- NativeX Unveils Native Ad Exchange For Mobile Games
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
The legitimacy of a marriage between native and programmatic has been ...
- It's Hard To Tell A Bad Idea Whose Time Has Come
VidBlog, P.J. Bednarski - Thursday, May 29, 2014
During the first dot-com bubble, almost every ridiculous idea could find fundi ...
- Game Play On Mobile Devices Enjoys Upswing
Mobile Marketing Daily, Mark Walsh - Tuesday, May 27, 2014
The huge popularity of games like Candy Crush and Angry Birds h ...
- Artificial Intel - Oops
Real MAD, Stan Mack - Tuesday, May 27, 2014
...
- Of Course, Google Wants Twitch: It Has Big Share Of Live Stream Market
Around the Net in Video, P.J. Bednarski - Friday, May 23, 2014
According to Qwilt, Twitch has a 44% share of America’s live-streaming mark ...
- Game Group Gives European Ad Account To 101
Around the Net In MAD London, Sean Hargrave - Wednesday, May 21, 2014
Video games retailer Game Group has given its European advertising brief ...
- Google's YouTube Could Easily Step Into Live-Stream Gaming Events
SearchBlog, Laurie Sullivan - Wednesday, May 21, 2014
Google doesn't need to acquire Twitch if it wants to allow YouTu ...
- With Time On Our Hands, We Spend Most Of It At Social Sites, A Little Less Watching Video. And Then There's Porn
VidBlog, P.J. Bednarski - Wednesday, May 21, 2014
A new survey points out that while the amount of time spe ...
- YouTube To Buy Video Games Streamer Twitch For $1bn
Around the Net In MAD London, Sean Hargrave - Monday, May 19, 2014
YouTube is widely reported to be on the verge of buying vid ...
- YouTube Aiming To Buy Twitch, Report Says
Around the Net in Video, P.J. Bednarski - Monday, May 19, 2014
YouTube has a deal to buy Twitch, a fast-growing videogame-streaming company, f ...
- Gamification: Who You Playing, Player?
MoBlog, Steve Smith - Monday, May 19, 2014
The effectiveness of gamification in advertising demonstrates how mobile media and tou ...
- Xbox Blog Says All Users--Not Just Gold--Can Access Other Apps, Starting In June
Around the Net in Video, P.J. Bednarski - Wednesday, May 14, 2014
On Microsoft's Xbox Wire blog, it says that "Coming in June, anyo ...
- Do Good Gamers Make Good Libertarians?
Around the Net in Video, P.J. Bednarski - Monday, May 12, 2014
New ...
- Bleacher Report's Winning "Gamification" Strategy
Around the Net In Media, Gavin O'Malley - Friday, May 2, 2014
Trying to explain Bleacher Report’s success, theMediaBriefing.com points to the site’s u ...
- Is It Better To Have One Or Many Mobile Games?
Marketing Daily, Aaron Baar - Wednesday, April 30, 2014
To have one, or to have many; that is the question wh ...
- Mondelez Launches Soccer Push, Real-Time Video Studio
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Having announced multi-brand sponsorships with major North American soccer teams, organizations a ...
- Easy App Access Tops OTT Device Shopper Lists
Marketing Daily, Aaron Baar - Monday, April 28, 2014
According to new research from NPD Connected Intelligence, three-quarters of connected ...
- "Angry Birds" Maker Rovio Sees Slowdown In 2013, Rolls Out Wider Ad Options
Mobile Marketing Daily, Mark Walsh - Monday, April 28, 2014
Rovio Entertainment, the Finnish company behind the "Angry Birds" mobile game franchis ...
- Electronic Gaming Becoming Equal-Op Entertainment
Marketing Daily, Aaron Baar - Friday, April 25, 2014
Women age 18 or older represent a larger portion of the vid ...
- CP+B Scores NBA 2K Account
MAD, Larissa Faw - Thursday, April 24, 2014
Crispin Porter + Bogusky (CP+B) shoots and scores a championship franchise. T ...
- Microsoft and Xbox Get Ready For NewFronts: Make No Small Plans
VidBlog, P.J. Bednarski - Friday, April 25, 2014
Microsoft presents at the NewFronts beginning Monday -- and Scott Ferris, Microso ...
- Google, Apple Locking Game Makers Into Exclusive Deals
Around the Net in Mobile, Gavin O'Malley - Monday, April 21, 2014
Google and Apple are happy to promote popular mobile games, just ...
- These Games Are All Business
Around the Net In OMD Europe, Tanya Gazdik - Monday, April 21, 2014
Gamification is actually not about playing games. Games are about entertainment. Gamificati ...
- M&A Marketing Deals Reach For The Sky
SearchBlog, Laurie Sullivan - Thursday, April 17, 2014
Don't be surprised if your favorite small or midsize company gets swallow ...
- Microsoft Debuts Sci-Fi Drama On Xbox
Around the Net in Mobile, Gavin O'Malley - Monday, April 7, 2014
Microsoft is taking a cue from Netflix. It's debuting a new sci- ...
- Google Strengthens Ad Targeting Through Back Door Into Living Rooms, Android TV
SearchBlog, Laurie Sullivan - Monday, April 7, 2014
Google already has several back doors into the consumer's living room throu ...
- Rovio Resists IPO While Building Ad Biz
MoBlog, Mark Walsh - Friday, April 4, 2014
Eye-popping revenue growth and profitability were not enough to save King Digit ...
- Amazon Strikes Its Match With Fire TV
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 3, 2014
Looking at the email Amazon users received yesterday announcing the new Fi ...
- Microsoft Sees Spencer As Xbox Savior
Around the Net In Media, Gavin O'Malley - Monday, March 31, 2014
Microsoft has tapped Phil Spencer, head of the company’s game studios, ...
- Learning Empathy
Mobile Marketing Daily, Steve Curran - Friday, March 28, 2014
When generations grow up socializing digitally, does their ability to learn empat ...