- CM Group Acquires Selligent, Omnichannel Cloud Platform
Email Marketing Daily, Ray Schultz - Monday, November 2, 2020
In addition to Selligent, CM Group owns Campaign Monitor, Sailthru, Emma, Delivr ...
- Twilio Closes $3.2 Billion Purchase Of Segment
Email Marketing Daily, Ray Schultz - Monday, November 2, 2020
Segment helps break down silo walls and facilitates personalized email marketing, Twil ...
- Product Placement/Influencer Marketing Agency BEN To Acquire TubeBuddy
MAD, Steve McClellan - Friday, October 30, 2020
Founded in 2014 TubeBuddy is now said to work with 5 milli ...
- SimilarWeb Closes $120 Million Funding Round
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
The investment will accelerate SimilarWeb's aggressive growth plans, drive brand awareness a ...
- Thesis Acquires Digital Agency Bonfire Marketing
Email Marketing Daily, Ray Schultz - Monday, October 26, 2020
Bonfire Marketing, which once focused mostly on email marketing, now offers gener ...
- Gannett Sells 'Inquirer and Mirror,' Returns To Local Ownership
Publishers Daily, Sara Guaglione - Friday, October 23, 2020
'The Inquirer and Mirror' is one of the oldest newspapers in t ...
- Portland's Thesis Acquires Assets Of Bonfire Marketing
MAD, Larissa Faw - Thursday, October 22, 2020
The agencies will combine their teams under Thesis' operations once staff retur ...
- What Does AT&T Want To Keep?
TV Watch, Wayne Friedman - Thursday, October 22, 2020
According to reports, AT&T wants to possibly sell DirecTV, Xandr, or... perha ...
- VanillaSoft Acquires Autoklose, B2B Email Automation Firm
Email Marketing Daily, Ray Schultz - Wednesday, October 21, 2020
The combined platforms will enable B2B to scale their personal email outreac ...
- 'The Dodo' Invests In Pet Insurer
Publishers Daily, Sara Guaglione - Monday, October 19, 2020
Petplan will be renamed Fetch by the Dodo in May 2021. 'Dod ...
- DoJ Still Wants Delay Of DirecTV, Dish Merger: Report
Digital News Daily, Karlene Lukovitz - Monday, October 19, 2020
The DoJ says approval of such a merger is unlikely until ...
- The One Club Merges With Type Directors Club
MAD, Larissa Faw - Friday, October 16, 2020
The deal offers a fresh start for the 74-year-old typography trade organizati ...
- Vungle Acquires AlgoLift To Strengthen Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ...
- Twilio To Acquire Segment, Customer Data Platform, For $3.2 Billion
Digital News Daily, Ray Schultz - Monday, October 12, 2020
Segment helps brands break down silo walls, Twilio says. The stock transacti ...
- Weeklys Buys 'Press Banner,' Enlarges Its Newspaper Stable
Publishers Daily, Fern Siegel - Thursday, October 8, 2020
Metro Newspapers, now known as Weeklys, invests in independent community newspapers, bo ...
- Jellyfish Expands In Latin America With Two Acquisitions
MAD, Larissa Faw - Wednesday, October 7, 2020
The digital agency network has acquired Brazil's Reamp and Mexico's San Pan ...
- MDC Says Merger Talks With Stagwell Are Progressing
MAD, Steve McClellan - Tuesday, October 6, 2020
The company said it has reached an agreement in principle "on certa ...
- Bonnier's Sale Of 7 Magazines Hastens Their Digital Evolution
Publishing Insider, - Wednesday, October 7, 2020
North Equity LLC plans to add Bonnier's titles to its growing stab ...
- W20 Acquires Influencer Shop Starpower
MAD, Larissa Faw - Monday, October 5, 2020
Founded in 2007, Starpower's "Hollywood meets Healthcare," model has worked with tale ...
- Genpact Acquires Something Digital, Online Commerce Agency
Email Marketing Daily, Ray Schultz - Monday, October 5, 2020
The purchase of Something Digital follows Genpact's 2019 acquisition of customer experien ...
- ECI Buys Bolt, Adding Cloud-Based Tools For Home Construction Market
Email Marketing Daily, Ray Schultz - Monday, October 5, 2020
ECI's Residential Home Construction Group includes Lasso CRM, a tool that facilitat ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
- German Tech Firm SAP To Acquire Emarsys, U.S.-Based Customer Engagement Platform
Email Marketing Daily, Ray Schultz - Friday, October 2, 2020
Emarsys helps firms delivered personalized interactions via email, mobile, social, SMS a ...
- AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding
Performance Marketing Insider, Laurie Sullivan - Friday, October 2, 2020
Hooman Radfar was an early investor in Uber, Hinge and Sweetgreen, a ...
- TransUnion To Acquire Tru Optik, Data Platform For Connected TV
Digital News Daily, Ray Schultz - Thursday, October 1, 2020
TransUnion's planned new acquisition, Tru Optik, has a household identity graph ...
- Interpublic Group Sells Off Another Agency
Mediapsssst, Richard Whitman - Wednesday, September 30, 2020
This time its multicultural agency Casanova//McCann. The holding company has sold ...
- IPG Realigns CompassPoint With Mediahub
MAD, Steve McClellan - Friday, September 25, 2020
The move will expand Mediahub's U.S. footprint giving the agency its fir ...
- Location Ad-Tech Firm Gimbal To Acquire Disney's True[x]
MediaDailyNews, Joe Mandese - Monday, September 28, 2020
True[x], an innovative ad-tech company acquired by Disney as part of i ...
- Penske Media Pays $225M For Majority Ownership Of PMRC, Deanna Brown Expected To Exit
Publishers Daily, Sara Guaglione - Friday, September 25, 2020
Penske Media will control 80% of the new company, called PMRC a ...
- How Merger Of 'Variety,' 'Hollywood Reporter' Will Affect Advertising
Publishing Insider, - Monday, September 28, 2020
Brand identity remains important. It's crucial for marketing to demonstrate the val ...