- Coors Light Pulls Ad That Might Be Viewed As Joking About Self-Quarantine
Marketing Daily, P.J. Bednarski - Wednesday, March 11, 2020
Ad that says Coors is the "Official Beer of Working Remotely" h ...
- Chacka Marketing Launches Creative Services Practice
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Media agency Chacka Marketing announced the launch of a creative services divisi ...
- 2020 Budget Reductions Driven By Coronavirus Concerns Could Cost Media Around $3B In Ad Spend
MediaDailyNews, Laurie Sullivan - Monday, March 9, 2020
Media buyers and marketers' coronavirus concerns could potentially reduce total U.S. 20 ...
- ANA Finds Serious Problem: Marketing Students Just Wanna Have Fun
MediaDailyNews, Joe Mandese - Wednesday, March 4, 2020
There's a fundamental disconnect between the goals of the ad industry ...
- Harmon-Madsen Joins AccuWeather As CMO
Television News Daily, Fern Siegel - Tuesday, March 3, 2020
The new CMO is charged with a large portfolio, including advertising a ...
- Purple Personalizes Ads Through Rakuten's Affiliate Network, 'Cross-Publisher Relationships'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 2, 2020
Purple began forming "cross-publisher relationships" to make media buys that include affiliat ...
- Phase 3 Appoints Schwarz To Northeast Sales Role
Email Marketing Daily, Ray Schultz - Friday, February 28, 2020
Meredith Schwarz has served Nike subsidiaries Converse and Hurley. ...
- Amazon Cracks Down On False Promotional Claims, Price Gouging Related To Coronavirus
Performance Marketing Insider, Laurie Sullivan - Friday, February 28, 2020
In the past few weeks, Amazon stopped more than one million produc ...
- Marketer 'Optimism' Rebounding: Climbs From Six Months, Year Ago
Research Intelligencer, Joe Mandese - Wednesday, February 26, 2020
Marketer confidence in the U.S. economy climbed significantly in February from t ...
- GasBuddy Has More Than One Data Surprise For Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, February 24, 2020
The Pay With GasBuddy platform closes the search-to-purchase loop. Currently, it ru ...
- What Is Rio SEO's Suggestion Engine?
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 19, 2020
Rio SEO added a Suggestion Engine to its Local Manager platform. Don ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2020
Some 88% of marketers are moving to omni-channel campaign strategies. What th ...
- Search Data Reveals Super Bowl Ads' Staying Power For Brands
Performance Marketing Insider, Laurie Sullivan - Monday, February 17, 2020
It's the data that surfaces in the weeks after the Super Bo ...
- B2B Firms Are Failing To Integrate Sales, Marketing And Customer Success Teams: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 12, 2020
Over three-fourths agree that revenue growth is a challenge, Leandata and Sal ...
- U.K. Performance Agency Brainlabs Buys Hanapin Following Distilled Merger
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 11, 2020
The acquisition demonstrates the company's need for a solid footing in t ...
- Hearst Newspapers Invests In Buffalo Marketing Agency
Publishers Daily, Sara Guaglione - Monday, February 10, 2020
The company has made a "strategic investment" in The Martin Group, t ...
- Chevrolet's Marketing Chief Departs
Around the Net In Brand Marketing, Tanya Gazdik - Friday, February 7, 2020
Paul Edwards is leaving the top marketing job at General Motors Chevrol ...
- Lynn Schlesinger Upped To CMO, 'Forbes'
Publishers Daily, Fern Siegel - Thursday, February 6, 2020
Schlesinger joined 'Forbes' last year as Group Vice President and in h ...
- Agile Marketing Equates To A Successful AOR Model
MAD, Charles Daigle - Wednesday, February 5, 2020
Agile marketing is a key to future marketing success. The concept ...
- Nearly Two-Thirds Of Marketers Now Claim An In-House Agency
Research Intelligencer, Joe Mandese - Thursday, January 30, 2020
The finding likely reflects the dramatic shift toward "in-housing" in recent yea ...
- Consumers Want To Trust Brands, But Privacy Jargon Too Difficult To Understand, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 28, 2020
A report on consumer data privacy examines the ways current business strategi ...
- Ford's Falotico Named Automotive Marketer Of The Year
Drive Time, Tanya Gazdik - Monday, January 27, 2020
"Lincoln has created an engaging, emotionally appealing marketing program that brings ...
- Marshmallow Treat + Marshmellow DJ = Marketing Success Story
MAD, Larissa Faw - Friday, January 24, 2020
For more than 10 years, culinary entrepreneur Michael Tierney tweaked and perfect ...
- Report Reveals Digital Marketing And Creative Hiring Trends
Performance Marketing Insider, Laurie Sullivan - Friday, January 24, 2020
About 15 tech jobs will pull in at least $200,000 in annu ...
- TV Marketers Shy Away From Political Issues
TV Watch, Wayne Friedman - Friday, January 24, 2020
Some brand executives have told ad agencies they are afraid of alienati ...
- FMCG Is Marketing's Top Payer
Around the Net In MAD London, Sean Hargrave - Wednesday, January 22, 2020
"Marketing Week" has been looking at the numbers and has crowned FM ...
- Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
Uberall on Wednesday announced the appointment of Greg Sterling to the te ...
- Amazon, Microsoft, IBM, Google Gain 'Identifiable' Patient Data Under Separate Deals
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 20, 2020
Data has become the gold key to services. Some hospitals are granti ...
- Etsy Ads Pushed Onto Google Shopping As Marketplace Struggles To Find Footing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 21, 2020
An Etsy seller wants to know why their ads are being push ...
- Expanding Beyond Water Bottles, S'Well Deepens Purpose
Marketing D2C Weekly, Sarah Mahoney - Monday, January 20, 2020
The company began branching out into food-storage solutions last year. And ...