- Deterministic Data A Major Factor In Infillion Acquisition Of Catalina
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
AI-operated buying will become the norm within the next five years, wi ...
- Quad Duo: Gorilla Glue Taps Rise As Media AOR, Betty Launches 'Tough' Campaign
MAD, Fern Siegel - Friday, February 20, 2026
Rise leads the brand's digital and traditional media strategy cross-channel. ...
- Don't Be Dumb
Planning & Buying Insider, J. Walker Smith - Thursday, February 19, 2026
AI is dumbing down marketing like never before. Not dumb in ...
- Rebate Media Buyers, Defiant LA Team To Up Client ROI
MAD, Fern Siegel - Tuesday, February 17, 2026
By combining media, creative expertise, the pair aim to increase brand performa ...
- Thinlyveiledpitches.com
Planning & Buying Insider, Joe Mandese - Wednesday, February 18, 2026
Full disclosure: I was briefed in advance on Acadia's "itsyourrebate.com" launch toda ...
- Media Buyers, Stop Subsidizing Platform Enshittification!
Brand Insider, Melanie Mogey - Tuesday, February 17, 2026
Exverus by Brainlabs's Media Supervisor writes, "I'm watching hesitantly for signs ...
- Maria On Media: A Conversation With Bayer's Maria Givens
MediaDailyNews, Bill Duggan - Wednesday, February 18, 2026
Ahead of the ANA's annual media conference, I spoke with the event ...
- Sweetgreen Appoints Wpromote As Paid Media Agency
Around the Net In Media, Ray Schultz - Friday, February 13, 2026
Salad chain Sweetgreen has named Wpromote as its paid media agency ...
- Noble People Adds New Planning, Strategy Roles
MAD, Steve McClellan - Thursday, February 12, 2026
Sinha was head of paid media at Wasserman and earlier served ...
- Sweet Spot: Cheesecake Factory Names StrawberryFrog Media AOR
MAD, Fern Siegel - Wednesday, February 11, 2026
The agency's work is currently underway. ...
- iSpot Goes 'Agentic,' AI Platform Analyzes TV Ads
Television News Daily, Wayne Friedman - Tuesday, February 10, 2026
"Now we are putting our massive proprietary intelligence to work in ...
- Old Rules, New Tools Create Friction In Advertising's AI Era
Data & Programmatic Insider, Laurie Sullivan - Monday, February 9, 2026
Media experts with old values, judgment and tools and U.S. legislation a ...
- Media Mix Planners Should Reconsider Radio: Opinion
Around the Net In Media, Ray Schultz - Tuesday, February 3, 2026
Media mix modelers should consider as-run radio as a new channel inste ...
- IAB Unveils 'Project Eidos' To Accelerate AI-Enabled Measurement
MediaDailyNews, Joe Mandese - Monday, February 2, 2026
Backed by research finding half of demand-side execs already are scaling ...
- Blaze Pizza Taps Bloom Ads As Media AOR
MediaDailyNews, Joe Mandese - Friday, January 30, 2026
The fast-growing, 15-year-old fast-casual pizza chain boasts nearly 300 restaurants across ...
- U.S. Ad Growth Composite Rises On Bullish IAB Forecast
Planning & Buying Insider, Joe Mandese - Wednesday, January 28, 2026
The consensus of reputable ad industry forecast sources increased 1.6 points ...
- Sports, Streaming Scale, Cyclical Events Reshape Media Outlook In 2026, UBS Says
Research Intelligencer, Robert Williams - Wednesday, January 28, 2026
Networks and platforms anchored by live sports are benefiting from stable viewersh ...
- Confessions from NP Digital's Associate Director, Paid Media Strategy: AI-Powered Optimization, Always-On Campaigns, and Super Bowl
Brand Insider, Barbie Romero - Tuesday, January 27, 2026
Sherry Chen Devereux shares her take on always-on campaigns, the human tou ...
- ROI Alone - No Longer A Sufficient Measurement Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 27, 2026
Return on investment alone cannot provide adequate support to guide media investme ...
- Newsletter Gold: How Publishers Can Get The Most Out Of Their Inventory
Publishing Insider, Ray Schultz - Friday, January 23, 2026
Boostr and Passendo team up to offer one source of truth f ...
- CIMM Finds Market Can Financially Support Two Ad Currencies
Planning & Buying Insider, Joe Mandese - Thursday, January 22, 2026
The months-long study, however, says nothing about what impact the presence ...
- Lessons from the Campaign Trail: How the 2026 Elections Will Impact Media Buying
Brand Insider, Barbie Romero - Tuesday, January 20, 2026
At our last TV & Video Summit, we spoke with Tyler Goldber ...
- The First - And Probably Last - Omnicom Media Global Landscape
Planning & Buying Insider, Joe Mandese - Tuesday, January 13, 2026
In what will likely prove to be Magna Global's last -- a ...
- If Your Agent Doesn't Read This Blog, We'll Kill It
Media 3.0, Joe Mandese - Tuesday, January 13, 2026
The good news is AI experts don't believe agents will automate readi ...
- WPP Media Expands Reckitt Relationship, Winning India
MAD, Steve McClellan - Thursday, January 8, 2026
In November, Reckitt selected WPP to handle its media assignment across ...
- Comscore, Trade Desk Integrate 'Contextual,' Audio Content-Level Targeting
Planning & Buying Insider, Joe Mandese - Thursday, January 8, 2026
Based on initial test, the integration has been boosting incremental reach ...
- Yahoo DSP Advances Agentic Media-Buying Models
MediaDailyNews, Laurie Sullivan - Tuesday, January 6, 2026
Built directly into Yahoo DSP, the shift automates planning, activating, optimizing a ...
- Havas Touts Second-Mover Agent Deal, Did It Book A Meeting Through The First?
Media 3.0, Joe Mandese - Tuesday, January 6, 2026
The deal, announced today at CES, comes a year after Horizon stru ...
- Omnicom Reveals New Big 3 Influences: People, AI, Influencers - In That Order
Planning & Buying Insider, Joe Mandese - Tuesday, January 6, 2026
Omnicom Media's new "Future of Brand Influence" study implies a new "multi-microphon ...
- CEO Switch At Novus As Morgan Succeeds Rios
MAD, Steve McClellan - Monday, January 5, 2026
Libby Morgan joins Novus from marketing agency Merge, where she served ...