Tag results for "media planning"
- Basis Reboots System, Simplifies Cross-Programmatic/Direct/Social BuysBasis Technologies has overhauled its platform and data system to simplify ...
- How An 'Age-Fluid' Marketing Approach Can Unlock A Financial Bonanza For BrandsWith older consumers demonstrating equal capacity for brand engagement and controlling significa ...
- Layoffs, Revamped Film/TV Marketing - As Business Concerns Mount Over AILayoffs come amid heightened business concerns over AI. What does this ha ...
- Vistar Media, Spotzi Partner On Global Targeting PlatformVistar says it has seen a significant increase in cross-border campaign planni ...
- AI Agents Feeding On Data Make Conversational Commerce PersonalSmartly recently integrated Reddit into its network and is working to advan ...
- This Just In... America 2.0This morning, CivicScience released new data showing social media outlets now a ...
- Amid Inflation Concerns, Media Costs To Moderate This YearGlobally, media prices are forecast to rise only 3.9% this year, continui ...
- Amazon Focuses On Performance Tools For PublishersAmazon Publisher Services has stepped up its focus on performance-based tools f ...
- Giving New Meaning To Media FlightingAfter a six-month test of a new flight departure/arrival triggers on digit ...
- Performance Media Takes Center StageAs we head into upfront season, there's a reason you're hearing t ...
- Influencer Platform Partners With Perplexity For Data-Driven CampaignsInfluencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- From 'Ad Age' To In-House Agency: A Conversation With Jonah BloomIn advance of the upcoming ANA In-House Agency Conference, I sat do ...
- The AI Upfront: Fixed Deals, Flexible Audience StrategiesThe upfront has long been a cornerstone of media buying — a ...
- Reference Points Line Up EverythingReference points line up everything. It is impossible to assess our situatio ...
- All AI TV Advertising Needs For Creative, Measurement: Got A Bank Account?In this "redefinition of the category of advertising," Zuckerberg said, there's ...
- CTV, Social Media: Battling For 'Must Buy' StatusA study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- Gauging Some Fairly Blatant Spin Heading Into The UpfrontNielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- Can Curation Transform The Digital Advertising Value Chain?At its core, curation is about control and quality - as i ...
- Why Orchestration May Be The New OptimizationIt's been about 30 years since the birth of the modern optimize ...
- Advertising's Next New -- And Improved -- Title: The CAIOJust weeks after Assembly named one, Interpublic's Momentum Worldwide unit this morni ...
- OpenAP Unveils Standardized 'Converged' Streaming Identity SolutionDuring its upfront pitch this morning, the networks-owned data and technology develop ...
- Healthcare Brands Gain Support From CMI Media, Microsoft Advertising PartnershipAs tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency C ...
- There Ain't No Such Thing As A Cheap, High Volume CPMAd buys are a lot like lunch. There ain't no free one ...
- LinkedIn Campaign Manager Gets Performance ImprovementsMeasurement and optimization to track performance across multiple campaigns and ad accoun ...
- ANA Cross-Media Venture Taps Comscore For TVANA-owned Aquila has signed a contract making Comscore the source of t ...
- Could Orme Revolutionize Social Commerce?With deep ties to the world of branded content, Orme founders Fais ...
- IAB Benchmarks AI Adoption, Evolving Impact On AdvertisingDespite the multitude of challenges AI brings to the ad industry, technolo ...
- Daylight: Movie Ads Again On X? No Longer In Dusk, Per MuskOver the last few months Disney, WBD, Apple, Amazon, Comcast and Lionsgat ...
- Amazon DSP Enables AI-Managed TV BuyingAmazon Ads has announced a new platform in its DSP supported ...
- Click Here: The Book, Not The Bait"Alex's book will be the 'Ogilvy on Advertising' for the digital age ...
