Digital analytics company Contentsquare has
acquired Hotjar, a product experience insights platform that serves the SMB market. Terms were not disclosed.
The combined firms, which together employ over 1,000 people, serve almost 1
million websites in 180+ countries.
Contentsquare hopes to “start pushing new AI boundaries together,” states Jonathan Cherki, CEO-founder of Contentsquare.
The
addition of Hotjar’s SMB audience will allow Contentsquare to “broaden our reach to bring business-critical insights to every type of business across all industries,” Cherki
adds.
Founded in 2014, Hotjar has 190 team members in 33 countries. It is a “a fully remote/distributed company,” Contentsquare says.
In May, Contentsquare
raised $500 million in Series E funding, for a $2.8 billion valuation.
In July, the firm acquired Upstride, a Paris-based company that specializes in improving machine learning
performance.
The company hopes to increase its global headcount by more than 1,500 people in the next three years, while expanding its presence in new and existing territories. Roughly
500 new slots will be in R&D, where 250 are now employed.