- John Lewis Unleashes Another Monster Hit
London Blog, Sean Hargrave - Friday, November 10, 2017
The retailer's grasp of storytelling and emotion hits us every year. ...
- M&S Saves Christmas With Paddington Bear
Around the Net In MAD London, Sean Hargrave - Tuesday, November 7, 2017
Marks & Spencer is tapping into the release of the new Paddingt ...
- Context, Relevance, Emotion Key To Mother's Day Email Marketing
Email Marketing Daily, Jess Nelson - Thursday, May 11, 2017
Mother's Day spending is predicted to reach a record-high 23.6 billion ...
- Cupid, Wearing Snow Boots, Sprinkling A Little Less Love
Marketing Daily, Sarah Mahoney - Monday, February 13, 2017
The biggest gift category -- jewelry -- accounts for $4.3 billion a ...
- Black Friday Isn't The Appetiser -- It's The Cannibal That Eats Christmas
London Blog, Sean Hargrave - Friday, January 20, 2017
The debate over whether Black Friday and Cyber Monday get people ...
- John Lewis Concedes Its Christmas Ads Are No Longer 'Groundbreaking'
Around the Net In MAD London, Sean Hargrave - Friday, January 13, 2017
Despite being "thrilled" with the performance of its Buster the Boxer Christm ...
- Biggest December Retail Gains Were Online, Not The High Street
Around the Net In MAD London, Sean Hargrave - Monday, January 9, 2017
The latest figures from Visa show that consumer spending rose by 2. ...
- Tesco Reunites Families For Christmas As A Surprise Gift
Around the Net In MAD London, Sean Hargrave - Friday, December 23, 2016
In a series of four videos posted on its YouTube channel, Tes ...
- Holiday Gifting: 63% Give Smartwatch to Themselves
Connected Thinking, Chuck Martin - Thursday, December 22, 2016
There's plenty of shopping for personal smart devices this holiday season b ...
- Retailers Are Reporting A Bumper December
Around the Net In MAD London, Sean Hargrave - Wednesday, December 21, 2016
Retailers have reported the sharpest rise in retail sales volumes since Septemb ...
- Mentioning Christmas In Subject Lines Boosts Open Rates
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, December 14, 2016
Want to boost the open rates of your holiday-themed emails? Then y ...
- Lidl Christmas TV Ad Named As Most Likely To Drive Sales
Around the Net In MAD London, Sean Hargrave - Thursday, December 8, 2016
Lidl's Christmas campaign has topped a list of Christmas ads most like ...
- Sainsbury's Is YouTube's Most-Watched Christmas Ad
Around the Net In MAD London, Sean Hargrave - Wednesday, December 7, 2016
Google searches for UK Christmas ads increased 40% year-on-year in November, wi ...
- PayPal Partners With Celebrity Designer
Marketing Daily, Tanya Gazdik - Wednesday, December 7, 2016
PayPal hired Jonathan Adler to create digital holiday cards for gift givi ...
- EConsultancy Names ASOS As Running The Best UK Black Friday Email Campaign
Around The Net In EU Email Marketing, Sean Hargrave - Friday, December 2, 2016
Your email inbox was no doubt flooded with Black Friday offers la ...
- Buster The Boxer Is Most Shared Ad Of 2016
Around the Net In MAD London, Sean Hargrave - Friday, December 2, 2016
According to video ad-tech company Unruly's viral chart for 2016, the two-minu ...
- A Blip In The World Of Wearables
Connected Thinking, Chuck Martin - Thursday, December 1, 2016
There may be trouble in wearables land. Based on a number ...
- Email Smashes Social Again To Drive One In Five Cyber Monday Sales
EuroMail, Sean Hargrave - Friday, December 2, 2016
As if humiliating social on Black Friday wasn't enough, email is t ...
- Social Takes A Battering As Email Drives 18x More Black Friday Sales
EuroMail, Sean Hargrave - Wednesday, November 30, 2016
The trendy channel, loved by "ninjas" and "gurus," took a pounding ov ...
- Black Friday Fails To Deliver On The Hype
Around the Net In MAD London, Sean Hargrave - Monday, November 28, 2016
Black Friday appears to have been the shopping bonanza that wasn't, wi ...
- Black Friday Delivers Only Single-Digit Growth
Around the Net In MAD London, Sean Hargrave - Monday, November 28, 2016
Black Friday failed to deliver a double-digit surge in online sales growt ...
- Why Black Friday Is Central To Marketers' Christmas Plans
Around the Net In MAD London, Sean Hargrave - Friday, November 25, 2016
This Black Friday is expected to be the biggest yet, with Briti ...
- Fake Deals, Cannibalised Sales -- What Does Anyone Get From Black Friday?
London Blog, Sean Hargrave - Friday, November 25, 2016
Want a deal on a console that's going to be replaced ...
- #BusterTheDog Is Number One For All The Right, And Wrong, Reasons
London Blog, Sean Hargrave - Thursday, November 17, 2016
John Lewis's bouncing #BusterTheBoxer has already walked Christmas for shares and engagemen ...
- Amazon's Festive Campaign Stars A Vicar And Imam
Around the Net In MAD London, Sean Hargrave - Wednesday, November 16, 2016
Joint London's creative shows two old friends, an imam and a vica ...
- M&S Taps Customer Emotion This Christmas
Around the Net In MAD London, Sean Hargrave - Monday, November 14, 2016
Marks & Spencer will rebuild its emotional connection with consumers with ...
- ITV Forecasts A 7% Drop In Ad Sales This Christmas
Around the Net In MAD London, Sean Hargrave - Friday, November 11, 2016
It's going to be a cold, cold Christmas at ITV. The broadcast ...
- Debenhams Drops 'Found It' Celebrity-Laden Campaign For Christmas 2016
Around the Net In MAD London, Sean Hargrave - Thursday, November 10, 2016
The multimillion campaign from J Walter Thompson London stars Jennifer Saunders, Ew ...
- John Lewis' Buster The Dog Ad Revealed
Around the Net In MAD London, Sean Hargrave - Thursday, November 10, 2016
John Lewis' GBP7m campaign for Christmas 2016 has dropped, and it sta ...
- Did John Lewis Just 'Borrow' Christmas? From Burberry 2015?
London Blog, Sean Hargrave - Thursday, November 10, 2016
Anyone remember neuroscientists agreeing that Burberry's trampoline ad won Christmas 2015? May ...