- White House Or Media: Americans Split Politically On Source Of 'Infodemic'
Marketing Politics Weekly, Joe Mandese - Monday, May 11, 2020
Nearly half of Americans believe the White House is the No. ...
- Maryland Governor Vetoes Digital Ad Tax
Digital News Daily, Wendy Davis - Thursday, May 7, 2020
"With our state in the midst of a global pandemic and econom ...
- Axel Springer Merges eMarketer, Business Insider Intelligence To Form 'Insider Intelligence'
MediaDailyNews, Joe Mandese - Wednesday, May 6, 2020
eMarketer, founded in 1996 and acquired by German publishing company Axel Spring ...
- Asking Google To Pay For News Is A Perilous Idea
Publishing Insider, - Wednesday, May 6, 2020
News outlets should be wary of any scheme that makes them financial ...
- Clorox Consolidates $500 Million Media Business With OMD
MAD, Steve McClellan - Monday, May 4, 2020
With the consolidation, the bulk of the digital media account will shi ...
- Media's Mea Culpa Moment
Media Insider, Gord Hotchkiss - Tuesday, May 5, 2020
Because of COVID-19, media outlets should all be focused on the sa ...
- Mindshare Finds Americans Plan To Spend Less Time With Media After Pandemic
MediaDailyNews, Joe Mandese - Monday, May 4, 2020
Two months into the COVID-19 pandemic, more Americans say after the cris ...
- Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'
MAD, Larissa Faw - Thursday, April 30, 2020
"The plan has always been to create data-led packages using AI technolog ...
- Pixalate Earns MRC Accreditation for Multiple CTV/OTT, SSAI Metrics
Digital News Daily, Karlene Lukovitz - Monday, April 27, 2020
Ad-fraud prevention company Pixalate has added three new accreditations from the Med ...
- March Mayhem: Email Volume And KPIs Were All Over The Lot
Email Insider, Ray Schultz - Tuesday, April 28, 2020
The retail and travel fields saw declines in March email volume followi ...
- Havas Media Study Finds Millennials 'Embracing' Radio, Print Because Of COVID-19
MediaDailyNews, Joe Mandese - Monday, April 27, 2020
Certain legacy media -- radio, newspapers and magazines -- are seeing increas ...
- Brand Intimacy Is Key As COVID-19 Impacts Media And Entertainment
MediaDailyNews, Mario Natarelli - Friday, April 24, 2020
Brand Intimacy is even more important today as brands must adjust the ...
- Reading Between The Lines: The Problem With The Metaphor 'Re-Open The Country'
Marketing Politics Weekly, James Forr - Thursday, April 23, 2020
Better metaphors might be "warming up" or "restoring" the economy, which imp ...
- Lockdown Micro-Influencers: Digital Marketing's Hot New Trend
London Blog, Sean Hargrave - Wednesday, April 22, 2020
Micro influencers were already growing in importance, but in lockdown they a ...
- To Help Ad Industry 'Step Up,' ANA Takes Down Members-Only Wall To Exclusive Content
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2020
To help the entire advertising and media community through the pandemic a ...
- Searches For 'Virtual' Skyrocket As Online Media Takes On Virtual Reality
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
The keyword "virtual" related to Mother's Day queries appeared for the fir ...
- Streaming, Live News Top Media Consumption During Pandemic
Research Intelligencer, - Wednesday, April 22, 2020
Almost half of respondents said they planned to watch more movies a ...
- The RFP Plateau: Ad And PR Providers See Declines During COVID-19 Crisis
Email Insider, Ray Schultz - Monday, April 20, 2020
A third of all proposal teams report a falloff in RFP volum ...
- This Week's IPG 'Floor 9' COVID-19 Podcast: CVS' Norman de Greve; Quicken's Casey Hurbis
MediaDailyNews, Joe Mandese - Friday, April 17, 2020
In the fourth edition of a special COVID-19 series, IPG Media Lab ...
- Michigan Should Revoke Restrictions On Ads By Big-Box Retailers, Industry Argues
PolicyBlog, Wendy Davis - Thursday, April 16, 2020
Six ad industry groups, including the IAB and 4As, are now aski ...
- Linebacker Story Time: Jags Tackle the Crisis
Brand Insider Podcast, Steve Smith - Thursday, April 16, 2020
Even this early in the Covid-19 crisis, we have been hearing ...
- Horizon's Campanelli: Rescheduled Upfronts Could Be New Normal
Brand Insider Podcast, Steve Smith - Tuesday, April 14, 2020
"I don't think there's literally any chance the upfront happens on th ...
- We're All Consuming More Media, But Our Choices (Including Video) Vary By Age
Video Insider, Karlene Lukovitz - Tuesday, April 14, 2020
A survey conducted in the U.S. and U.K. shows which age grou ...
- What Media Are 'Benefiting' From New Or Reallocated Ad Budgets?
Research Intelligencer, Joe Mandese - Monday, April 13, 2020
While overall ad spending may be in flux for at least t ...
- Gallup/Knight Study: TV News Consumption Rising, Perceptions Of News Media Unchanged
Television News Daily, Wayne Friedman - Thursday, April 9, 2020
"Like the 2018 and 2019 results, 34% of Americans currently hold ...
- Mindshare Begins Tracking Pandemic, Finds Striking Emotional And Time Spent Patterns
MediaDailyNews, Joe Mandese - Thursday, April 9, 2020
Mindshare finds that as the pandemic progresses stuck-at-home Americans are spending increasing ...
- Report: COVID-19 News Coverage Gets High Marks From Readers
Publishing Insider, - Thursday, April 9, 2020
Two-thirds (66%) of U.S. adults who mainly get their political and electi ...
- Melt It Forward!: Melt Shop's Social Reach Gets Repurposed In The Crisis
Brand Insider Podcast, Steve Smith - Wednesday, April 8, 2020
Melt Shop's "Melt It Forward" program provides deliveries to frontline health work ...
- Facebook Makes $100 Million Offer To Local TV Hard Hit By COVID-19
TV Watch, Wayne Friedman - Monday, April 6, 2020
Is this just Facebook looking to make more amends, given its pa ...
- We Can't Let The Coverage Be Worse Than The Disease
MediaDailyNews, Bob Guccione, Jr. - Friday, April 3, 2020
I believe our reaction to this pandemic on all levels, from leadersh ...