- Activision Uses Kids To Sell To Kids In 'Skylanders' Campaign
MAD, Larissa Faw - Monday, October 10, 2016
"The first line in our casting spec was 'We want kids wi ...
- Betting Firms React Angrily To Prospect Of Daytime Ad Ban
Around the Net In MAD London, Sean Hargrave - Monday, October 10, 2016
Betting firms and broadcasters have lashed out against the prospect of ...
- Augmented Reality Shifts Battle With Amazon From Price To 'Wow' Experiences In-Store
London Blog, Sean Hargrave - Monday, October 10, 2016
Taking on Amazon could be as simple as making your customers ...
- Is That Space Legal? Agencies Park Jeep On Side Of Times Square Building
MAD, Steve McClellan - Friday, October 7, 2016
The Jeep Wrangler is part of giant 3D billboard that was creat ...
- Sony's PlayStation VR Headset Should Turn Heads
Around the Net in Video, P.J. Bednarski - Friday, October 7, 2016
Sony’s PlayStation VR sets a new bar for the mass-market appeal ...
- How Augmented Reality Customer Experiences Can Drive Email Uptake
EuroMail, Sean Hargrave - Friday, October 7, 2016
Give them an amazing experience and they'll sign up for more ...
- Under Armour Launches First Snapchat Game
MAD, Larissa Faw - Tuesday, October 4, 2016
The game was inspired by the TV spot Droga5 created with Newt ...
- Telegram Bows 'Bot-Powered' Gaming Platform
Around the Net in Mobile, Gavin O'Malley - Monday, October 3, 2016
Messaging app Telegram is launching a “bot-powered gaming platform” in what TechCrunch describes ...
- Alpha Is A New SVOD For Sci-Fi, Gamers
Around the Net in Video, P.J. Bednarski - Friday, September 30, 2016
Legendary Digital, with brands like Nerdist and Geek and Sundry, is launchi ...
- World Of Warcraft Lead Designer Grows Startup
Around the Net in Mobile, Gavin O'Malley - Monday, September 19, 2016
Bonfire -- a startup led by former World of Warcraft lead design ...
- Too Much Video-Game Play Can Produce Behavioral Issues
Around the Net in Video, P.J. Bednarski - Friday, September 16, 2016
Kids who play video games much more than an hour a d ...
- Liquid Rebrands As PCH/Media, Pushes Ad Tech's Tie With Parent Company
Publishers Daily, Laurie Sullivan - Monday, September 12, 2016
Publishers Clearing House (PCH), best known for its surprise sweepstakes prizes, h ...
- Super Mario Makes Surprise Appearance At iPhone Event
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 8, 2016
Super Mario, the jaunty plumber who was arguably the first videogame superher ...
- One Small Step For iPhone, One Giant Leap For Mario
Marketing: Entertainment, Doug Chavez - Thursday, September 8, 2016
Every September Apple announces big product news. This September continued that traditi ...
- Don't Play Pokemon Go In Russia; Vlogger Faces Prison For Doing That
Around the Net in Video, P.J. Bednarski - Tuesday, September 6, 2016
Ruslan Sokolovsky, a Russian vlogger has been charged with "incitement of hatr ...
- Pokemon Go Seeks To Reassure Lawmaker On Privacy
Daily Online Examiner, Wendy Davis - Friday, September 2, 2016
Pokemon Go developer Niantic says it uses outside companies to collect a ...
- Esurance Addresses Pokemon Craze
Marketing Daily, Tanya Gazdik - Friday, September 2, 2016
Esurance staged a fender bender to encourage safe driving -- an importa ...
- Ad Council Partners With Gaming Brands, Influencers To Amp Up Social Campaign Efforts
Mediapsssst, Richard Whitman - Tuesday, August 30, 2016
Kicking off its Game for Good effort, the Ad Council will ta ...
- Periscope's First Minnesota Lottery Campaign
MAD, Steve McClellan - Monday, August 29, 2016
Just in time for the start of the football season, the campai ...
- EA's Data Will Make You "Salivate"
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
"The data we have will make you salivate," Stephanie Sczech, Director, Glob ...
- Pokemon Go Smeared By Specter Of Predators
Mobile Insider, Gavin O'Malley - Tuesday, August 23, 2016
From privacy issues to the zombification of large populations of people, t ...
- Zombies In Adland: Groundbreaking Snapchat Campaign For Activision
MAD, Larissa Faw - Friday, August 19, 2016
The campaign, created by 72andSunny, centers on a zombie geofilter rollout th ...
- Madden NFL Features Denver Broncos' Von Miller
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2016
"We knew this year that we had to change what we we ...
- Facebook To Build Gaming Platform For Publishers
Social Media & Marketing Daily, Gavin O'Malley - Thursday, August 18, 2016
Facing increasing competition from mobile app stores, Facebook has enlisted Unity Technologi ...
- 'Dude Perfect's 'Endless Drucker' Top New Paid App
Around the Net in Video, P.J. Bednarski - Thursday, August 18, 2016
Whistle Sports stars Dude Perfect are at top of the iTunes Pa ...
- Pokemon Go Players Spending Real Money
Mobile Insider, Gavin O'Malley - Tuesday, August 16, 2016
Popularity aside, how is Pokemon Go doing financially? Pretty well, according ...
- Pokemon Players Open To Promos
Marketing Daily, Aaron Baar - Saturday, August 13, 2016
"It opens the door for businesses to have fun with this thing ...
- Pokemon Go Players Spending Real Money
MoBlog, Gavin O'Malley - Friday, August 12, 2016
Popularity aside, how is Pokemon Go doing financially? Pretty well, according ...
- Pokemon Go Is Just A Game
VidBlog, P.J. Bednarski - Friday, August 12, 2016
The Internet sometimes makes nothing out of something, but mostly, it mak ...
- Pokemon Go Turned Michigan Park Into A 'Nuisance,' New Suit Alleges
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, August 11, 2016
A couple in St. Clair Shores, Michigan says in a new lawsu ...