- Consumers Vs. The Ad Trade: How COVID-19 Impacts Their Media Consumption
MediaDailyNews, Joe Mandese - Thursday, March 26, 2020
Separate studies of consumers and the ad trade reveal both constituencies a ...
- Survey Analyzes Agency Team Morale, Challenges, Future Business
Performance Marketing Insider, Laurie Sullivan - Thursday, March 26, 2020
The most challenging aspects of remote work include communication and collaboration wi ...
- Pandemic Shifts Consumers To Electronic Media
Research Intelligencer, - Wednesday, March 25, 2020
Web browsing has tended to surge by 70% from the early sta ...
- Kraft Heinz To Review Its Global Media Assignment
MAD, Steve McClellan - Friday, March 20, 2020
Starcom is the primary incumbent. The company's media expenditures last year total ...
- Covering The Ad Industry In The Time Of COVID-19
RTBlog, Joe Mandese - Monday, March 23, 2020
I've covered many crises impacting the advertising and media industry over t ...
- In The Face Of Social Distancing/Shutdown, Gaming And Esports Hold Opportunity
Digital News Daily, - Wednesday, March 18, 2020
Sporting events can take on a different form and still engage fa ...
- PHD/Omnicom Media Group Win Global Diageo Account
MAD, Steve McClellan - Tuesday, March 17, 2020
The award follows a formal review that began last summer. Dentsu Aeg ...
- Media, Finance Site Traffic Rises In A Stay-At-Home Coronavirus World
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 17, 2020
Media and finance websites are experiencing the biggest jump in web traffi ...
- 'New' Wavemaker To Make Waves With 'Positive Provocation'
MAD, Larissa Faw - Friday, March 13, 2020
The GroupM agency has unveiled a fresh look and new positioning ...
- ANA Cancels Annual Media Conference
MAD, Steve McClellan - Thursday, March 12, 2020
The conference had been scheduled for Miami March 25-27. The status ...
- More Big Stock Market Losses, Media Also Down
MediaDailyNews, Wayne Friedman - Thursday, March 12, 2020
The stock market continued to be in free fall as major indic ...
- Coronavirus Would 'Briefly' Hurt U.S. Ad-Supported Media: Analyst
Television News Daily, Wayne Friedman - Wednesday, March 11, 2020
Ad disruptions due to coronavirus "may be short-lived and should follow ...
- Vox Media Launches New Ad Marketplace Concert Local
Publishers Daily, Melynda Fuller - Tuesday, March 10, 2020
Through the new marketplace, national marketers can access local publishers' digital audienc ...
- Myers Revises 2020 Media Ad Outlook To +4.8%, Cites Coronavirus
Research Intelligencer, Joe Mandese - Tuesday, March 10, 2020
Advertising and media industry researcher and consultant The Myers Report has revis ...
- Lyle Schwartz Parting Ways With GroupM
MAD, Steve McClellan - Friday, March 6, 2020
Schwartz is a 20-plus year veteran of the company. With a backgrou ...
- Puppo's Data-Targeted OOH Campaign has Tails Wagging in NYC
The MediaPost Cases, Nina Lentini - Monday, March 9, 2020
Breaking into an already saturated market that's extremely competitive is challenging enoug ...
- DAN Media Americas Bolsters C-Suite
MAD, Steve McClellan - Thursday, March 5, 2020
Saying it is "mapping a new leadership team to its core capabilities ...
- P&G's Secret Backs 'Play For Equal Pay' For Women
MediaPost Connect, Nina Lentini - Wednesday, March 4, 2020
Secret also saw increased brand favorability and purchase intent. ...
- Mount Sinai Health Appoints Creative, Media Agencies
MAD, Steve McClellan - Wednesday, March 4, 2020
SS+K is taking on creative chores and Mediassociates will handle media duti ...
- Another Shakeup At GroupM
Mediapsssst, Richard Whitman - Wednesday, March 4, 2020
This time it's the UK operation, where CEO Tom George is ou ...
- Dove Builds Largest Stock Photo Library Created By Women
MediaPost Connect, Nina Lentini - Monday, February 24, 2020
The collection features 5,000+ photographs of women from 39 countries 100% creat ...
- Pop-Culture Site 'A.V. Club' Redesigns Home Page With Fewer Ads
Publishers Daily, Sara Guaglione - Thursday, February 27, 2020
More stories are now on display in a single frame, with few ...
- Minute Media Raises $40M, Plans To Invest In Expansion, Acquisitions
Publishers Daily, Melynda Fuller - Wednesday, February 26, 2020
The company will also add updates to its publishing platform and gr ...
- ATTN: Partners With Lena Waithe, Dove On 'Girls Room' Series
Publishers Daily, Melynda Fuller - Wednesday, February 26, 2020
The show builds on the Dove Self-Esteem Project's dedication to helping wom ...
- Could Sanders' Policies Help Roku?
TV Watch, Wayne Friedman - Thursday, February 27, 2020
Wannabe billionaires might have difficulty finding a silver lining in Sanders' progressive-sociali ...
- From Attribution to Attention: Future Proofing Brand Investment
MAD, Keith Brewer - Tuesday, February 25, 2020
Thankfully, there is a growing movement around using attention metrics to evalua ...
- Ascential Invests $10M In Startup Media-Buying Processor Hudson MX
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Ascential PLC, a B2B media holding company best known for operating t ...
- Google Pioneers Privacy-first Personalization Using ML
The MediaPost Cases, Nina Lentini - Tuesday, February 25, 2020
Relevance and personalization are crucial to engaging consumers online, but effective personaliz ...
- Dove Stays True to Brand with Photo Library Created By Women
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
Having a quality product isn't always enough. Today's consumers are holding bran ...
- Russian-Backed Ads Are Back In 2020 - Will Facebook, TV Buy In?
TV Watch, Wayne Friedman - Monday, February 24, 2020
The Russians are coming again... to U.S. media! All to help Preside ...