- Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
Uberall on Wednesday announced the appointment of Greg Sterling to the te ...
- Amazon, Microsoft, IBM, Google Gain 'Identifiable' Patient Data Under Separate Deals
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 20, 2020
Data has become the gold key to services. Some hospitals are granti ...
- Etsy Ads Pushed Onto Google Shopping As Marketplace Struggles To Find Footing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 21, 2020
An Etsy seller wants to know why their ads are being push ...
- Expanding Beyond Water Bottles, S'Well Deepens Purpose
Marketing D2C Weekly, Sarah Mahoney - Monday, January 20, 2020
The company began branching out into food-storage solutions last year. And ...
- Marketing Enjoys A Boris Bounce As Confidence Returns
London Blog, Sean Hargrave - Friday, January 17, 2020
Despite Brexit and a record terrible year on the high street, markete ...
- How Brands Can Help Millennials And Gen Zs Combat Burnout
MAD, Kathy Sheehan - Wednesday, January 15, 2020
Eighty-four percent of Millennial respondents in a Deloitte survey said they h ...
- Marketing All Star: Lou Paskalis
MediaPost All Stars, P.J. Bednarski - Thursday, January 16, 2020
Lou Paskalis, the senior vice president of customer engagement and investment f ...
- Group Nine Introduces Ecommerce Solution Sparkle Ads
Publishers Daily, Melynda Fuller - Friday, January 10, 2020
Sparkle is a mobile-optimized publishing platform specializing in social commerce; it allo ...
- 15 Marketing Trends To Watch For 2020
Around the Net in Email, Ray Schultz - Friday, January 10, 2020
It’s important for firms to keep up with marketing trends. So he ...
- Mark Penn's Stagwell Group Creates Central Marketing Team
Mediapsssst, Richard Whitman - Thursday, January 9, 2020
Penn, who last year invested $100 million in MDC Partners and beca ...
- Charting Tomorrow's Commerce Experience
MAD, Amy Lanzi - Thursday, January 9, 2020
While the retail space - and e-commerce in particular - continues ...
- What Identity Means For Next 10 Years Of Marketing
MAD, Tim Jones - Monday, January 6, 2020
According to Forrester and Epsilon, only half of brands are capable ...
- A Look Ahead At 2020 Marketing Trends
MAD, Rick Milenthal - Thursday, January 2, 2020
2020 will be the year when proof of concept becomes the nor ...
- U.S. Navy Weighs Anchor, Lands In Digital Waters
TV Watch, Wayne Friedman - Friday, January 3, 2020
The U.S. Navy is moving all of its marketing efforts to digital/onli ...
- Vox Media Launches Forte, First-Party Marketing Platform
Publishers Daily, Melynda Fuller - Monday, December 30, 2019
Forte is a next-generation solution in how marketers can reach audiences. ...
- Marketers: Stop Allocating Budgets To These Money-Wasters In 2020!
Media Insider, Maarten Albarda - Friday, December 27, 2019
Perhaps controversially, social media is on my list of time- and money-wast ...
- Survey: Social Media Will Be Leading Marketing Channel by 2029
Research Intelligencer, - Friday, December 20, 2019
While 14% of surveyed digital commerce leaders consider social commerce the mo ...
- Cisco Makes Major Tech Investment To Enable New Types Of Ads
Digital News Daily, Laurie Sullivan - Thursday, December 12, 2019
Cisco has announced a plan to build and invest in 5G intern ...
- Conde Nast Names New CFO And CMO To Oversee Global Operations
Publishers Daily, Melynda Fuller - Thursday, December 12, 2019
Mike Goss has been tapped as the company's CFO and Deirdre Findl ...
- How Volvo Uses Marketing Mix Modeling To Build Brand Equity With Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 12, 2019
Using its marketing mix model, which includes more than 100 variables th ...
- Beyond Short-Term Sales: Building Brand Equity In Search
Show Daily, Nina Lentini - Thursday, December 12, 2019
MMM ... good! Oh, wait, not that. We were hearing about h ...
- TV Ad Spending Will Decline Again In 2019 - Is Your Sky Falling?
Television News Daily, Angela Voss - Friday, December 13, 2019
Marketing Charts asked 150 agencies and marketers what would make linear ...
- Entertainment Marketing Wars 2020: The Fight For Fans
MediaDailyNews, Rob Hughes - Wednesday, December 11, 2019
Transforming viewers into evangelists isn't just the goal of season renewals; it ...
- Will Marketers Embrace Activists In 2020?
Around the Net In MAD London, Sean Hargrave - Tuesday, December 10, 2019
"Marketing Week" has a rundown of predictions for 2020, including brands embraci ...
- Engaging Activists, Meaningful Loyalty And Social Troubles In 2020
London Blog, Sean Hargrave - Tuesday, December 10, 2019
Brands will think more about experience than points on a card ...
- Video Streamers' National TV Spending Rising Sharply
Television News Daily, Wayne Friedman - Monday, December 9, 2019
Video streaming services have dramatically upped their national/regional TV marketing efforts f ...
- Study Finds Gen Zers Search-Savvy, Influenced By Social Media
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
A study by Adthena of consumers ages 18-24 finds Gen Zers a ...
- Facebook Introduces Data Transfer Tool For Photos With Strict Privacy Standards
Data & Programmatic Insider, Laurie Sullivan - Monday, December 2, 2019
The data transfer tool will adhere to current and forthcoming privacy regulatio ...
- Marketers Identify Tracking, Accountability, Transparency As Greatest Trust 'Weaknesses'
MediaDailyNews, Joe Mandese - Monday, December 2, 2019
"Tracking,' defined as benchmarking the value of a marketing organization's performance ov ...
- Strategies Big Brands Should Steal From D2C Marketers
MAD, Meryl Draper - Tuesday, November 26, 2019
For example, spend smart. D2Cs are dollar-conscious, which causes a focus ...