- Virtual Gamer Roblox Raises $92M
Around the Net in Video, Gavin O'Malley - Tuesday, March 14, 2017
Virtual gaming company Roblox just raised $92 million, Fast Company reports. “Roblo ...
- Microsoft Intros Its Own Version Of Playable Ads
SearchBlog, Laurie Sullivan - Monday, March 13, 2017
Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile use ...
- Oprah's OWN Digital Launches First App, 'Bold Moves'
Out to Launch, Amy Corr - Wednesday, March 8, 2017
Random iPhone App of the week: Is there anything Oprah can't d ...
- Microsoft Bows Xbox Live Creator's Program
Around the Net in Video, Gavin O'Malley - Thursday, March 2, 2017
Microsoft this week is rolling out the Xbox Live Creator's Program. “No ...
- Google Intros 'Playables' In-Advertising Format For Mobile
Mobile Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2017
Google has introduced a playable advertising format in Universal App Campaigns th ...
- Google Play Store Promoting Games Based On Engagement
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 28, 2017
Google is changing up the Play Store’s promotional algorithms so that mo ...
- Xbox Adds 'Game Pass' Subscription Service
Around the Net in Video, Gavin O'Malley - Tuesday, February 28, 2017
Microsoft this week is rolling out Xbox Game Pass, which Engadget describ ...
- Amazon Will Let Partners Sell Games, In Live Stream
Around the Net in Video, P.J. Bednarski - Monday, February 27, 2017
Starting this spring, Amazon-owned Twitch will let its 17,000 game-broadcasting partners se ...
- Twitch To Sell Game Downloads
Around the Net in Video, Gavin O'Malley - Monday, February 27, 2017
Twitch is branching out into digitally-delivered videogames, The Wall Street Journal report ...
- Fios Goes After Gamers With 'Instant Internet'
Marketing Daily, Aaron Baar - Wednesday, February 22, 2017
A Verizon rep tells "Marketing Daily," "The gaming community is one ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, February 23, 2017
Nintendo tracked a 12.7% increase in Digital Engagements between Tuesday and Wednesda ...
- Within Two Years, Half Of Brits Will Be Gamers
Around the Net In MAD London, Sean Hargrave - Wednesday, February 15, 2017
By 2019, half of all Internet users in the UK will ...
- Microsoft Pushes Cognitive Services From Bing, Cortana Into Third-Party Apps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2017
In Microsoft's world, chatbots talk with consumers on retail Web sites a ...
- Fox Sports Founder Tapped To Give TV Pizazz To eSports Gamer
Around the Net in Video, P.J. Bednarski - Thursday, February 2, 2017
Major eSports producer ESL has inked a partnership with David Hill's production company Hilly to give i ...
- Top Games US Buys Its First Super Bowl Ad
MAD, Steve McClellan - Wednesday, February 1, 2017
The two-year old mobile game and app maker is spending a bundl ...
- P&G Backs eSports Event And Unveils New Ambassador
Around the Net In MAD London, Sean Hargrave - Wednesday, February 1, 2017
P&G male grooming brand Gillette is getting into the lucrative esports mark ...
- Game Developer Prevails In Privacy Battle Over Faceprints
Daily Online Examiner, Wendy Davis - Wednesday, February 1, 2017
Siding with Take-Two Interactive Software, a federal judge has dismissed a lawsu ...
- Yahoo, Pizza Hut Team Up For Super Bowl Squares Pick'em
MediaDailyNews, Laurie Sullivan - Friday, January 27, 2017
Yahoo teamed up with Pizza Hut to launch a new digital ga ...
- Gronkowski, Durant Bring Sports-themed 'Shark Tank' To Go90
Marketing Daily, Barry Janoff - Tuesday, January 24, 2017
"MVP" will consist of 18 10- to-12-minute episodes breaking each Wednesday, ea ...
- 2/3 of Mobile Gamers Don't Think They're Gamers
Research Brief, Jack Loechner - Tuesday, January 24, 2017
More than half of the US population, and nearly 70% of t ...
- Consumers Continue Love Of Gaming
Marketing Daily, Aaron Baar - Saturday, January 21, 2017
"Consumers have more options to purchase and enjoy entertainment software than ev ...
- Angry Birds Chooses London As A New Nest
Around the Net In MAD London, Sean Hargrave - Tuesday, January 17, 2017
Rovio, the Finnish mobile games company, is opening a studio in Lond ...
- Triton Digital, Zemeho Partnership Enables Mobile Games To Be Accessed Programmatically
Real-Time Daily, Tobi Elkin - Monday, January 16, 2017
The partnership enables programmatic purchase of digital audio advertising inventory within streami ...
- Media Client Of The Year: Niantic
Agency of the Year, Aaron Baar - Tuesday, December 20, 2016
There had been augmented-reality games before. Even Niantic, the Google-spun-off company behi ...
- Nintendo Switch Launches In March For GBP279
Around the Net In MAD London, Sean Hargrave - Friday, January 13, 2017
Nintendo has said it will release its long-awaited new console, the Ninten ...
- Sony To Close Video Game Studio In Cambridge
Around the Net In MAD London, Sean Hargrave - Friday, January 13, 2017
Sony is closing its Cambridge-based video game studio, Guerrilla Cambridge. The developer ...
- Amazon Seeks Head Of Marketing For European eSports Expansion
Around the Net In MAD London, Sean Hargrave - Wednesday, January 11, 2017
Amazon is advertising for a head of marketing, esports, research and communi ...
- FA Backs eSports With Second Wembley Tournament
Around the Net In MAD London, Sean Hargrave - Thursday, January 5, 2017
The Football Association (FA) has confirmed that its eSports tournament "Every Gamer ...
- NEW! YayBig Creates Spec Spot For NES Classic
Out to Launch, Amy Corr - Tuesday, January 3, 2017
Matthew McConaughey takes a backseat. Burger King brings back Cheesy Tots. Let ...
- Super Mario Run Is A Smash Hit, But Poor Feedback Sends Share Price Diving
Around the Net In MAD London, Sean Hargrave - Friday, December 23, 2016
Super Mario Run has broken Apple's record for the fastest-downloaded app ...