- Digital Engagement Index
Digital News Daily, Erik Sass - Wednesday, June 14, 2017
Between Monday (6/12) and Tuesday (6/13), Nintendo tracked a 691% increase ...
- Mobile Gamers Prefer Rewarded Video Ads
Digital News Daily, Tobi Elkin - Tuesday, June 13, 2017
A new study by mobile platform Tapjoy finds that mobile gamers wa ...
- iDigitalTimes Rebrands As Player.One, Focuses On Ecommerce
Publishers Daily, Sara Guaglione - Monday, June 12, 2017
Instead of re-naming iDigitalTimes' URL, Player.One lives on its own site, wi ...
- X Box X Out For Christmas, Priced At GBP449
Around the Net In MAD London, Sean Hargrave - Monday, June 12, 2017
Microsoft has announced the XBox X will be available from the 7 ...
- Majority Of ESports Players Are Female
Around the Net In MAD London, Sean Hargrave - Monday, June 12, 2017
A challenge to your preconceptions around eGaming comes from a report ...
- Microsoft Xbox Taps YouTube To Run Halo Wars 2 Advertising Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2017
The Microsoft Xbox game "Halo Wars 2" used a 6-second bumper ...
- Chat Startup Discord Gets Nearly $50M
Around the Net In Digital, Gavin O'Malley - Thursday, June 8, 2017
Discord -- a voice and text chat tool for gamers -- ...
- The Escape Game Partners With Emma For Personalized Email
Email Marketing Daily, Jess Nelson - Thursday, June 1, 2017
The Escape Game, an interactive events company, has partnered with Emma's ema ...
- Take-Two Fights 'Gotcha' Privacy Suit
Daily Online Examiner, Wendy Davis - Tuesday, May 30, 2017
Take-Two Interactive Software is asking an appellate court to refuse to revi ...
- WRCS Holds On To Candy Crush Global Creative Account
Around the Net In MAD London, Sean Hargrave - Thursday, May 25, 2017
We're not sure how the pitch invites were sent out, but "Campaig ...
- Microsoft's Renamed Game Streaming Service, Mixer, Adds New Tricks
MoBlog, Gavin O'Malley - Thursday, May 25, 2017
Along with a new name -- Mixer -- Microsoft is adding so ...
- WWE Launches Marketing Alliance With Rocket League
Marketing Daily, Barry Janoff - Wednesday, May 17, 2017
In addition to its sponsorship role, Rocket League creative will air acro ...
- Brits Offered 2/1 Odds On Trump Impeachment
Around the Net In MAD London, Sean Hargrave - Wednesday, May 17, 2017
Irreverent bookmaker Paddy Power has launched a national press campaign offering od ...
- OMD, MEC Retain Activision Blizzard Media Assignments
MAD, Steve McClellan - Tuesday, May 16, 2017
Gaming giant Activision Blizzard has completed a global media review that beg ...
- Gaming Companies Miss Opportunities With Traditional Models
Marketing Daily, Aaron Baar - Monday, May 8, 2017
In a new report, "Game On," looking at YouTube targeting of gamer ...
- Tapjoy Finds Strong Viewability For Rewarded Videos In Gaming Apps
Real-Time Daily, Tobi Elkin - Thursday, May 4, 2017
Viewability rates for in-app video ads are pretty strong when it com ...
- U.S. Game Sales Top $24B
Around the Net in Mobile, Gavin O'Malley - Monday, April 24, 2017
Over the past year, the U.S. gaming industry has grown “content” sal ...
- Smaller Gaming Apps Are Eating Market Leaders' Lunch
MoBlog, Gavin O'Malley - Wednesday, April 19, 2017
While the market for mobile games appears to be maturing, it's sti ...
- E-Sports Poised For Big Growth
MediaDailyNews, Aaron Baar - Thursday, April 13, 2017
Gamers expect watching and playing video games will overtake watching and playi ...
- Gamers Seek To Revive Class-Action Over Faceprints
Daily Online Examiner, Wendy Davis - Thursday, April 13, 2017
Two video gamers are asking an appellate court to revive their priva ...
- Pewdiepie Crowdsources New Twitch Channel
Around the Net in Video, P.J. Bednarski - Wednesday, April 12, 2017
Felix Kjellberg's Pewdiepie, the biggest thing on YouTube, has crowdsourced a new outl ...
- Super-Size Me: D&G's New Campaign For An Abnormally Large Scratch-Off Game
MAD, Larissa Faw - Friday, April 7, 2017
The game board for The California Lottery is as big as ...
- The Amazon Deal: Maybe NFL Felt A Twitch
Around the Net in Video, P.J. Bednarski - Friday, April 7, 2017
Concurrent's Paul Sweeting notes the $50 million deal Amazon made with t ...
- Twitch Starts Selling Games
Around the Net in Mobile, Gavin O'Malley - Wednesday, April 5, 2017
As promised, Twitch has started selling games through its platform. “Twitch sa ...
- Google Play Games Services Dropping iOS Support
Around the Net in Mobile, Gavin O'Malley - Wednesday, April 5, 2017
Google Play Games Services is dropping support for iOS games. As 9To5Goog ...
- Playing Tetris Could Clear Your Mind
Around the Net in Video, P.J. Bednarski - Wednesday, March 29, 2017
A study says playing Tetris may alter the brain in a w ...
- Searchmetrics Identifies The Most Visible Brands In Paid, Organic Search Across Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2017
The Searchmetrics analysis, which uses metrics to measure paid and organic visibili ...
- How DDB Applied Radio And 80's Computer Technology To A New Ad Campaign
MAD, Larissa Faw - Tuesday, March 21, 2017
DDB Spain has created a campaign around one of the earliest a ...
- Esports Will Be A Billion-Pound Industry By 2020
Around the Net In MAD London, Sean Hargrave - Tuesday, March 21, 2017
Esports will generate more than GBP1bn in global revenue and almost doub ...
- EyeCons App Awards Players With Offline Prizes
Out to Launch, Amy Corr - Wednesday, March 15, 2017
Random App of the week: Hersch Games created EyeCons, a match-two puzz ...