- How AI Can Help SMBs With Their Email Marketing
Around the Net in Email, Ray Schultz - Thursday, July 2, 2020
AI has helped businesses drive added revenue to the tune of $ ...
- 'Morning Brew' Launches Marketing Newsletter, Plans To Double Staff
Publishers Daily, Melynda Fuller - Friday, June 26, 2020
A new marketing and media newsletter, 'Marketing Brew' will be add ...
- Marketers Fear Forthcoming Changes To iOS Privacy Settings
Digital News Daily, Gavin O'Malley - Thursday, June 25, 2020
With the change, iOS14 users will be asked to give explicit conse ...
- What Facebook Can Learn From Ryanair
Media Insider, Maarten Albarda - Friday, June 26, 2020
In 2014, after business slippage, Ryanair CEO Michael O'Leary said it w ...
- Local Businesses Change Marketing Due To COVID-19 Pandemic, Study Finds
Marketing Daily, Ray Schultz - Wednesday, June 17, 2020
Viamedia reports that 40% of local businesses have a marketing budget ...
- Consumers Are Illogical -- And That's OK
Media Insider, Cory Treffiletti - Wednesday, June 17, 2020
Consumers seem to rarely do as they say and say as th ...
- NBCU To Provide Marketing, Creative Services For Small Businesses
Television News Daily, Wayne Friedman - Friday, June 12, 2020
NBCU is also launching a new information hub for businesses and financi ...
- Why This Is Servant Marketing's Moment
Marketing Daily, Alexander Jutkowitz - Thursday, June 11, 2020
Teachers and caregivers are all servant leaders. How can marketing, whose j ...
- ANA Acknowledges 'Systemic Bias' Throughout Industry, Pledges Change
MAD, Steve McClellan - Tuesday, June 9, 2020
A letter to the organization's full membership it promised "to do everythi ...
- Brand Recovery Success Requires A New Marketing Framework
Marketing Daily, David Staas - Wednesday, June 3, 2020
This isn't a return to pre-pandemic normalcy. More nimble brands are thinki ...
- Stressing Transparency, Fairness, WFA Publishes New Data Ethics Report
MAD, Steve McClellan - Monday, June 1, 2020
CMOs say issues around data collection and privacy have become a high ...
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
MediaDailyNews, Joe Mandese - Thursday, May 28, 2020
The big surprise from the pandemic's initial impact on marketing is th ...
- Mini Unveils 'Fun-To-Drive' Countryman
Marketing Daily, Tanya Gazdik - Wednesday, May 27, 2020
The premium compact crossover vehicle will "fit nicely" within Mini USA's "F ...
- Lotame Introduces Cookieless Tool For Publishers, Marketers
Publishers Daily, Melynda Fuller - Monday, May 18, 2020
Lotame is looking to help publishers, marketers and agencies leverage their first ...
- Is It Time For Marketers To 'Rethink Everything' About Their Organizations?
Mediapsssst, Richard Whitman - Wednesday, May 13, 2020
According to a new survey from the WFA, 84% of those poll ...
- The Stay-At-Home Economy And Its Effect On Consumers, Engagement
Search & Performance Marketing Daily, David Fischer - Wednesday, May 13, 2020
A key question for marketers is how to figure out which ...
- Marketing During VUCA Times
MAD, George Musi - Tuesday, May 5, 2020
While the causes, severity, and duration of economic downturns vary, there a ...
- Yelp Search Filter Identifies Local Businesses With Virtual Offerings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 4, 2020
The home page will now surface customers' questions, and businesses now ha ...
- Connecting Markets And Business During Pandemic: 'A Haircut For Personal Data?'
MediaDailyNews, Tony Jarvis - Monday, May 4, 2020
ESOMAR, the global voice of the data, research and insights community, moderat ...
- LiveIntent Reports 32% Revenue Increase Across Publisher Newsletters
Publishers Daily, Melynda Fuller - Friday, May 1, 2020
The data and revenue increases are based on the performance of t ...
- Starbucks To Restart Marketing As More Locations Reopen Next Week
Marketing Daily, Steve Ellwanger - Thursday, April 30, 2020
Approximately 60% of the chain's stores have drive-through service -- a fact ...
- Marketing Strategies When Up Is Down, Left Is Right
Media Insider, Maarten Albarda - Friday, May 1, 2020
How do you market when the new normal is probably not t ...
- Auto Brand Searches Rise For 'Near Me' And Search Terms 'Leases,' 'Cheap' And 'Recession'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
Auto industry queries continue to rise, even during the pandemic. Search volu ...
- Email Delivery, Rain Or Shine: Getting Your Emails Into The Inbox
Email Insider, Ray Schultz - Wednesday, April 29, 2020
Twilio SendGrid provides tips for marketers on how to maintain their reputati ...
- Just 7% Of Marketers Are Spending More During Lockdown
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2020
Research by "Marketing Week" and "Econsultancy" shows that half of marketers a ...
- Alphabet Earnings: What To Expect As Google Cuts Marketing Budgets By 50% In Second Half
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 24, 2020
Alphabet will report earnings on Tuesday. Reports suggest the cuts will inclu ...
- How To Advertise During COVID-19: What CMOs Say They're Doing Now
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
CMOs worldwide have changed their focus on advertising and marketing. In ...
- Pandemic Marketing's Consumer Paradox: Force For Good Vs. Exploitation
MediaDailyNews, Joe Mandese - Wednesday, April 22, 2020
Pandemic-related marketing is creating a paradox of perceptions among American consumers, wi ...
- Brands Turn To Email Signatures For Marketing: Study
Email Marketing Daily, Ray Schultz - Tuesday, April 21, 2020
Firms use email signatures for branding, promotion, lead generation and traffic buildin ...
- A Guide To Understanding And Surviving A Cookie-less World
Publishers Daily, Brian Malone - Monday, April 20, 2020
The cookie has become the crutch of our digital advertising ecosystem. ...