- Comcast Sues Over Washington State Tax On Digital Ads
MediaDailyNews, Wendy Davis - Friday, September 12, 2025
Comcast has sued to invalidate a new Washington state law that impos ...
- Advertising's Canary In The AI Coal Mine
Planning & Buying Insider, Joe Mandese - Wednesday, September 10, 2025
The most recent ad-spending data may be the first marketplace evidence th ...
- 3.know: Mapping The Future Of AI In Advertising
Media 3.0, Laurie Sullivan - Friday, September 5, 2025
A new, interactive mapping system released this week by the IAB mix ...
- The Silver Linings Advertising Playbook
Planning & Buying Insider, Joe Mandese - Thursday, August 28, 2025
While Americans are increasingly pinching pennies, the silver lining is that it ...
- How iOS 18 Is Rewriting The Rules Of Email Engagement
Planning & Buying Insider, Rachel Hazelwood - Monday, August 25, 2025
With Apple devices responsible for nearly half of all email, any chan ...
- Rebranding The Gamble: Why Trust Is The New Jackpot
Planning & Buying Insider, Kurt Stuhllemmer - Friday, August 22, 2025
High-profile lawsuits mean the public's perception of gambling brands as ruining liv ...
- An Industry First About Some 'Industry Firsts'
Planning & Buying Insider, Joe Mandese - Thursday, August 21, 2025
I'm not saying my inbox is a representative sample of ad indust ...
- Exverus Wins Habit Burger & Grill's Media AOR
Accounts on the Move, Fern Siegel - Thursday, August 14, 2025
Georgia Schreiner will oversee media planning and buying. ...
- Mediaplus Group Wins Gore-Tex Media Account
MAD, Fern Siegel - Tuesday, August 5, 2025
First campaigns launch this fall, showcasing the brand's new technology. ...
- Kroger Integrates Retail Media, Loyalty Marketing In New 'Full Funnel' Offering
MediaDailyNews, Joe Mandese - Wednesday, July 30, 2025
The new "Kroger Precision Marketing" unit combines the digital and in-store med ...
- IAB: Retail Commerce Media To Drive $74B Ad Spend In 2026
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
As businesses turn to commerce media to generate new revenue streams, enhan ...
- Unified IAB Theory
Planning & Buying Insider, Joe Mandese - Tuesday, July 22, 2025
Just a week after establishing a beachhead in out-of-home measurement, the I ...
- Americana The Beautiful
MediaDailyNews, Ben Grinspan - Wednesday, July 2, 2025
Start planning on how to mark America's upcoming - and likely ve ...
- Dentsu, Criteo Team To Power Commerce Media Performance
MAD, Fern Siegel - Monday, June 16, 2025
The companies are consolidating retail audience data within Dentsu Connect. ...
- Reddit Turns 20 Years Of Conversations Into Performance Insights
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 17, 2025
Collective knowledge from more than 22 billion posts and comments across hum ...
- Basis Reboots System, Simplifies Cross-Programmatic/Direct/Social Buys
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
Basis Technologies has overhauled its platform and data system to simplify ...
- How An 'Age-Fluid' Marketing Approach Can Unlock A Financial Bonanza For Brands
MAD, Kathleen Colditz - Thursday, June 5, 2025
With older consumers demonstrating equal capacity for brand engagement and controlling significa ...
- Layoffs, Revamped Film/TV Marketing - As Business Concerns Mount Over AI
TV Watch, Wayne Friedman - Wednesday, June 4, 2025
Layoffs come amid heightened business concerns over AI. What does this ha ...
- Vistar Media, Spotzi Partner On Global Targeting Platform
MAD, Steve McClellan - Tuesday, May 27, 2025
Vistar says it has seen a significant increase in cross-border campaign planni ...
- AI Agents Feeding On Data Make Conversational Commerce Personal
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
Smartly recently integrated Reddit into its network and is working to advan ...
- This Just In... America 2.0
Red, White & Blog, Joe Mandese - Wednesday, May 28, 2025
This morning, CivicScience released new data showing social media outlets now a ...
- Amid Inflation Concerns, Media Costs To Moderate This Year
MediaDailyNews, Joe Mandese - Thursday, May 22, 2025
Globally, media prices are forecast to rise only 3.9% this year, continui ...
- Amazon Focuses On Performance Tools For Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
Amazon Publisher Services has stepped up its focus on performance-based tools f ...
- Giving New Meaning To Media Flighting
Planning & Buying Insider, Joe Mandese - Monday, May 19, 2025
After a six-month test of a new flight departure/arrival triggers on digit ...
- Performance Media Takes Center Stage
Planning & Buying Insider, Tom Turner - Friday, May 16, 2025
As we head into upfront season, there's a reason you're hearing t ...
- Influencer Platform Partners With Perplexity For Data-Driven Campaigns
MediaDailyNews, Colin Kirkland - Tuesday, May 13, 2025
Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- From 'Ad Age' To In-House Agency: A Conversation With Jonah Bloom
Planning & Buying Insider, Bill Duggan - Wednesday, May 14, 2025
In advance of the upcoming ANA In-House Agency Conference, I sat do ...
- The AI Upfront: Fixed Deals, Flexible Audience Strategies
Planning & Buying Insider, Barry Lowenthal - Monday, May 12, 2025
The upfront has long been a cornerstone of media buying — a ...
- Reference Points Line Up Everything
Planning & Buying Insider, J. Walker Smith - Wednesday, May 7, 2025
Reference points line up everything. It is impossible to assess our situatio ...
- All AI TV Advertising Needs For Creative, Measurement: Got A Bank Account?
TV Watch, Wayne Friedman - Friday, May 2, 2025
In this "redefinition of the category of advertising," Zuckerberg said, there's ...