- What You Read In 2021
Performance Marketing Insider, Laurie Sullivan - Monday, January 3, 2022
The best way to predict the future is to look back ...
- YouTube Adds Places Mentioned Link In Videos For Creators
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 15, 2021
"It would be great if we could integrate with Google maps a ...
- Google Turns Black Friday Into Black-Owned Friday In Shoppable Video Featuring T-Pain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 17, 2021
Google partnered with U.S. Black Chambers for the second year to reimagi ...
- Google Local News Features For Search Gives Publishers Visibility
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 16, 2021
Google has released search features to give more visibility to local ne ...
- Google My Business Rebrand Prompts SMB Support Amidst Antitrust Lawsuits
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 8, 2021
Google is using its new Business Profile to solicit small business suppo ...
- Google My Business Rebrands, Unwraps New Local Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Google plans to rename Google My Business to Google Business Profile, a ...
- Google Nearly Doubles Profit, Capitalizing On Omnichannel Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Alphabet posted its highest quarterly revenue increase in more than a deca ...
- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Google has spent years reducing its carbon footprint. Now it's focused ...
- Reese's Sponsors Nextdoor Halloween Interactive Map
Performance Marketing Insider, Laurie Sullivan - Friday, October 1, 2021
Nextdoor has created an interactive local guide for neighbors to share h ...
- Honda, Google Expand Collaboration On Connected Services
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2021
Honda plans to begin integrating Google built-in with the all-new model th ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share idea ...
- Uberall Raises $115M, Acquires MomentFeed To Expand Location Services
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 16, 2021
The acquisition will accelerate the company's pace of innovation and give custome ...
- Apple Maps Makes Major Changes To Compete With Google Maps
Performance Marketing Insider, Laurie Sullivan - Monday, June 7, 2021
At Apple's WWDC 2021 developer's conference Monday, Apple announced several new featur ...
- Google, Shopify Expand Partnership, Sellers Feature Products In More Places
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 19, 2021
Shopify's more than 1.7 million sellers can pitch across many of Google ...
- Google LaMDA Makes Conversation With You
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 18, 2021
Google loves language. LaMDA, announced today, is the next breakthrough for t ...
- How Apple's $430B 5-Year U.S. Investment Affects Search, Recommendations, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 26, 2021
Apple's revised plans to invest 20% more in the U.S. to bui ...
- Apple's Privacy Notification: What It Looks Like, Who Will Likely Opt In
Data & Programmatic Insider, Laurie Sullivan - Monday, April 26, 2021
Privacy notifications tied to Apple's Identifier for Advertisers officially launch this wee ...
- Google My Business, Local SEO Guide Is Not In Kansas
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 14, 2021
Local SEO Guide, an SEO agency, was never located in Kansas, b ...
- How Google's Path To Ecommerce Looks Different Than Amazon's
Performance Marketing Insider, Laurie Sullivan - Monday, April 5, 2021
When talking about "the elephant in the room" these days, it's sometim ...
- Albertsons, Google Strike Tech Partnership As Online Shopping Expands Into Search, Maps
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Google's technology uses AI to scan billions of Street View images ...
- Google Gains Additional Data From Performance To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
Google has updated the performance data reported in Google My Business, allowi ...
- Google To Pay $1.3M For Misleading Star Ratings For Hotels In France
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Google's fine of 1.1 million euros ($1.3 million) may seem small, b ...
- Michael T Jones, The Man Who Gave The World Google Earth
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 16, 2021
Michael Jones, passed away on January 18, leaving behind at least o ...
- What Ford's Partnership With Google Means
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 3, 2021
Future Ford and Lincoln vehicles will offer Android-powered infotainment systems with Goog ...
- Peppermonkey Offers Digital Tools To HVAC Firms
Email Marketing Daily, Ray Schultz - Wednesday, December 30, 2020
The services include email and website design, and search engine optimization (S ...
- Amazon Reveals Zoox Robotaxi Monday -- Will It Move Into DOOH?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
The bi-directional taxi could position Amazon in the DOOH ad space, attachi ...
- Why Google Maps And Plus Code Will Become More Important
Performance Marketing Insider, Laurie Sullivan - Monday, September 21, 2020
Location-based services are changing -- and it just may make a measurab ...
- Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, September 18, 2020
Commerce Signals has launched a tracker to help marketers understand where consume ...
- If Antitrust Claimed Google Maps, The Company Might Simply Recreate It
Search & Performance Marketing Daily, Greg Sterling - Friday, September 18, 2020
When it inevitably comes, the U.S. vs. Google will be the mo ...
- Torrid Builds Location Map Clicks With LiveMap Tool
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Real-time emails alert customers to store closings and curbside pickup options, Liveclick ...