- Just In Time For Christmas: Celebrities Acting Like Real People
TVBlog, Adam Buckman - Monday, December 9, 2019
In a three-night stunt, Ellen DeGeneres and other celebrities intend to surpri ...
- Study Finds Cash, Not 'Experiences,' Most Desired Holiday Gift -- Especially Among Gen Zers
Research Intelligencer, Joe Mandese - Thursday, December 5, 2019
A study using innovative "chat-based" research methodology finds that nearly three ...
- Is John Lewis Losing Its Christmas Magic?
London Blog, Sean Hargrave - Tuesday, November 19, 2019
Its last three Christmas campaigns have been its least emotionally engaging, resear ...
- Very Campaign Is More Engaging Than John Lewis
Around the Net In MAD London, Sean Hargrave - Monday, November 18, 2019
"Campaign" reveals the John Lewis and Waitrose "Excitable Edgar" campaign has be ...
- Bumper Christmas Will See Ad Spend Rise 4.7%
Around the Net In MAD London, Sean Hargrave - Monday, November 4, 2019
Mediatel is reporting that AA/Warc figures suggest it will be a bump ...
- Emotion Is Key To Winning Christmas, Not Elton John
London Blog, Sean Hargrave - Friday, November 1, 2019
The stats show that emotional engagement is the key to a t ...
- Consumers' Holiday Focus Shifts To Experience, Entertaining
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2019
Deloitte reports consumers expect to spend $1,496 per household this year, wi ...
- Holiday Report Forecasts 5% Boost In Gift Spending, Optimism On The Economy
Research Intelligencer, Joe Mandese - Monday, September 23, 2019
Americans plan to spend $862 on gifts for others this holiday seaso ...
- Marketers Stuck On Mother's Day Traditions As Consumers Search For Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
Reports suggest consumers are looking to create the ultimate experience for Mother ...
- Google Disables iPhone Version Of Data-Collecting App
Digital News Daily, Wendy Davis - Wednesday, January 30, 2019
Confronted with an apparent violation of Apple policies, Google said Wednesday ...
- Was A Product Focus The Right Strategy This Christmas?
Around the Net In MAD London, Sean Hargrave - Monday, January 14, 2019
"Marketing Week" is discussing whether advertisers got Christmas wrong last month. T ...
- H&M Adds Google Assistant Voice Payments
AI & IoT Daily, Chuck Martin - Monday, December 24, 2018
The H&M Home Gift Guide is available on Google Home smart speake ...
- John Lewis Pushes Products In New Spots
Around the Net In MAD London, Sean Hargrave - Monday, December 3, 2018
John Lewis & Partners is supplementing its big storytelling Christmas ad featuri ...
- Ever Re-Gifted A Company Holiday Gift? You're Not Alone
Mediapsssst, Richard Whitman - Monday, December 3, 2018
A recent survey found that 40% of employees have re-gifted or ev ...
- 'Digital Trends' Partners With HouseSpecial For 'Tiniest' Holiday Gift Guide
Publishers Daily, Melynda Fuller - Friday, November 30, 2018
The guide features stories told in handmade miniature detail, embedded with gi ...
- Black Friday Spending Up, But Still Did Not Meet Expectations
Around the Net In MAD London, Sean Hargrave - Thursday, November 29, 2018
IMRG figures show Black Friday spending online was up around 7% ...
- Holiday Email Gift Card Scheme Threatens Companies: Barracuda
Email Marketing Daily, Ray Schultz - Thursday, November 29, 2018
Attackers impersonate CEOs and use other tricks to get information from unsuspecti ...
- Storytelling Makes Sir Elton And 'Rang-Tan' Christmas Winners
London Blog, Sean Hargrave - Tuesday, November 20, 2018
Slick, festive stories, and a tour to sell out mean that S ...
- John Lewis Elton John Ad Pre-Launched By Staff Sharing On Social
Around the Net In MAD London, Sean Hargrave - Thursday, November 15, 2018
The John Lewis ad has landed -- and "Marketing Week" reveals th ...
- Advertisers Drop TV For Online Media
Around the Net In MAD London, Sean Hargrave - Wednesday, November 14, 2018
Advertising are "dumping" tv for online spots, according to "The Guardian." ...
- Nearly Half Of Brits Will Shop With Amazon On Black Friday
Around the Net In MAD London, Sean Hargrave - Tuesday, November 13, 2018
Almost half of the UK population, 48%, will buy from Amazon duri ...
- Digital Marketing Is The Grinch Stealing TV's Christmas
London Blog, Sean Hargrave - Thursday, November 8, 2018
Overall ad spending is up and online is thriving, yet ITV ...
- Bumper Black Friday Predicted This Year
Around the Net In MAD London, Sean Hargrave - Friday, October 19, 2018
Wunderman-owned e-commerce agency, Salomon, is predicting a bumper Black Friday this yea ...
- Holiday Shopping Means More Online Searches
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 26, 2018
Some 87% of consumers will also search for personal deals when shoppi ...
- 1-800-Flowers' Text, Click Share Numbers Blossom
Digital News Daily, Gavin O'Malley - Monday, February 19, 2018
At least in terms of text ads, 1-800-Flowers outperformed the competition ...
- Experiences High On Consumers' Gift Lists
Marketing Daily, Aaron Baar - Monday, December 4, 2017
Nearly 40% of U.S. consumer plans to purchase experiential gifts (things li ...
- Fosina Declares Nov. 26 'Subscription Box Sunday'
Email Marketing Daily, Ray Schultz - Tuesday, November 21, 2017
Subscription box marketing -- the selling of surprise monthly gifts -- ...
- 40% Of Festive Spending Will Take Place On Black Friday
Around the Net In MAD London, Sean Hargrave - Monday, November 20, 2017
Black Friday will account for 40% of Christmas shopping, with a litt ...
- John Lewis Unveils Moz The Monster
Around the Net In MAD London, Sean Hargrave - Friday, November 10, 2017
The John Lewis Christmas ad has been unveiled. It features a you ...
- John Lewis Unleashes Another Monster Hit
London Blog, Sean Hargrave - Friday, November 10, 2017
The retailer's grasp of storytelling and emotion hits us every year. ...