- U.S. Ad Growth Composite Rises On Bullish IAB Forecast
Planning & Buying Insider, Joe Mandese - Wednesday, January 28, 2026
The consensus of reputable ad industry forecast sources increased 1.6 points ...
- Sports, Streaming Scale, Cyclical Events Reshape Media Outlook In 2026, UBS Says
Research Intelligencer, Robert Williams - Wednesday, January 28, 2026
Networks and platforms anchored by live sports are benefiting from stable viewersh ...
- Confessions from NP Digital's Associate Director, Paid Media Strategy: AI-Powered Optimization, Always-On Campaigns, and Super Bowl
Brand Insider, Barbie Romero - Tuesday, January 27, 2026
Sherry Chen Devereux shares her take on always-on campaigns, the human tou ...
- ROI Alone - No Longer A Sufficient Measurement Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 27, 2026
Return on investment alone cannot provide adequate support to guide media investme ...
- Newsletter Gold: How Publishers Can Get The Most Out Of Their Inventory
Publishing Insider, Ray Schultz - Friday, January 23, 2026
Boostr and Passendo team up to offer one source of truth f ...
- CIMM Finds Market Can Financially Support Two Ad Currencies
Planning & Buying Insider, Joe Mandese - Thursday, January 22, 2026
The months-long study, however, says nothing about what impact the presence ...
- Lessons from the Campaign Trail: How the 2026 Elections Will Impact Media Buying
Brand Insider, Barbie Romero - Tuesday, January 20, 2026
At our last TV & Video Summit, we spoke with Tyler Goldber ...
- The First - And Probably Last - Omnicom Media Global Landscape
Planning & Buying Insider, Joe Mandese - Tuesday, January 13, 2026
In what will likely prove to be Magna Global's last -- a ...
- If Your Agent Doesn't Read This Blog, We'll Kill It
Media 3.0, Joe Mandese - Tuesday, January 13, 2026
The good news is AI experts don't believe agents will automate readi ...
- WPP Media Expands Reckitt Relationship, Winning India
MAD, Steve McClellan - Thursday, January 8, 2026
In November, Reckitt selected WPP to handle its media assignment across ...
- Comscore, Trade Desk Integrate 'Contextual,' Audio Content-Level Targeting
Planning & Buying Insider, Joe Mandese - Thursday, January 8, 2026
Based on initial test, the integration has been boosting incremental reach ...
- Yahoo DSP Advances Agentic Media-Buying Models
MediaDailyNews, Laurie Sullivan - Tuesday, January 6, 2026
Built directly into Yahoo DSP, the shift automates planning, activating, optimizing a ...
- Havas Touts Second-Mover Agent Deal, Did It Book A Meeting Through The First?
Media 3.0, Joe Mandese - Tuesday, January 6, 2026
The deal, announced today at CES, comes a year after Horizon stru ...
- Omnicom Reveals New Big 3 Influences: People, AI, Influencers - In That Order
Planning & Buying Insider, Joe Mandese - Tuesday, January 6, 2026
Omnicom Media's new "Future of Brand Influence" study implies a new "multi-microphon ...
- CEO Switch At Novus As Morgan Succeeds Rios
MAD, Steve McClellan - Monday, January 5, 2026
Libby Morgan joins Novus from marketing agency Merge, where she served ...
- In Memoriam: Who And What We Lost In 2025
MediaDailyNews, Joe Mandese - Wednesday, December 31, 2025
Industry legends like Dennis Holt, Alan Cohen and Dominic Proctor, as we ...
- Automotive TV Spending Falls 11.7% In November
Marketing Daily, Tanya Gazdik - Tuesday, December 16, 2025
"Automakers leaned into the festive season in November, with 14 of t ...
- What Brands Should be Doing Right Now to Prepare for the Political Cycle
Brand Insider, Tyler Goldberg - Tuesday, December 16, 2025
Tyler Goldberg, Director of Political Strategy from Assembly Global, writes "Marketers treat ...
- Kidde Consolidates Media Account With Acadia
MAD, Steve McClellan - Monday, December 15, 2025
The remit includes retail media and organic management on Amazon, utilizing Amaz ...
- Estamos Bien: Redefining What Culture Sounds Like On America's Biggest Stage
Planning & Buying Insider, Justin Rivera - Tuesday, December 9, 2025
This isn't just entertainment - it's cultural strategy. Bad Bunny brings yout ...
- Cadent Acquires YouTube Measurement Company
Television News Daily, Wayne Friedman - Tuesday, December 9, 2025
TV and video-focused ad-tech company Cadent has acquired certified YouTube measurement compa ...
- Meta Reportedly Plans Big Metaverse Cuts
MediaDailyNews, Colin Kirkland - Thursday, December 4, 2025
According to a report from Bloomberg, Meta will cut spending by ...
- The Last Hold Co Forecasting Brand Still Standing
Planning & Buying Insider, Joe Mandese - Tuesday, December 2, 2025
If you had told me a year ago that it was goi ...
- What If TikTok Was A Mid-Size Cable Network?
Planning & Buying Insider, Joe Mandese - Thursday, November 20, 2025
What if it was a mid-size cable network that indexed five tim ...
- Company Builds Agentic Ad Support With AI Assistants
Publishers Daily, Ray Schultz - Wednesday, November 19, 2025
MediaMint offers a program it calls Mia for publishers and other fi ...
- Confessions from Manna Inc / Bridgeman Foods' Media Dir: Balancing Local vs. National Campaigns and Staying Agile
Brand Insider, Barbie Romero - Wednesday, November 12, 2025
Gina Sisk discusses the balance between local tie-ins and national campaigns a ...
- From H2H To A2A, A New Marketing Framework
Media 3.0, Joe Mandese - Monday, November 10, 2025
Agentic media-buying and the race to an A2A marketplace is accelerating fas ...
- Amazon Reboots Ads System, Agents For Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday ...
- WPP Wins $720M Reckitt European Media
MAD, Steve McClellan - Thursday, November 6, 2025
The win is the second recent major win for WPP - ...
- When The Medium Is The Dining Table
Planning & Buying Insider, Antony Young - Friday, October 24, 2025
When the $3 billion gambling industry spends millions targeting the Asian communit ...