- Yelp Co-Branded Ads Help Localize National Brands
MediaDailyNews, Laurie Sullivan - Wednesday, August 6, 2025
Yelp launched an ad unit that lets national brands like Pepsi a ...
- Digital Advertising Surpasses $100B To Dominate Local U.S. Media Markets
Research Intelligencer, Robert Williams - Friday, May 16, 2025
Borrell projects local digital ad spending to grow by 3.9% in 20 ...
- Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
Performance Marketing Insider, Laurie Sullivan - Thursday, May 15, 2025
Search, display banners, streaming and CTV dominated local digital budgets last yea ...
- Google Updates AI Mode As Advertising Goes Agentic
MediaDailyNews, Laurie Sullivan - Thursday, May 1, 2025
Google announcements today around AI Mode include addition of products and pla ...
- Amazon Tests Product Shopping From Other Brand Sites
MediaDailyNews, Laurie Sullivan - Wednesday, February 12, 2025
Amazon said it is experimenting with helping customers find products from oth ...
- Google AI Lets Users Ask Local Businesses Questions Based On Intent
Performance Marketing Insider, Laurie Sullivan - Friday, January 31, 2025
Lead-gen Search Labs experiment "Ask for Me" allows Google AI users ...
- Yelp Uses AI For Smarter Ad Optimization, Performance For Local Businesses
MediaDailyNews, Laurie Sullivan - Wednesday, December 11, 2024
Yelp has introduced more than 20 features to support local businesses, focusi ...
- Google Makes Gifting A Game Show, Teaches Users To Talk Gemini
MediaDailyNews, Laurie Sullivan - Tuesday, November 26, 2024
Google launched a series of ad campaigns this week. One showcases Goog ...
- Two Search Engines Create One To Take On Google
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 13, 2024
Two search engines known in Europe for their individuality announced Tuesday th ...
- Google News Exec Heading Publisher Relationships Resigns
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
Shailesh Prakash, vice president and general manager for Google News, has resigne ...
- Google Urges Court To Dismiss Yelp's Antitrust Suit
MediaDailyNews, Wendy Davis - Tuesday, October 29, 2024
"The four-year statute of limitations applicable to Yelp's claims ran long ago ...
- Yelp Sues Google Over Self-Preferencing Reviews
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
Yelp filed an antitrust lawsuit against Google on Wednesday, alleging self-preferencing ...
- An AI Performance-Based Search Company That Is Different
Performance Marketing Insider, Laurie Sullivan - Friday, June 21, 2024
Ouna, a Hebrew reference from the Israeli-based company, translated into English mea ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Local advertising is forecast to reach $148.9 billion this year, up 3. ...
- Impact Of AI On Local Search As Seen In The Data
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 21, 2024
SOCi analyzed how generative AI tools answers and serves information about loc ...
- Persuade Me: AI's Large Language Models Become Persuasive
Performance Marketing Insider, Laurie Sullivan - Thursday, April 11, 2024
Advertisers try to persuade people to buy products, healthcare providers try ...
- Microsoft Approached Apple With Offer To Sell Bing Search Engine
MediaDailyNews, Laurie Sullivan - Sunday, February 25, 2024
Google's antitrust case against the U.S. Justice Department was unsealed Friday, reveali ...
- Television, Search Shown Inseparable During Super Bowl
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2024
The stakes were high for advertisers on Sunday - not only ...
- Agency Finds Review Abuse, LSA Reviewjacking On Google
Performance Marketing Insider, Laurie Sullivan - Thursday, December 7, 2023
Review stars disappeared overnight from search results for many businesses in 201 ...
- Gen Z (60%), Millennials (56%) Say CTV Runs Better-Quality Ads
MediaDailyNews, Laurie Sullivan - Sunday, November 5, 2023
A study by Magna Media Trials and Samsung Ads explored Gen ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Cox Media Group Follows Search Engines Into 'Really Local' News And Reach
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Advertisers looking to reach viewers on its streaming platform will showcase "real ...
- Google SGE 'Experiment' Gives SEO Professionals A Critical Role
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
It will become essential to monitor and understand the dynamics of AI ...
- Adobe: Weather Could Result In More Spending Than Cyber Monday
Performance Marketing Insider, Laurie Sullivan - Thursday, March 9, 2023
Adobe and The Weather Company this week released the 2023 Digital Econo ...
- LinkedIn Lets Users Customize How Articles Appear In Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
LinkedIn members can now customize SEO titles and descriptions to control h ...
- Apple Business Connect Debut Sparks Integration With A Slew Of Companies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 12, 2023
Many companies have announced integrations with the tool, which enables businesses ...
- Google Sends 'Love Letter To World' Centered On Year In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2022
The search trends identify transformation and change in 2022 as the wor ...
- Zero Clicks On Google Search Results Are More Likely On Desktop Computers
Research Intelligencer, Robert Williams - Thursday, November 10, 2022
Findings may indicate that Google provides enough information on its search engi ...
- OTT Is Fastest-Growing Media Segment For Local Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 3, 2022
OTT spending is forecast to exceed $2 billion -- drawing strength fr ...
- Uberall Technology Lends An Ear To Speed Customer Response Times, Improve Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 31, 2022
Uberall has introduced features to provide insights into performance of multiple locatio ...