- Summer Trends: Younger Drinkers Reach For Hard Seltzers, RTD Cocktails
Marketing Daily - Top of the News, Les Luchter - Tuesday, June 22, 2021
Want to reach younger legal-age drinkers with a hard seltzer or ready-to-dri ...
- Pandemic Intensifies Gen Z Passion For The Planet
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 17, 2021
"Typically, when we'd experience economic strife, sustainability concern would take a ba ...
- Gen Z - Why This Mobile-First Generation Is Different
Performance Marketing Insider, Laurie Sullivan - Thursday, June 17, 2021
Among mobile consumers ages 18-24, 68% shop on mobile up to fo ...
- Don't Fear Negative Reviews
Performance Marketing Insider, Laurie Sullivan - Monday, June 14, 2021
Negative reviews are an important tool for shoppers because they demonstrate ...
- Study: TikTok Ranks High For Driving Female Gen Z Purchases
Marketing Daily, Steve Ellwanger - Wednesday, May 26, 2021
Gen Z is also "keenly aware of product packaging and the messag ...
- In Email We Trust: Gen Z, Millennials Are Primed For Relevant Newsletters
Email Insider, Ray Schultz - Tuesday, May 25, 2021
Readers in the younger age groups will subscribe to newsletters if th ...
- Gen Z May Be Challenge For Video Streaming Services
Marketing Insider, James Flynn - Thursday, May 20, 2021
An affinity for video games will likely stay with Gen Z consume ...
- Privacy Nerves: Most Consumers Won't Share Anything About Themselves
Email Insider, Ray Schultz - Thursday, May 13, 2021
Outside of email addresses, half of consumers will share little information. A ...
- How Brands Can Honor Grads
Marketing Insider, Aaron Paquette - Thursday, May 13, 2021
For example, sponsor makegood trips: Those with a Class of 2020 diplo ...
- Majoring In Shopping: What College Students Want From Online Brands
Email Insider, Ray Schultz - Tuesday, May 4, 2021
Free shipping and other perks resonate most with students. And you ha ...
- Young Shoppers See Email As Top Customer Service Channel: Study
Email Marketing Daily, Ray Schultz - Monday, May 3, 2021
Consumers ages 65+ do not cite email as one of their top-t ...
- SMB Youth Quake: Gen Zers And Millennials Are Taking Over
Email Insider, Ray Schultz - Friday, April 30, 2021
Running an SMB has become a young person's game. And those youthf ...
- Emailers, Beware: Gen Z Is Far From Loyal To Brands
Email Marketing Daily, Ray Schultz - Thursday, April 15, 2021
Over half of Gen Z shoppers are less loyal to brands n ...
- Gen Z Desires Big-City Life And Jobs That Make A Difference, Study Finds
Email Marketing Daily, Ray Schultz - Friday, April 9, 2021
People also feel they are being blocked from achieving wealth, according ...
- Consumers Reboot, From Brands To Relationships, Data Shows
Performance Marketing Insider, Laurie Sullivan - Monday, March 29, 2021
A Harte Hanks study shows positive attitudes driven by the COVID-19 vacci ...
- Gen Z Hit Hardest By Digital Fraud One Year After COVID-19, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Fraudsters were more likely to go after Gen Z, at 44%, a ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
One year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad Summit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
At Pinterest's first partner and advertiser summit this week, the company ma ...
- When Talking About Gen Z, You Must Talk Culture
MAD, Nancy Tellet - Thursday, February 18, 2021
Gen Zers under the age of 17 form America's first multicultural majori ...
- 'Seventeen' Selects 15 Gen Zs For Voices Of The Year List
Publishers Daily, Sara Guaglione - Tuesday, December 1, 2020
Fifteen people under the age of 25 cited for working to impro ...
- Don't Bother Trying To Sell Boomers On Black Friday: Study
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
Boomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- Pandemic Prompts Pivot To Pickup Trucks
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 29, 2020
CarGurus found that 26% of those who bought a pickup truck duri ...
- Pandemic Teens Love TikTok, Nike, Jordan; #BLM Rises
Marketing Daily, Sarah Mahoney - Wednesday, October 7, 2020
And shopping for used clothing at thrift stores, which ranked 44th la ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
Marketers have spent the last several months recalibrating their strategies to f ...
- Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To Holidays
Email Insider, Ray Schultz - Wednesday, October 7, 2020
Two-thirds of consumers plan to do all their holiday shopping online, b ...
- Bring On Halloween, Although Search Data Shows A Rocky Road
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Many search marketers have geared up organic and paid-search campaigns. Data fr ...
- Millennial Scrooges: They're Planning To Buy Gifts For Themselves
Email Insider, Ray Schultz - Friday, September 25, 2020
Still, many younger people plan to focus on the meaning of t ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic Continues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
While discounts, free samples, and offers remain the main drivers of loyal ...
- Consumers Expect To Shop More Online After COVID-19: Study
Email Marketing Daily, Ray Schultz - Wednesday, September 23, 2020
Three-fourths of consumers in several countries say they have lost jobs ...
- TikTok Breeds Ad Scams, Pyramid Schemes, Fraudulent Celebrity Endorsements, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
TikTok's #ForYou page has become a haven for scammers selling fake mobi ...