- The COVID-19 Wallet: Consumers Are Spending Again, But They Want Discounts
Email Insider, Ray Schultz - Wednesday, September 2, 2020
Many people have saved their government stimulus payments, but are open ...
- Media Kitchen CEO Barry Lowenthal Talks TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 28, 2020
The Media Kitchen CEO discussed the pending sale of TikTok's U.S. asse ...
- TikTok Creators Try To Influence Gen Z Voters
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Why do enterprise companies like Oracle and Microsoft want to buy t ...
- Urban Youth: The Ones To Watch Post-Pandemic
Marketing Insider, Kathy Sheehan - Tuesday, August 18, 2020
City dwellers will be the first to reengage and lead the count ...
- Travel Returns, But Not How Marketers Might Expect
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 10, 2020
Tourism has seen an estimated loss of $1.2 trillion in just fo ...
- 'Cosmopolitan,' Klarna Partner For Virtual 'Hauliday' Shopping Event
Publishers Daily, Melynda Fuller - Monday, July 20, 2020
The event takes place Aug. 8-9 and is targeted to the millenni ...
- How Brands Can Maintain Relevance As Students Redefine Higher Learning
Marketing Insider, Kathy Sheehan - Friday, July 10, 2020
For marketers, college students have traditionally been a captive audience. What happe ...
- Reaching Gen Z With Email Marketing
Around the Net in Email, Ray Schultz - Thursday, July 9, 2020
Don’t believe pronouncements saying that Gen Z has a short attention sp ...
- Millennials, Gen Z: What They Really Think About Today's News
Marketing Insider, Paul Neto - Tuesday, July 7, 2020
Social media has long been blamed for falsely spreading "fake news," b ...
- Pandemic Permanently Alters Gen Z
Marketing Insider, Aaron Paquette - Thursday, July 2, 2020
For many adults, quarantine is "life on pause." For Gen Z, howeve ...
- Out Of The Inbox: How Gen Z Feels About Privacy
Email Insider, Ray Schultz - Thursday, June 18, 2020
Members of the Gen-Z cohort are privacy-conscious. They now have access ...
- Gen Z Leads Fight For Social Change
Marketing Insider, Aaron Paquette - Thursday, June 11, 2020
What can brands learn from young activists who have organized to promo ...
- Hyundai Venue Appeals To Gen Z, Gen Y
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2020
Currently more than half of Venue customers are among Generations X, ...
- What's Important To Gen Z Now?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2020
Rebellious yet positive, Gen Z will change society with their influence a ...
- Study: Gen Z Plans To Change The World
MAD, Larissa Faw - Friday, May 29, 2020
Gen Z is committed, more than any other generation, to making ...
- 'Cosmopolitan' Study Reveals Millennial, Gen-Z Quarantine Trends
Publishers Daily, Melynda Fuller - Friday, May 29, 2020
The report found that 95% of the magazine's audience is social distancin ...
- It's Time To Move Beyond The COVID-19 'We're With You' Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Ninety percent of respondents to a survey released today said they sti ...
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider Podcast, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases we ...
- Pandemic Permanently Alters Gen Z
Marketing Insider, Aaron Paquette - Thursday, May 14, 2020
For many adults, quarantine is "life on pause." For Gen Z, howeve ...
- Workers Can't Define Ransomware And Are Ignoring Security Best Practices: Study
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
Boomers are more likely than younger people to know what phishing a ...
- Awesomeness Greenlights 2 Remote YouTube Series
Digital News Daily, Gavin O'Malley - Monday, May 4, 2020
Both "The Click" and "Date Drop" deal with teen life during ...
- How Long Will It Take Consumers To Again Eat In Restaurants?
Performance Marketing Insider, Laurie Sullivan - Monday, May 4, 2020
While the bond between people and food will never change, people's relationsh ...
- Finding The Sweet Spot In Aging In The Era Of COVID-19
Email Insider, Ray Schultz - Friday, April 24, 2020
McClennan Group's co-founder talks about what brands are doing wrong when marketi ...
- Don't Blame Us: Millennials, Gen Z Say They're 'Doing Everything They Can' To Prevent Spreading COVID-19
MAD, Larissa Faw - Monday, April 20, 2020
That's according to a new global study by Vice Media Group th ...
- Pandemic Profoundly Affecting Gen Z, Millennials
Marketing Insider, Kathy Sheehan - Friday, April 17, 2020
The disruption to the ordinary cadence of life has many in the ...
- Young People Are Hardest Hit Economically By COVID-19
Around the Net In MAD London, Sean Hargrave - Monday, April 6, 2020
Research shows that because young people are more likely to work ...
- Are Gen Z Activists MIA?
Marketing Daily, Sarah Mahoney - Monday, March 30, 2020
Despite brands' belief in Gen Z activism, youth turnout was low ...
- Data Reveals Behavioral Impact Of Brand-Consumer Relationships During COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 18, 2020
Companies have begun pulling data to help marketers understand the global impa ...
- Gen Z's Favorite Social-Media Platform? None Of The Above
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2020
Gen Z-ers are most at home in the private and creative wor ...
- Cole Haan, Giant Spoon Produce Travel Podcast With T Brand Studio
Publishers Daily, Sara Guaglione - Monday, March 2, 2020
The six-episode custom podcast will focus on what it takes to wo ...