- Google Ads, Fossil Fuel Brands Among Biggest Spenders In U.K.
Performance Marketing Insider, Laurie Sullivan - Friday, January 7, 2022
One in five ads served on Google search results for 78 climate-relat ...
- Volkswagen, Waze Partner To Add EV Chargers To Map
Marketing Daily, Tanya Gazdik - Monday, December 20, 2021
As part of the launch, Waze users can also change their c ...
- Study: Sustainability Guilt Rises, While Climate Change Skepticism Falls
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 15, 2021
Some 69% of U.S. consumers now describe themselves as pro-environment, a ga ...
- H&M Takes Bigger Stake In Recycled-Textiles Manufacturer
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 13, 2021
H&M has picked up a bigger piece of a leading recycled-textiles manufacture ...
- Automakers Still Have Explaining To Do (About EVs)
Drive Time, Tanya Gazdik - Monday, December 13, 2021
The lack of understanding is even higher among women, Generation X a ...
- Are TV Ads Better When Produced With Sustainability, Climate Change In Mind?
TV Watch, Wayne Friedman - Monday, December 13, 2021
The issue is twofold: messaging in commercials, as well as those green-relat ...
- Advertising Wants To Go Greener --- OOH Is Leading By Example
Marketing Insider, Alister MacCallum - Thursday, December 9, 2021
OOH is arguably one of the best media channels to deliver ...
- Consumer Preference For Eco-Friendly Brands Shapes Views On Advertising
Research Intelligencer, - Wednesday, December 8, 2021
Dentsu and Microsoft see a need for standards on measuring the carb ...
- Beer Brand Corona Plans Eco-Friendly Island
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 1, 2021
Beer brand Corona is planning Corona Island, a destination centered around sustainabilit ...
- Skechers, Allbirds Intensify Move Toward Greener Sneakers
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 2, 2021
Skechers is kicking off a multiyear partnership with the Nature Conservancy, alo ...
- Ikea Raising Prices Could Be Boon For Environment
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 15, 2021
Ikea, hit hard by global supply chain issues like other retailers, ...
- Test Drive: Polestar 2 Takes Technology Beyond Electric
Drive Time, Tanya Gazdik - Monday, November 8, 2021
The infrastructure for electric vehicle charging has improved. Sadly, the courtesy ...
- Electric Vehicle Maker Rivian Launches IPO
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 11, 2021
In what is being billed as the biggest U.S. IPO since 201 ...
- Alaska Airlines Trades Plastic For Boxed Water
Marketing Daily, Tanya Gazdik - Thursday, November 4, 2021
Starting Nov. 4, the airline is trading plastic water bottles for Box ...
- Walmart Heir Aims To Reshape Food System
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 1, 2021
Venture capital fund S2G Ventures, whose biggest funder is Luke Walton, ...
- Subaru, Honda, VW, Nissan Tout Do-Good Efforts
Drive Time, Tanya Gazdik - Monday, November 1, 2021
It's Nov. 1, unofficially the beginning of the holiday season, and li ...
- GM Can 'Absolutely' Catch Tesla In Electric Vehicle Sales
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 27, 2021
General Motors CEO Mary Barra says the automaker can “absolutely” catch Tes ...
- Gap, H&M, Levi Strauss Linked To Deforestation
Around the Net In Brand Marketing, Tanya Gazdik - Friday, October 22, 2021
A report is linking some huge brands to Cambodia’s disappearing forest. T ...
- McDonald's Plans U.S. Test For McPlant Burger
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 18, 2021
McDonald’s will test the plant-based McPlant burger created as part of i ...
- Hyundai Launches Third Fashion Collection Created From Recycled Auto Parts
Marketing Daily, Tanya Gazdik - Thursday, October 14, 2021
An online video featuring actors and influencers wearing Re:Style items explains t ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awarenes ...
- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Google has spent years reducing its carbon footprint. Now it's focused ...
- Volvo Collaborates With Footwear Company
Marketing Daily, Tanya Gazdik - Sunday, September 26, 2021
The limited-edition sneaker was Inspired by the electric Volvo XC40 Recharge. ...
- Climate Change For TV: Banning TV Fossil-Fuel Ads
TV Watch, Wayne Friedman - Thursday, August 19, 2021
The premise is that fossil fuels, like cigarettes, aren't good for anyone ...
- No Surprise, California Best Equipped For EVs
Drive Time, Tanya Gazdik - Monday, August 16, 2021
The greater Los Angeles area took the first spot for electric c ...
- P&G Plans European Paper Packaging Pilot
Marketing Daily - Top of the News, Les Luchter - Tuesday, July 20, 2021
The trial rollout of paper bottles for Lenor, the European version ...
- Ad-Tech Startup Launches Carbon Tag, Utilizes Tree-P-M Model
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
In what may well be an industry first, an ad-tech startup h ...
- Getting Bitch-Slapped By The Invisible Hand
Media Insider, Gord Hotchkiss - Tuesday, July 6, 2021
It's a little daunting to think that our future survival relies ...
- Volkswagen Supports ID.4 Launch On TikTok, YouTube
Marketing Daily, Tanya Gazdik - Tuesday, June 29, 2021
The automaker recently posted a TikTok video featuring the ID.4 and ...
- General Motors, Shell Partner On Renewable Energy Solutions
Marketing Daily, Tanya Gazdik - Wednesday, June 23, 2021
Both GM and Shell have recently announced ambitious goals to address emissi ...