Contentsquare Acquires HotJar, Extends Reach Into SMB And Mid-Markets

Digital analytics company Contentsquare has acquired Hotjar, a product experience insights platform that serves the SMB market. Terms were not disclosed. 

The combined firms, which together employ over 1,000 people, serve almost 1 million websites in 180+ countries.

Contentsquare hopes to “start pushing new AI boundaries together,” states Jonathan Cherki, CEO-founder of Contentsquare.  

The addition of Hotjar’s SMB audience will allow Contentsquare to “broaden our reach to bring business-critical insights to every type of business across all industries,” Cherki adds. 

Founded in 2014, Hotjar has 190 team members in 33 countries. It is a “a fully remote/distributed company,” Contentsquare says. 

In May, Contentsquare raised $500 million in Series E funding, for a $2.8 billion valuation. 

In July, the firm acquired Upstride, a Paris-based company that specializes in improving machine learning performance. 

The company hopes to increase its global headcount by more than 1,500 people in the next three years, while expanding its presence in new and existing territories. Roughly 500 new slots will be in R&D, where 250 are now employed.   





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