- The Zfront
MediaPost Live, Joe Mandese - Monday, May 8, 2023
That may be an apt way to describe a new report releas ...
- States Urge Court To Block Meta's Acquisition of Supernatural
Digital News Daily, Wendy Davis - Tuesday, November 8, 2022
More than two dozen attorneys general are backing the FTC's attempt ...
- CTV Is Most Popular Video Ad Type Among Media Buyers
Research Intelligencer, - Thursday, May 5, 2022
CTV is considered more necessary than social video and national broadcast ...
- Growth Rate For Digital Ad Revenue Wanes As Recovery Persists
Research Intelligencer, - Tuesday, April 12, 2022
Yearly growth in U.S. digital ad spending slowed from 62% in t ...
- InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Content, monetization and marketing technology company InMobi now provides advertisers with dire ...
- Google Adds Privacy Labels To Gmail App
Around the Net in Email, Ray Schultz - Tuesday, February 23, 2021
Google has added Apple App Store privacy labels to its Gmail ap ...
- Charter Sees 3% Q2 Revenue Growth With Broadband, Mobile Higher, Local Ad Sales Sink 37%
Television News Daily, Wayne Friedman - Friday, July 31, 2020
Charter Communications reversed its declining video subscriber loss with a net 102,0 ...
- Google Removes Nearly 600 Apps From Google Play Store
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 20, 2020
Nearly 600 apps have been removed from the Google Play Store, Goog ...
- Microsoft To Shutter Cortana App In Some Countries Outside U.S.
Digital News Daily, Laurie Sullivan - Tuesday, November 19, 2019
At the end of January 2020, the company plans to shutter t ...
- Google Shopping Goes Live With Price-Tracking Email Alerts, Visual Search, Clean Energy Incentive
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 3, 2019
The Google Shopping experience is now live across mobile and desktop, wi ...
- IAB Taps Zoe Soon As Vice President, Mobile
Publishers Daily, Melynda Fuller - Tuesday, September 10, 2019
Soon will assist stakeholders in solving problems, develop best practices and wo ...
- Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served
Digital News Daily, Laurie Sullivan - Tuesday, July 16, 2019
Simpli.fi announced Tuesday the ability to track the increase in ad sal ...
- IAB Tech Lab Releases Final Version Of App-Ads.Txt
Digital News Daily, Alex Weprin - Thursday, March 14, 2019
This version will "usher in a rapid wave of adoption by a ...
- Report Finds Industry Salaries Well Into Six Figures
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 6, 2019
Mondo, a staffing agency specializing in tech and digital marketing talent, ...
- IAB Publishes Playbook For Opt-In Value Exchange Ads
Digital News Daily, Alex Weprin - Wednesday, December 5, 2018
The hope is that the format will be more palatable to consume ...
- Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better Results
Digital News Daily, Alex Weprin - Tuesday, October 30, 2018
The IAB study showed that all CTAs are successful in increasing consum ...
- IAB Europe Estimates 80% Of Mobile Traded Programmatically In 2017
Digital News Daily, Laurie Sullivan - Wednesday, September 12, 2018
The European Programmatic Market Sizing Report, released Wednesday at DMEXCO, reveals programmat ...
- Google Adds Ads.txt Only Inventory Control For Display, Video
Digital News Daily, Laurie Sullivan - Thursday, July 26, 2018
Google on Thursday introduced a new inventory control in Display & Vid ...
- Google's Work With IAB In-App Viewability Will Lead To Mobile Ad Changes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 9, 2018
On Wednesday Google revealed plans to integrate the IAB Tech Lab's Op ...
- TalkTalk Named The UK's Telecom With Most Customer Complaints
Around the Net In MAD London, Sean Hargrave - Friday, April 20, 2018
TalkTalk is once again crowned by Ofcom as the most complained abo ...
- Forrester Estimates E-commerce On Smartphones Will Reach $209 Billion In 2022
Inside Performance, Laurie Sullivan - Wednesday, April 11, 2018
Forrester's latest U.S. mobile and tablet commerce forecast for 2017 to 20 ...
- Justice Department Sues To Block AT&T Merger With Time Warner
Digital News Daily, Wendy Davis - Monday, November 20, 2017
The U.S. Department of Justice on Monday sued to block AT&T's $ ...
- Mobile Video Ad Platform Receptiv Launching OutStream Product, 'Reveal'
Digital News Daily, Alex Weprin - Thursday, November 16, 2017
The mobile video advertising platform Receptiv is launching an outstream video produc ...
- IAB To Brands: Here's How To Embrace Vertical Video
Digital News Daily, Alex Weprin - Monday, November 13, 2017
The Interactive Advertising Bureau wants marketers and brands to embrace vertical vide ...
- Evening Standard's George Osborne Urged To Come Clean On Uber Link
Around the Net In MAD London, Sean Hargrave - Tuesday, September 26, 2017
The National Union of Journalists is claiming "The Evening Standard" editor, a ...
- American Airlines Targets Londoners' Mobiles Via Black Cabs
Around the Net In MAD London, Sean Hargrave - Monday, September 25, 2017
American Airlines and MediaCom have partnered for what "Campaign" is calling t ...
- Mobile Rules -- All Day, Every Day
London Blog, Sean Hargrave - Thursday, September 21, 2017
We are officially in a mobile-first world as mobile is shown ...
- Pixalate Simplifies Viewability, Ad-Fraud Reporting With Launch Of 1Tag
Digital News Daily, Philip Rosenstein - Tuesday, July 18, 2017
Pixalate on Tuesday launched 1Tag, a device-aware tag that measures ad fra ...
- IAB Releases New Mobile In-App Ad Spec
Digital News Daily, Tobi Elkin - Friday, July 7, 2017
The Interactive Advertising Bureau (IAB) and IAB Tech Lab unveiled the late ...
- Baidu Acquires Maker Of Chatbot Engine, Demonstrates AI Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 5, 2017
The AI announcements, demonstrated at Baidu's developer event in Beijing Wednesday, inclu ...