- Meredith Corp., ANA Team To Promote #SeeHer Movement
Publishers Daily, Melynda Fuller - Tuesday, October 23, 2018
Meredith Corp. is the first publisher to test its brands using t ...
- 'The Wall Street Journal': A Data-Driven Customer-Focused Growth Story
The MediaPost Cases, Nina Lentini - Tuesday, November 13, 2018
Current paywall models, said Dow Jones's Alex Halen, were a "one-size-fits-all approac ...
- Here Comes Generation Alpha
MediaDailyNews, Jenny Mirken - Tuesday, October 23, 2018
While marketers are just starting to understand Generation Z (born between 19 ...
- OMD Retains McDonald's Canada Media Business
MAD, Steve McClellan - Friday, October 19, 2018
It's the latest market to be awarded in the fast-food giant's ongoi ...
- ARF's Acquisition Of CIMM Adds 'Innovation Incubator' To Its Research Role
MediaDailyNews, Tony Jarvis - Monday, October 22, 2018
This union will also help address the lag between innovative new approach ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a pean ...
- 50 Media Hours Per Week
Research Brief, Jack Loechner - Friday, October 19, 2018
PQ Media today released the 6th annual Global Consumer Media Usage &am ...
- Papa John's Taps Havas Media As Its New Media AOR
MAD, Steve McClellan - Wednesday, October 17, 2018
Havas replaces Initiative, which resigned the account in the summer after raci ...
- Right-Wing Media Roars Over Elizabeth Warren's New Ancestry Claims
Marketing Politics Weekly, Howard Polskin - Tuesday, October 16, 2018
As evidenced by the coverage from the right, Warren surely provided h ...
- Will Trump's Future Include Media Ownership?
TV Watch, Wayne Friedman - Tuesday, October 16, 2018
There is some wild speculation that Trump's long-term future could still ...
- Facebook Removes Political Pages, Accounts That Violate Rules
Digital News Daily, Gavin O'Malley - Friday, October 12, 2018
The social network is removing 559 Pages and 251 accounts that ha ...
- Dentsu Aegis Network On A Roll With Another Big Account Win: United Airlines
MAD, Steve McClellan - Thursday, October 11, 2018
The airline has awarded Dentsu Aegis Network the bulk of its glob ...
- Media Stocks Lose Big Amid Steep Market Sell-Off
MediaDailyNews, Wayne Friedman - Thursday, October 11, 2018
CBS, Discovery, and Viacom saw substantial declines, with CBS losing 3.1% ...
- Inflation Fears Abound, Media Stocks Drop
MediaDailyNews, Wayne Friedman - Wednesday, October 10, 2018
Interest rate and inflation fears hit media stocks -- and the enti ...
- Dentsu Aegis Wins Global Intel Media Business
MAD, Steve McClellan - Tuesday, October 9, 2018
The award consolidates all of Intel's media -- including digital, social, programmati ...
- What Surveys Do We Trust About The Media?
TV Watch, Wayne Friedman - Wednesday, October 10, 2018
Simmons says five of the top 10 most-trusted news sources are newspaper ...
- WPP Teams With UN To Fight Gender Inequality
MAD, Larissa Faw - Friday, September 28, 2018
Creativity for Equality will be piloted across six key countries: U.S., U ...
- UM, Zenith Lead The Pack In Forrester Media Agency Study
MAD, Steve McClellan - Tuesday, September 18, 2018
UM's strengths include analytics, emerging technology, and data sciences. Zenith's strengths inclu ...
- UM Wins $325 Million Quicken Loans Media Business
MAD, Steve McClellan - Monday, September 17, 2018
UM is also expanding its Detroit market operations with plans to op ...
- MediaCom Is Tops In New Business For The First Half Of 2018
MAD, Steve McClellan - Monday, September 17, 2018
According to a new COMvergence report, the agency won and retained accoun ...
- Snapchat Partners With 25 Media Companies, Leverages Users' Content
Publishing Insider, Melynda Fuller - Monday, September 17, 2018
Snapchat's new media partners will publish "daily editorial units" not governed ...
- Lionsgate OTT Exec Uhrman Named President, Media At Playboy
Television News Daily, Wayne Friedman - Tuesday, September 11, 2018
Uhrman will oversee the company's media offerings across all its platforms. T ...
- A Place For Mom Finds A New Media Agency
Accounts on the Move, Larissa Faw - Monday, September 10, 2018
A Place For Mom is appointing Mercury as its new AOR f ...
- Just How Much Progress Are Women Making In The Industry?
Mediapsssst, Richard Whitman - Sunday, September 9, 2018
Recent news makes you realize how far women have to go ...
- Crossmedia Bulks Up In Philadelphia With New Hires, Bigger Offices
MAD, Steve McClellan - Thursday, September 6, 2018
Following a recent string of new business wins, Crossmedia has expanded i ...
- So Long, 'Donald J. Trump'
Red, White & Blog, Joe Mandese - Wednesday, September 5, 2018
Today, I'm doing the same for Donald J. Trump that I've be ...
- Cox Media Group Taps New National Ad Executive
Television News Daily, Wayne Friedman - Friday, August 24, 2018
Cox Media Group has hired veteran Cox Communications executive Billy Farina ...
- Oh, Oh Omarosa
Television News Daily, Gary Holmes - Thursday, August 23, 2018
The controversy over Omarosa Manigault Newman is a callback to days wh ...
- Reddit Forms Partnership With Local Media Consortium
Digital News Daily, Laurie Sullivan - Wednesday, August 22, 2018
Reddit has partnered with the Local Media Consortium to educate journalists a ...
- Why The Media Is Not 'The Enemy Of The People'
Media Insider, Cory Treffiletti - Wednesday, August 22, 2018
These are some strange times we live in. The President of t ...