday, January 30, 2026
There is a natural focus on streaming and merger efforts to b ...
- Fox Bible Miniseries Gets April Airdate, Football Game Promo
TVBlog, Adam Buckman - Wednesday, January 28, 2026
In "The Faithful: Women of the Bible," the stories are told ...
- This Super Bowl, The Tease Is The Thing
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2026
Raisin Bran, Instacart, Hellmann's and Liquid I.V. tip their hand as Ga ...
- NFL Playoffs: Ad Spend +5%, Viewers +10%
Television News Daily, Wayne Friedman - Friday, January 23, 2026
The six wild card games were up 10% to 31.7 million avera ...
- Manning, Malone, Gillis Reunite For Teaser Bud Light SB Spot
Marketing Daily, Teresa Buyikian - Wednesday, January 21, 2026
The ad marks Peyton Manning's fourth, Post Malone's fifth, and Shane Gilli ...
- NFL Drives Another Monthly Streaming Record
Television News Daily, Wayne Friedman - Tuesday, January 20, 2026
For all streaming including Netflix NFL games, Christmas Day earned 55.1 billi ...
- Trump Plays Gridiron Control For Army-Navy Game, Maybe Himself
TV Watch, Wayne Friedman - Tuesday, January 20, 2026
Three major games aired on broadcast networks Dec. 13 - the Army-Na ...
- Flipz Wants To Make The Coin Flip Official
CPG Insider, Sarah Mahoney - Friday, January 16, 2026
Year two of Flipz' game-day campaign enlists the Juszczyks, a petition, a ...
- Skittles Bends Super Bowl Rules With Live Doorstep Ad
Marketing Daily, Sarah Mahoney - Wednesday, January 14, 2026
Skipping the in-game buy, the Mars brand is betting on experiential weirdnes ...
- Tom Brady Delivers For Pizza Hut
Out to Launch, Fern Siegel - Tuesday, January 13, 2026
VML produced the creative that runs till the Super Bowl. ...
- With Football Fans And Challenger Strategies, Duke's Mayo Keeps On Growing
CPG Insider, Sarah Mahoney - Friday, January 9, 2026
The regional brand is using experiential marketing to highlight how different ...
- Tom Brady Mines The Connection Between Pizza And Football
Marketing Daily, Teresa Buyikian - Wednesday, January 7, 2026
At least for a particular pizza brand, it's the "hut!" ...
- Score: Fiesta Bowl Touchdowns Tied To Vrbo Sweepstakes
Marketing Daily, Danielle Oster - Tuesday, January 6, 2026
The Expedia Group vacation rental platform is giving away a vacation rent ...
- NFL Stars Puka Nacua, Fred Warner Celebrate Friendship For Experian
Marketing Daily, Danielle Oster - Monday, December 22, 2025
The campaign positions Experian as "Best Financial Friend," promoting features on t ...
- Video Games Publisher EA Sports To Expand 'Madden Bowl' During Super Bowl
Marketing Daily, Danielle Oster - Tuesday, December 16, 2025
In addition to the Madden NFL 26 e-sports competition, EA Sports wi ...
- Not A Dry Eye In The House As Hoosier QB Wins Heisman On ABC
TVBlog, Adam Buckman - Tuesday, December 16, 2025
The most touching TV moment the "TV Blog" saw anywhere on ...
- NFL Regular Season Averaging 19M Viewers After 14 Weeks
Television News Daily, Wayne Friedman - Friday, December 12, 2025
Total national TV ad spend is up 7% to $3.17 billion, accordi ...