- Time To Get Started On Black Friday Emails
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, November 9, 2016
Now is the time to confirm your promotions and start building yo ...
- Biggest Christmas Ad Spend Ever Will Hit GBP5.6bn
Around the Net In MAD London, Sean Hargrave - Thursday, November 3, 2016
UK advertisers are set to spend a record GBP5.6bn in the run- ...
- Mobile Driving Up Christmas Purchases, One In Five Will Be Digital This Year
Around the Net In MAD London, Sean Hargrave - Tuesday, November 1, 2016
During the core holiday shopping period of November and December 2016, ...
- Burberry Releases Cinematic Trailer In Bid To Win Christmas
Around the Net In MAD London, Sean Hargrave - Tuesday, November 1, 2016
Burberry has enlisted Hollywood stars including Sienna Miller and Domhnall Gleeson f ...
- Increase Send Rates Over Christmas, But Keep Quality High
Around The Net In EU Email Marketing, Sean Hargrave - Monday, October 31, 2016
The majority of retailers will increase their send volume during the holida ...
- House Of Fraser Uses Fugees Cover In Reaction To Christmas 'Weepies'
Around the Net In MAD London, Sean Hargrave - Monday, October 31, 2016
House of Fraser is continuing its crusade against the emotionally pumped Christm ...
- Consumer Confidence Is Down, But We're Still Going To 'Splash Out' For Christmas
Around the Net In MAD London, Sean Hargrave - Friday, October 28, 2016
Although concerns over the economy persist, British consumers are still planning ...
- Festive Marketing Needs To Start Sooner, Facebook Warns
Around the Net In MAD London, Sean Hargrave - Tuesday, October 18, 2016
Almost half of Facebook users complete their Christmas shopping in November, accordi ...
- 'Buzzfeed' Unveils Gift Guide Newsletters
Publishers Daily, Sara Guaglione - Tuesday, July 26, 2016
'Buzzfeed' is using its popular newsletter service to dip into ecommerce. T ...
- Mobile Marketers: Target Established Couples On Valentine's Day, Not Dating Apps
Mobile Marketing Daily, Ben Frederick - Friday, February 12, 2016
In 2015, the average amount spent on Valentine's Day was $140 p ...
- More Holiday Returns Than Expected
SearchBlog, Laurie Sullivan - Thursday, January 7, 2016
Nearly one-quarter of consumers will return or exchange at least one ...
- Mog The Cat Wins Best-Liked Christmas Ad In Marketing Magazine's Poll
Around the Net In MAD London, Sean Hargrave - Monday, December 21, 2015
In Marketing's poll of the best-liked Christmas retail commercials, Mog has co ...
- Survey Says 7 In 8 Shoppers Unmoved By Emotional Christmas Ads
Around the Net In MAD London, Sean Hargrave - Thursday, December 17, 2015
Marketers are being given something to chew over this Christmas alongside the ...
- Harvey Nichols Names Top Festive Ad By Facial Expression Tracker Company
Around the Net In MAD London, Sean Hargrave - Tuesday, December 15, 2015
The battle of the Christmas ads is as fierce as ever, a ...
- Keep It Real -- Science's Lesson For Campaign Success
London Blog, Sean Hargrave - Tuesday, December 15, 2015
The latest analysis of this year's Christmas ads offers simple advice. Ma ...
- Gifts Without A Price Tag
Research Brief, Jack Loechner - Monday, December 14, 2015
Results of a survey around the gifts people value most and t ...
- 88% Of Consumers Will Redeem Their Gift Card Within Three Months
SearchBlog, Laurie Sullivan - Monday, December 14, 2015
Few retailers other than Amazon, Macy's and Target promote holiday gifts car ...
- Better To Give Than To Receive?
Research Brief, Jack Loechner - Tuesday, December 1, 2015
According to CEB TowerGroup research, holiday gift cards were predicted to surpa ...
- Stores Gear Up For Massive Sales On Cyber Monday
Around the Net In MAD London, Sean Hargrave - Monday, November 30, 2015
UK retailers are set to enjoy a share of the GBP3bn expect ...
- Aldi Man On The Moon Spoof Was Spontaneous, Supermarket Claims
Around the Net In MAD London, Sean Hargrave - Monday, November 30, 2015
Aldi has revealed that its John Lewis Christmas ad spoof was off-the-cuf ...
- British Consumers' Confidence Returns For Gifting Season
Around the Net In MAD London, Sean Hargrave - Friday, November 27, 2015
Following a nosedive last month, British consumers' major purchase intent showed sig ...
- Sainsbury's Extends Campaign To Get Kids Reading
Around the Net In MAD London, Sean Hargrave - Thursday, November 19, 2015
Sainsbury's has extended its Christmas ad with a user-generated digital marketing campai ...
- Channel Mum Users Rate Aldi Ad Ahead Of John Lewis
Around the Net In MAD London, Sean Hargrave - Tuesday, November 17, 2015
Aldi's "Favourite Things" ad has been voted the most effective seasonal campai ...
- Sainsbury's Mog The Cat Less Of A Social Hit Than #ManOnTheMoon
Around the Net In MAD London, Sean Hargrave - Tuesday, November 17, 2015
The supermarket's three-and-a-half minute film, which launched on TV and online ...
- Commute And Lunchtime Mobile Shoppers To Fuel Christmas Spend
Around the Net In MAD London, Sean Hargrave - Wednesday, November 11, 2015
UK shoppers are planning to use their morning commute and office lun ...
- Poundland Tackles The 'Snob Factor' With First Christmas TV Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, November 11, 2015
Despite upping its print ads over recent years, Poundland has historically reject ...
- Harvey Nichols Launches #GiftFace Christmas TV Spot
Around the Net In MAD London, Sean Hargrave - Wednesday, November 11, 2015
Created by Adam & Eve/DDB, the 60-second spot features a young wom ...
- Very.co.uk Launches GBP5m 'Intuitive Gifting' Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, November 10, 2015
Online department store Very.co.uk has mixed live action and CGI animation f ...
- Man On The Moon Not Quite As Popular In Social As Monty The Penguin
Around the Net In MAD London, Sean Hargrave - Tuesday, November 10, 2015
We Are Social research shows that conversation in the first three da ...
- Brands Steer Away From Emotional John Lewis Epics This Christmas
Around the Net In MAD London, Sean Hargrave - Tuesday, November 10, 2015
Christmas advertising has previously been dubbed the UK's 'Super Bowl' but campaig ...