Around the Net

John Lewis Elton John Ad Pre-Launched By Staff Sharing On Social

The John Lewis ad has landed -- and Marketing Week reveals this year saw a move to embrace the retailers employees, or partners, by allowing them to share it on social media before it was officially unveiled. This year's installment in the annual blockbuster Christmas tv ad release depicts Elton John's rise to fame by going back from today to the day he received a piano.

Read the whole story at Marketing Week »

Next story loading loading..