- Is Marketing Industry Prepared For What Lies Ahead?
Media Insider, Gord Hotchkiss - Tuesday, April 14, 2020
Among factors to dramatically impact our desire to consume: We'll be livi ...
- The COVID-19 Hourglass: Brands Unsure About Return To Normal
Email Insider, Ray Schultz - Monday, April 13, 2020
Most marketers have adjusted their approach in response to the COVID-19 crisi ...
- Just In Time For The Weekend: IPG Lab's Future Of Pandemic Media Series
MediaDailyNews, Joe Mandese - Friday, April 10, 2020
In a special series of podcasts focused on the impact of t ...
- Marketing Teams Huddle In Place
Email Insider, Ray Schultz - Wednesday, April 8, 2020
Many marketers working from home suffer a loss of morale, but fe ...
- New Tool Combines SMS And Email Marketing
Email Marketing Daily, Ray Schultz - Wednesday, April 8, 2020
DojoMojo brings together its brand partnership network and mobile messaging platform. ...
- A Roundup Of Stats On COVID-19 Marketing Impact
Around the Net in Email, Ray Schultz - Monday, April 6, 2020
COVID-19 is still affecting consumer behavior and the marketing spend and mi ...
- ANA: Most Brands Have Adjusted Their Creative Since COVID-19 Named A Pandemic
Marketing Daily, Ray Schultz - Monday, April 6, 2020
The changes have been substantial for many marketers, as they face challeng ...
- Lunya D2C Brand Rocks WFH With Nominate A Nurse Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 2, 2020
Lunya temporarily closed its physical locations and put on hold store openin ...
- ANA Publishes Guide To Legal Challenges Facing Marketers During Pandemic
MediaDailyNews, Joe Mandese - Thursday, April 2, 2020
The guide covers topics such as contractual Issues, sponsorship and events, endorsement ...
- U.S. Marketers Ramping Up COVID-19-Themed Commercials
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
From Feb. 26 through March 26, over a quarter of 95 differe ...
- Marketers Must Listen To The COO
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2020
"Marketing Week" has some unusual advice for marketers. For once, the si ...
- IPG Acxiom Global CEO Learned To Love Marketing From Rock Band KISS
Data & Programmatic Insider, Laurie Sullivan - Monday, March 30, 2020
Engelgau's love for marketing began with music and the way the ba ...
- Google Uses Search Home Page To Thank Medical Community, Raise Funds
Performance Marketing Insider, Laurie Sullivan - Monday, March 30, 2020
Google is using its search engine home page to thank all doctor ...
- Purpose And Marketing In A Time Of Crisis
Media Insider, Kaila Colbin - Friday, March 27, 2020
If you understand what business you're in, you'll understand how to u ...
- This Virus Is Exhausting Even When You Don't Have It
Mediapsssst, Richard Whitman - Thursday, March 26, 2020
It's all-consuming isn't it? A lot of worry, and very little rel ...
- Can Brand Positivity Be Contagious?
MAD, Rick Milenthal - Wednesday, March 25, 2020
It's time to cure our fear of communicating and let the inspiri ...
- Adland Must Accept Brands Are Not Spending Their Way Out Of This
London Blog, Sean Hargrave - Wednesday, March 25, 2020
If you're trying to convince clients they can spend their way o ...
- Former WT CMO Gutfreund Joins In-Game Ad Platform Anzu.io As Strategic Advisor
Mediapsssst, Richard Whitman - Wednesday, March 25, 2020
Jamie Gutfreund was CMO at Wunderman Thompson and its predecessor agency Wunderm ...
- TV Creative In The Time Of COVID-19
TV Watch, Wayne Friedman - Tuesday, March 24, 2020
Some TV messaging is referencing what U.S. consumers face, such as fr ...
- Sales And Marketing Are Misaligned As Email Lags In B2B Nurture Mix: Study
Email Marketing Daily, Ray Schultz - Thursday, March 19, 2020
The teams work separately, using different metrics and technology, 6Sense and Hei ...
- R/GA Veteran Edwards Jumps To BeenThereDoneThat
MAD, Larissa Faw - Friday, March 13, 2020
He joins as global head of growth for the marketing collective whi ...
- Etsy Prepares To Rollout Mandatory Advertising Program
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 13, 2020
A mandatory advertising program for all Etsy sellers will roll out ...
- The Business Of Pandemics: Can Marketers Survive?
Email Insider, Ray Schultz - Thursday, March 12, 2020
With bad news piling up, marketers have to take a deep brea ...
- PepsiCo Hopes For A Big Gulp Of Energy With Rockstar Acquisition
Marketing Daily, Steve Ellwanger - Wednesday, March 11, 2020
The deal comes amid a tidal wave of established and nascent energy-dri ...
- Coors Light Pulls Ad That Might Be Viewed As Joking About Self-Quarantine
Marketing Daily, P.J. Bednarski - Wednesday, March 11, 2020
Ad that says Coors is the "Official Beer of Working Remotely" h ...
- Chacka Marketing Launches Creative Services Practice
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Media agency Chacka Marketing announced the launch of a creative services divisi ...
- 2020 Budget Reductions Driven By Coronavirus Concerns Could Cost Media Around $3B In Ad Spend
MediaDailyNews, Laurie Sullivan - Monday, March 9, 2020
Media buyers and marketers' coronavirus concerns could potentially reduce total U.S. 20 ...
- ANA Finds Serious Problem: Marketing Students Just Wanna Have Fun
MediaDailyNews, Joe Mandese - Wednesday, March 4, 2020
There's a fundamental disconnect between the goals of the ad industry ...
- Harmon-Madsen Joins AccuWeather As CMO
Television News Daily, Fern Siegel - Tuesday, March 3, 2020
The new CMO is charged with a large portfolio, including advertising a ...
- Purple Personalizes Ads Through Rakuten's Affiliate Network, 'Cross-Publisher Relationships'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 2, 2020
Purple began forming "cross-publisher relationships" to make media buys that include affiliat ...