- Pandemic Marketing's Consumer Paradox: Force For Good Vs. Exploitation
MediaDailyNews, Joe Mandese - Wednesday, April 22, 2020
Pandemic-related marketing is creating a paradox of perceptions among American consumers, wi ...
- Brands Turn To Email Signatures For Marketing: Study
Email Marketing Daily, Ray Schultz - Tuesday, April 21, 2020
Firms use email signatures for branding, promotion, lead generation and traffic buildin ...
- A Guide To Understanding And Surviving A Cookie-less World
Publishers Daily, Brian Malone - Monday, April 20, 2020
The cookie has become the crutch of our digital advertising ecosystem. ...
- Should Pharma Brands Go Dark, Stop Advertising And Marketing During COVID-19 Pandemic?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
A recent survey found 74% of consumers agreed it was appropriate f ...
- DISRUPTION REPORT
RTBlog, Joe Mandese - Monday, April 20, 2020
Disruptions can be painful -- especially ones that involve existential crises ...
- New Platform Givsly Purposely Connects Agencies And Marketers
MAD, Steve McClellan - Tuesday, April 14, 2020
Givsly provides a way for agencies and others to secure virtual meetin ...
- Is Marketing Industry Prepared For What Lies Ahead?
Media Insider, Gord Hotchkiss - Tuesday, April 14, 2020
Among factors to dramatically impact our desire to consume: We'll be livi ...
- The COVID-19 Hourglass: Brands Unsure About Return To Normal
Email Insider, Ray Schultz - Monday, April 13, 2020
Most marketers have adjusted their approach in response to the COVID-19 crisi ...
- Just In Time For The Weekend: IPG Lab's Future Of Pandemic Media Series
MediaDailyNews, Joe Mandese - Friday, April 10, 2020
In a special series of podcasts focused on the impact of t ...
- Marketing Teams Huddle In Place
Email Insider, Ray Schultz - Wednesday, April 8, 2020
Many marketers working from home suffer a loss of morale, but fe ...
- New Tool Combines SMS And Email Marketing
Email Marketing Daily, Ray Schultz - Wednesday, April 8, 2020
DojoMojo brings together its brand partnership network and mobile messaging platform. ...
- A Roundup Of Stats On COVID-19 Marketing Impact
Around the Net in Email, Ray Schultz - Monday, April 6, 2020
COVID-19 is still affecting consumer behavior and the marketing spend and mi ...
- ANA: Most Brands Have Adjusted Their Creative Since COVID-19 Named A Pandemic
Marketing Daily, Ray Schultz - Monday, April 6, 2020
The changes have been substantial for many marketers, as they face challeng ...
- Lunya D2C Brand Rocks WFH With Nominate A Nurse Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 2, 2020
Lunya temporarily closed its physical locations and put on hold store openin ...
- ANA Publishes Guide To Legal Challenges Facing Marketers During Pandemic
MediaDailyNews, Joe Mandese - Thursday, April 2, 2020
The guide covers topics such as contractual Issues, sponsorship and events, endorsement ...
- U.S. Marketers Ramping Up COVID-19-Themed Commercials
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
From Feb. 26 through March 26, over a quarter of 95 differe ...
- Marketers Must Listen To The COO
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2020
"Marketing Week" has some unusual advice for marketers. For once, the si ...
- IPG Acxiom Global CEO Learned To Love Marketing From Rock Band KISS
Data & Programmatic Insider, Laurie Sullivan - Monday, March 30, 2020
Engelgau's love for marketing began with music and the way the ba ...
- Google Uses Search Home Page To Thank Medical Community, Raise Funds
Performance Marketing Insider, Laurie Sullivan - Monday, March 30, 2020
Google is using its search engine home page to thank all doctor ...
- Purpose And Marketing In A Time Of Crisis
Media Insider, Kaila Colbin - Friday, March 27, 2020
If you understand what business you're in, you'll understand how to u ...
- This Virus Is Exhausting Even When You Don't Have It
Mediapsssst, Richard Whitman - Thursday, March 26, 2020
It's all-consuming isn't it? A lot of worry, and very little rel ...
- Can Brand Positivity Be Contagious?
MAD, Rick Milenthal - Wednesday, March 25, 2020
It's time to cure our fear of communicating and let the inspiri ...
- Adland Must Accept Brands Are Not Spending Their Way Out Of This
London Blog, Sean Hargrave - Wednesday, March 25, 2020
If you're trying to convince clients they can spend their way o ...
- Former WT CMO Gutfreund Joins In-Game Ad Platform Anzu.io As Strategic Advisor
Mediapsssst, Richard Whitman - Wednesday, March 25, 2020
Jamie Gutfreund was CMO at Wunderman Thompson and its predecessor agency Wunderm ...
- TV Creative In The Time Of COVID-19
TV Watch, Wayne Friedman - Tuesday, March 24, 2020
Some TV messaging is referencing what U.S. consumers face, such as fr ...
- Sales And Marketing Are Misaligned As Email Lags In B2B Nurture Mix: Study
Email Marketing Daily, Ray Schultz - Thursday, March 19, 2020
The teams work separately, using different metrics and technology, 6Sense and Hei ...
- R/GA Veteran Edwards Jumps To BeenThereDoneThat
MAD, Larissa Faw - Friday, March 13, 2020
He joins as global head of growth for the marketing collective whi ...
- Etsy Prepares To Rollout Mandatory Advertising Program
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 13, 2020
A mandatory advertising program for all Etsy sellers will roll out ...
- The Business Of Pandemics: Can Marketers Survive?
Email Insider, Ray Schultz - Thursday, March 12, 2020
With bad news piling up, marketers have to take a deep brea ...
- PepsiCo Hopes For A Big Gulp Of Energy With Rockstar Acquisition
Marketing Daily, Steve Ellwanger - Wednesday, March 11, 2020
The deal comes amid a tidal wave of established and nascent energy-dri ...