- Fiat Chrysler Taps Starcom As Its New U.S. Media Agency
MAD, Steve McClellan - Thursday, December 13, 2018
The auto giant spent an estimated $970 million on measured media ...
- News Publishers Rely Less On Editorial Teams For Native Ads
Publishers Daily, Sara Guaglione - Tuesday, December 11, 2018
This year, 42% of publishers have their own native ad studio a ...
- Media Stocks Drop, Economic Slowdown Feared
MediaDailyNews, Wayne Friedman - Wednesday, December 5, 2018
A big stock market drop sent media technology/communications stocks down 5% ...
- With Some Concerns About The Economy, Forecasters See Modest Ad Growth In 2019
MAD, Larissa Faw, Steve McClellan - Monday, December 3, 2018
GroupM, Magna and Zenith are out with their annual advertising forecasts f ...
- Smaller Media Deals May Be In The Works
TV Watch, Wayne Friedman - Monday, December 3, 2018
Some medium-sized deals are in the offing. They are relatively tiny compar ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...
- Spark Foundry Wins Global Avon Media Business
MAD, Larissa Faw - Wednesday, November 28, 2018
Previously the beauty company split those duties between the Publicis Media agen ...
- Native American Newsrooms Endure Press Suppression, Intimidation
Publishers Daily, Melynda Fuller - Monday, November 26, 2018
A study found tribal government ownership of media outlets created conflicts ...
- Brit+Co Launches New Podcast Focused On Positive Female Images, Changemakers
Publishers Daily, Sara Guaglione - Monday, November 26, 2018
The first season of the "Brit + Co Show" podcast has fo ...
- Dow Drops 1,000 Points, Media Stocks Hard Hit
Television News Daily, Wayne Friedman - Tuesday, November 20, 2018
The media-tech heavy Nasdaq was down 2.5%, and the S&P 500 lo ...
- White House Drops Attempt To Strip CNN Reporter Of Credentials
Television News Daily, Wendy Davis - Monday, November 19, 2018
The administration also told White House press correspondents on Monday that th ...
- Generator Media + Analytics Opens West Coast Office
MAD, Steve McClellan - Thursday, November 15, 2018
The new office, led by Debrianna Obara, is located in Coast Mes ...
- Canvas WW Wins Heineken U.S. Media AOR
MAD, Larissa Faw - Tuesday, November 13, 2018
Publicis Groupe's Starcom had been handling the media business. Publicis will contin ...
- Adobe Is M&A Leader In The Media-Marketing Space
Mediapsssst, Richard Whitman - Tuesday, November 13, 2018
That's through the first 10 months of the year, and the marte ...
- ID Comms Expands To The U.S.
Mediapsssst, Richard Whitman - Sunday, November 11, 2018
UK-based media and marketing consultant ID Comms opened its New York offi ...
- Vice Media To Trim Staff, Focus On In-House Ad Agency
Publishing Insider, Melynda Fuller - Friday, November 9, 2018
The loss of web traffic has led to financial troubles for t ...
- Netflix Gets Eleven-level Powers For 'Stranger Things 2' Boost
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
When Netflix tasked MediaHub with growing viewership and social conversation for Seas ...
- Bravo Delivers Results For 'Top Shelf' With Robots In L.A.
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The robots made their way into the homes of Bravolebs like Jo ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they a ...
- Starcom Expands Coca-Cola Account
MAD, Larissa Faw - Tuesday, November 6, 2018
Starcom will continue to manage the beverage brand's media buying and planni ...
- Havas Creates New Global Data/Innovation C-Suite Role And Taps Bret Leece To Fill It
Mediapsssst, Richard Whitman - Tuesday, November 6, 2018
The hire reunites Leece with Havas Group Media CEO Peter Mears, w ...
- Farasciano Fills New Head Of Growth Slot For Crossmedia
MAD, Steve McClellan - Thursday, November 1, 2018
Michael Farasciano has held senior management posts at Initiative, MediaCom, other agenci ...
- Following Sexual Harassment Allegations, Vice Media President Creighton Steps Down
Publishers Daily, Melynda Fuller - Wednesday, October 31, 2018
After 16 years with Vice Media, Andrew Creighton is stepping down ...
- Arguments Deliver Audience: Get Out And Vote
Media Insider, Cory Treffiletti - Wednesday, October 31, 2018
I hope the media world can forget the truism that "arguments deliv ...
- Puma Media Goes To Havas
MAD, Steve McClellan - Monday, October 29, 2018
Sportswear-fashion brand Puma has awarded its global media assignment to Havas Med ...
- Editor Calls For Boycott On Fox News Advertisers Who 'Bankroll The Poison'
Marketing Politics Weekly, Joe Mandese - Tuesday, October 30, 2018
Fox News Channel is facing another potential ad boycott, this time spark ...
- Wild Swings In Stock Market, Media And Tech Stocks Hit By Losses
MediaDailyNews, Wayne Friedman - Monday, October 29, 2018
Big media-based tech stocks Amazon, Google, Netflix and Facebook sank faster th ...
- As vMVPDs Experience Slower Growth, Where Will TV Consumers Go?
TV Watch, Wayne Friedman - Tuesday, October 30, 2018
Digital vMVPDs were supposed to be the savior of cable networks looki ...
- Right-Wing Hater Of 'Scum' Media Is A Serious Threat
London Blog, Sean Hargrave - Thursday, October 25, 2018
He is a convicted football hooligan who wants to spread his bra ...
- Media Stocks Hard Hit By Early Tuesday Stock Market Drop
MediaDailyNews, Wayne Friedman - Tuesday, October 23, 2018
Heightened concerns over the effects of tariffs with China and a slowi ...