- Cristiano Ronaldo Stars In New Fifa 18 'Tornado' Ad
Around the Net In MAD London, Sean Hargrave - Friday, September 29, 2017
As Fifa 18 is released today, a new tv ad by Ad ...
- UK Ripe For ESports Growth
Around the Net In MAD London, Sean Hargrave - Friday, September 29, 2017
A YouGov poll is showing the UK market is ripe for grow ...
- Paddy Power Breaks Betting Ranks With GBP10 Stake Proposal
Around the Net In MAD London, Sean Hargrave - Thursday, September 28, 2017
Bookmaker Paddy Power, which often courts controversy in an eternal bid ...
- Microsoft Bolsters Senior Leadership Team
Around the Net In Digital, Gavin O'Malley - Tuesday, September 19, 2017
Microsoft is adding its executive vice president of gaming, Phi Spencer, ...
- YouTube Adds Twitch-Like Sponsorships
Around the Net In Digital, Gavin O'Malley - Tuesday, September 19, 2017
Following a model popularized by Twitch, YouTube is now offering gamers t ...
- Betting Companies Face Fines Over Fake News
Around the Net In MAD London, Sean Hargrave - Thursday, September 14, 2017
Four betting companies are facing fines from the Advertising Standards Authority f ...
- Samsung, Microsoft Join Forces For Xbox One X
Marketing Daily, Aaron Baar - Sunday, September 3, 2017
"As respective industry leaders in the consumer technology space, Samsung and Xb ...
- Mixer Adds Game-Streaming App
Around the Net In Digital, Gavin O'Malley - Friday, September 1, 2017
Mixer -- Microsoft’s game streaming service -- is rolling out a n ...
- 888 Gets Record Fine For Not Protecting Customers
Around the Net In MAD London, Sean Hargrave - Thursday, August 31, 2017
Online gambling company 888.com has been fined a record GBP7.8m for ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Thursday, August 31, 2017
On Thursday (8/24), Nintendo uploaded a YouTube video promoting the Splatoon ...
- Hulu Live TV Comes To Xbox 360
Around The Net In Television, Gavin O'Malley - Wednesday, August 23, 2017
Adding a new service to an old platform, Xbox 360 users c ...
- NEW! Ogilvy, Gentleman Scholar Create New Film For Lenovo Legion Brand
Out to Launch, Steve McClellan - Wednesday, August 23, 2017
A new animated film trailer for Lenovo's Legion brand of laptop compute ...
- Formula One Launches First ESports Competition
Around the Net In MAD London, Sean Hargrave - Tuesday, August 22, 2017
Formula One will launch its first official eSports season, "The Drum" reveal ...
- Discord Adding Video Chat, Screen Sharing
Around the Net In Digital, Gavin O'Malley - Friday, August 11, 2017
Discord is rolling out video chat and screen sharing. The favorite tex ...
- Xbox Live Adds Spotify
Around the Net In Digital, Gavin O'Malley - Tuesday, August 8, 2017
Along with a redesign, Xbox Live is adding Spotify to the mi ...
- What Marketers Can Learn From Tinder
Digital News Daily, Joe Hyland - Wednesday, August 9, 2017
B2B marketers can start by taking some cues from the dating wor ...
- Advertising Drives Majority Of App Publisher Revenue
Digital News Daily, Gavin O'Malley - Monday, July 31, 2017
Outside of advertising, publishers are far more likely to make money throu ...
- Is Video Advertising Saviour Or Slayer To App Development?
London Blog, Sean Hargrave - Tuesday, August 1, 2017
Video revenue is rivalling in-app purchases for funding app development. Is ...
- IPG's UM Adds Gaming Giant Ubisoft To Its Roster
Mediapsssst, Richard Whitman - Tuesday, July 25, 2017
It's a U.S. media assignment that will be led from the shop ...
- Skrill, Online Payment Service For Gamblers, Moves Into Email
Around the Net in Email, Ray Schultz - Friday, July 21, 2017
Skrill, an online payment service for gamblers, is now selling via em ...
- FanDuel, DraftKings Call Off Merger
Around the Net In Digital, Wendy Davis - Thursday, July 13, 2017
Faced with opposition from regulators, daily fantasy sports companies FanDuel and DraftKin ...
- Less Than Half Of Consumers Satisfied With Email-Based Customer Service
Email Marketing Daily, Jess Nelson - Thursday, July 13, 2017
Eight out of ten shoppers are willing to switch brands after ...
- Mike Ashley Takes A 26% Stake In GAME
Around the Net In MAD London, Sean Hargrave - Thursday, July 13, 2017
Controversial Sports Direct owner, Mike Ashley, has taken a 26% stake ...
- If Experience And Image Trump All, Why Is GAME Being Rescued By Sports Direct?
London Blog, Sean Hargrave - Thursday, July 13, 2017
All marketers are said to be in the experience business now a ...
- BIZ DEV: Droga5 Wins Tencent Gaming Account
Accounts on the Move, Steve McClellan - Tuesday, July 11, 2017
Chinese tech giant Tencent has selected Droga5 to work on strategy a ...
- Clarification: AGA Doesn't Advocate For Sports Sites
TV Watch, Wayne Friedman - Saturday, July 1, 2017
In the "TV Watch" commentary, "Sports Fantasy Sites Push Lawmakers To Resto ...
- Sports Fantasy Sites Push Lawmakers To Restore Legal Status
TV Watch, Wayne Friedman - Friday, June 30, 2017
Ready for the return of DraftKings and FanDuel on TV? There ...
- Boost Uses 'Thunder Pony' Power To Defeat 'Evil Mobile Mega Corps'
Marketing Daily, Aaron Baar - Thursday, June 29, 2017
The game is available on laptops and mobile devices throughout the count ...
- FA Cuts Sponsorship Ties With Betting Companies
Around the Net In MAD London, Sean Hargrave - Friday, June 23, 2017
The FA has severed all sponsorship ties with gambling companies, following ...
- FTC Seeks To Block DraftKings-FanDuel Merger
Digital News Daily, Wendy Davis - Monday, June 19, 2017
The Federal Trade Commission will seek to block fantasy sports sites DraftKin ...