- After 20-Year Break, Levi's Is Back In The Super Bowl
Marketing Daily, Sarah Mahoney - Thursday, January 29, 2026
The company is using the game - and Levi's Stadium - ...
- Fox Bible Miniseries Gets April Airdate, Football Game Promo
TVBlog, Adam Buckman - Wednesday, January 28, 2026
In "The Faithful: Women of the Bible," the stories are told ...
- This Super Bowl, The Tease Is The Thing
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2026
Raisin Bran, Instacart, Hellmann's and Liquid I.V. tip their hand as Ga ...
- NFL Playoffs: Ad Spend +5%, Viewers +10%
Television News Daily, Wayne Friedman - Friday, January 23, 2026
The six wild card games were up 10% to 31.7 million avera ...
- Manning, Malone, Gillis Reunite For Teaser Bud Light SB Spot
Marketing Daily, Teresa Buyikian - Wednesday, January 21, 2026
The ad marks Peyton Manning's fourth, Post Malone's fifth, and Shane Gilli ...
- NFL Drives Another Monthly Streaming Record
Television News Daily, Wayne Friedman - Tuesday, January 20, 2026
For all streaming including Netflix NFL games, Christmas Day earned 55.1 billi ...
- Trump Plays Gridiron Control For Army-Navy Game, Maybe Himself
TV Watch, Wayne Friedman - Tuesday, January 20, 2026
Three major games aired on broadcast networks Dec. 13 - the Army-Na ...
- Flipz Wants To Make The Coin Flip Official
CPG Insider, Sarah Mahoney - Friday, January 16, 2026
Year two of Flipz' game-day campaign enlists the Juszczyks, a petition, a ...
- Skittles Bends Super Bowl Rules With Live Doorstep Ad
Marketing Daily, Sarah Mahoney - Wednesday, January 14, 2026
Skipping the in-game buy, the Mars brand is betting on experiential weirdnes ...
- Tom Brady Delivers For Pizza Hut
Out to Launch, Fern Siegel - Tuesday, January 13, 2026
VML produced the creative that runs till the Super Bowl. ...
- With Football Fans And Challenger Strategies, Duke's Mayo Keeps On Growing
CPG Insider, Sarah Mahoney - Friday, January 9, 2026
The regional brand is using experiential marketing to highlight how different ...
- Tom Brady Mines The Connection Between Pizza And Football
Marketing Daily, Teresa Buyikian - Wednesday, January 7, 2026
At least for a particular pizza brand, it's the "hut!" ...
- Score: Fiesta Bowl Touchdowns Tied To Vrbo Sweepstakes
Marketing Daily, Danielle Oster - Tuesday, January 6, 2026
The Expedia Group vacation rental platform is giving away a vacation rent ...
- NFL Stars Puka Nacua, Fred Warner Celebrate Friendship For Experian
Marketing Daily, Danielle Oster - Monday, December 22, 2025
The campaign positions Experian as "Best Financial Friend," promoting features on t ...
- Video Games Publisher EA Sports To Expand 'Madden Bowl' During Super Bowl
Marketing Daily, Danielle Oster - Tuesday, December 16, 2025
In addition to the Madden NFL 26 e-sports competition, EA Sports wi ...
- Not A Dry Eye In The House As Hoosier QB Wins Heisman On ABC
TVBlog, Adam Buckman - Tuesday, December 16, 2025
The most touching TV moment the "TV Blog" saw anywhere on ...
- NFL Regular Season Averaging 19M Viewers After 14 Weeks
Television News Daily, Wayne Friedman - Friday, December 12, 2025
Total national TV ad spend is up 7% to $3.17 billion, accordi ...
- Total TV, CTV Ad-Supported Share Rises Again
Advanced TV Insider, Wayne Friedman - Wednesday, December 10, 2025
Streaming platforms, with growing football content, pushed the overall ad-supported share ...
- Great Clips Brings Back Kirk Cousins For College Football Playoffs Campaign
Marketing Daily, Sarah Mahoney - Tuesday, December 9, 2025
The QB stars with "Bachelor" host Jesse Palmer in new national ...
- Smirnoff Celebrates NFL With Merch, Online WAGs Show
Marketing Daily, Teresa Buyikian - Monday, November 24, 2025
The series "Wife'd Up, Mic'd Up" features pregame cocktail rituals of player ...
- Upcoming 'Predator: Badlands' Gets Boost From Garage Beer Short
Marketing Daily, Teresa Buyikian - Thursday, October 30, 2025
The Jason and Travis Kelce-owned brew filmed an homage to original "Predator ...
- Lululemon Joins NFL Roster, Chasing a Comeback Season
Marketing Daily, Sarah Mahoney - Monday, October 27, 2025
The athleisure brand teams up with all 32 football teams as ...
- NFL Drives Linear Gains In September, YouTube Still Tops
Television News Daily, Wayne Friedman - Tuesday, October 28, 2025
Disney, in second place, rose nearly two share points vs. August ...
- Sports Content Making More Inroads: What's Left For Scripted Shows?
TV Watch, Wayne Friedman - Monday, October 27, 2025
A massive amount of broadcasting viewing came from sports in September, Niels ...
- 818 Tequila Ups College Activations With Tailgates, New Athleisure Collab
Marketing Daily, Teresa Buyikian - Thursday, October 23, 2025
Recent pop-up included custom cocktails, oversize beer pong, 818 merch, and ...
- 7 Weeks In: NFL Ad Spend +7%, Viewing +2%
Television News Daily, Wayne Friedman - Friday, October 24, 2025
Through seven weeks of the NFL regular season, average viewership is n ...
- Ikea Dreams Big -- By Thinking Small
Retail Insider, Sarah Mahoney - Wednesday, October 22, 2025
With its new campaign, the retailer leans on humor and affordable fix ...
- NFL TV Sees Sharp September Gains
Television News Daily, Wayne Friedman - Tuesday, October 21, 2025
While broadcast tied cable TV with a 22.3% share last month, broadca ...
- NFL, College Football Lead Q3 Ad Impression Share
Television News Daily, Wayne Friedman - Thursday, October 16, 2025
From July-September, the NFL continued to be the top program in ...
- More College Football Stars Join Samsung's Team Galaxy
Marketing Daily, Danielle Oster - Thursday, October 9, 2025
The brand's partnership with Cade Klubnik and Jeremiyah Love kicks off wi ...