- Personalization Tech Firm Dynamic Yield Series C Raises $22 Million
Real-Time Daily, Tobi Elkin - Wednesday, December 21, 2016
Dynamic Yield, a provider of personalization technology, has raised $22 million ...
- Nintendo Share Price Drops As Mario Goes Mobile
Around the Net In MAD London, Sean Hargrave - Tuesday, December 20, 2016
Nintendo's foray into mobile games appears to have dented its brand val ...
- How Pokemon Can Give Email Marketing A Boost
Around The Net In EU Email Marketing, Sean Hargrave - Friday, December 16, 2016
There are many examples of brands that are including Pokemon Go ...
- VR Game Studio Survios Raises $50M
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, December 14, 2016
Virtual reality game studio Survios says it raised a total of $ ...
- A Peripatetic Super Mario Bounds Into Apple Stores
Marketing Daily - Top of the News, Thom Forbes - Friday, December 9, 2016
Talk about clickbait for anyone interested in marketing, technology or diversions fr ...
- Mondelez's Sour Patch Kids Releases Paid Samsung Gear VR Game
Marketing Daily, Karlene Lukovitz - Thursday, December 8, 2016
"Candy Defense" included in-app programmatic ads and in-app purchases of virtual "gem ...
- AMD, Alienware Give People Chance To Live Assassin's Creed'
Marketing Daily, Aaron Baar - Thursday, December 1, 2016
Electronics companies AMD and Alienware have teamed up with film studios 20 ...
- Facebook Adds Instant Games To Messenger, News Feeds
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, November 29, 2016
On Messenger, Instant Games can be accessed through a new game controll ...
- Women Gamers Take On E-Sports 'Sexism'
Around the Net In MAD London, Sean Hargrave - Monday, November 21, 2016
Tonight the e-sports industry awards take place in London, but not o ...
- Warner Bros. Finalizes FTC Settlement Over Influencer Campaign
Daily Online Examiner, Wendy Davis - Monday, November 21, 2016
The Federal Trade Commission has finalized a settlement with Warner Bros. ov ...
- Warner Bros. Gets All Of Machinima
Around the Net in Video, P.J. Bednarski - Friday, November 18, 2016
Warner Bros. bought into the gamer channel in 2014, which h ...
- PlayStation Vue Comes To Apple TV, Too
Around the Net in Video, P.J. Bednarski - Friday, November 18, 2016
Sony's PlayStation Vue broadband-delivered pay-TV service is now available on later model Apple TV set-to ...
- 'Gronk' Goes Bon Jovi For EA's Madden
Marketing Daily, Aaron Baar - Friday, November 11, 2016
The spot will run on broadcast and cable sports networks, as we ...
- Blizzard Entertainment Creating NFL-Like League For Overwatch
Marketing Daily - Top of the News, Thom Forbes - Monday, November 7, 2016
The many millions of enthusiasts who now enjoy competitive e-sports will ha ...
- Four Of Five Americans Play Mobile Games In The Bedroom
Research Brief, Jack Loechner - Monday, November 7, 2016
Only 25% of Americans surveyed indicated that they wanted to only o ...
- Virtual Reality Revenue Projected To $38 Billion Long Term
Connected Thinking, Chuck Martin - Thursday, November 3, 2016
The projections for the growth virtual reality keep coming and the farth ...
- Google PlayStore Offers Promotional Prices For Subscription Apps
Mobile Marketing Daily, Gavin O'Malley - Thursday, November 3, 2016
In its PlayStore, Google is planning to give app developers the opti ...
- Twitch Starts Selling Video Ads In Live Streams
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, November 3, 2016
Twitch -- the social-video gaming service owned by Amazon -- plans ...
- Bang Bang: Argonaut Tees Up Campaign For Titanfall 2
MAD, Larissa Faw - Wednesday, October 26, 2016
Creative in the campaign reimagines a Sonny Bono song as a haunti ...
- FanDuel And DraftKings Settle False Advertising Charges
Daily Online Examiner, Wendy Davis - Wednesday, October 26, 2016
Online fantasy sports companies FanDuel and DraftKings have agreed to pay ...
- Culture Secretary Signals Alarm At Gambling Advertising
Around the Net In MAD London, Sean Hargrave - Tuesday, October 25, 2016
Culture secretary Karen Bradley says she wants to investigate the effect ...
- PlayStation Pens ESports Tournaments Deal With ESL
Around the Net In MAD London, Sean Hargrave - Monday, October 24, 2016
In a blog post John Koller, Sony PlayStation's VP of brand marketin ...
- Big Turnout For Streamed Xbox Game Promotion
MAD, Larissa Faw - Friday, October 21, 2016
Some 1.8 million people tuned-in to the October 5 broadcast via real-ti ...
- Nintendo Teases New Console That Doubles As A Handheld Device
Around the Net In MAD London, Sean Hargrave - Friday, October 21, 2016
Nintendo has revealed that its next games machine will be a handhel ...
- CMA To Investigate Online Gambling Companies
Around the Net In MAD London, Sean Hargrave - Friday, October 21, 2016
Online gambling firms may be breaking the law by making it ve ...
- Consumers Think Additional Game Content Too Expensive
Marketing Daily, Aaron Baar - Tuesday, October 18, 2016
Half of the gamers said they would be influenced to make purchas ...
- Xbox One Gains An Email Application
Email Marketing Daily, Jess Nelson - Monday, October 17, 2016
Xbox gamers now have a way to access their email inboxes fr ...
- SAG-AFTRA Threatens Strike Against Game Makers
Around the Net in Video, P.J. Bednarski - Monday, October 17, 2016
The union announced it will go on strike against Activision Publishing; Blindligh ...
- PlayStation Adds VR To Its 'Greatness Awaits' Campaign
MAD, Larissa Faw - Thursday, October 13, 2016
The new PlayStation VR headset hits store shelves today. Ads supporting t ...
- A Gamer's Funeral Is Live Streamed On Twitch
Around the Net in Video, P.J. Bednarski - Tuesday, October 11, 2016
The nine-minute video is viewable on Phillip M. Klemenov's Twitch channel a ...