- Pantene, Axe, Old Spice Push Manliness Boundaries
Marketing Daily, Sarah Mahoney - Friday, February 5, 2016
Procter & Gamble's Pantene hair brand is building on its "Strong ...
- 'GQ Style' Names Welch Top Editor
Publishers Daily, Sara Guaglione - Thursday, December 17, 2015
Will Welch has been named editor-in-chief of GQ Style. The publication pla ...
- Lad Bible Goes Straight To The Top Of The App Charts
Around the Net In MAD London, Sean Hargrave - Thursday, December 3, 2015
The success of The Lad Bible is testament to irreverent humour's gargantu ...
- LiveOutdoors Relaunches With More Native Ads
Publishers Daily, Erik Sass - Thursday, November 19, 2015
CraveOnline's active men's lifestyle site, LiveOutdoors.com, has relaunched with a revamped W ...
- Men's Lifestyle Mag 'Details' Is Shuttering
Publishers Daily, Erik Sass - Wednesday, November 18, 2015
Cond Nast president and CEO Bob Sauerberg revealed that the high-end publish ...
- FHM And Zoo Closure Marks The End Of Lads' Mag Era
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
FHM and Zoo are to close by the end of the yea ...
- Sunset Of The Lad Mags: 'FHM' Shuttered in UK
The Daily Blog, Erik Sass - Tuesday, November 17, 2015
The UK edition of 'FHM' magazine, for years the lowbrow rival ...
- Men Who Tuck In Their Shirts Are Happier, Date More, Says Fruit Of The Loom
Out to Launch, Amy Corr - Wednesday, November 4, 2015
Men who tuck in their shirts make more money, are happier, a ...
- Playboy Drops Nudes (But Not Girls)
The Daily Blog, Erik Sass - Tuesday, October 13, 2015
It's the end of an era -- and the beginning of ...
- Gumtree Ad Spend Shoots Up 40% As Sponsorships Reach Out To Men
Around the Net In MAD London, Sean Hargrave - Tuesday, September 22, 2015
Having recently inked its largest ever sponsorship deal with BT Sport ...
- Dollar Shave Club's 'Crusty' Campaign
MAD, Larissa Faw - Tuesday, September 8, 2015
The men's grooming brand is embracing more traditional channels with the laun ...
- Millennial Men: So Emotional!
VidBlog, P.J. Bednarski - Friday, September 4, 2015
New research from Unruly Media shows that millennial men are far mo ...
- Destination XL Gives Men The Rock-Star Treatment
Out to Launch, Amy Corr - Wednesday, September 2, 2015
Destination XL launched a trio of ads where men feel superhuman ...
- Hornitos Tequila Seeks Adventurous Drinkers
MAD, Larissa Faw - Tuesday, August 18, 2015
The Community, part of SapientNitro, is launching its first campaign after bei ...
- CraveOnline Overhauls Site, Adds New Verticals
Publishers Daily, Erik Sass - Monday, August 17, 2015
Men's lifestyle publisher CraveOnline Media has relaunched its flagship CraveOnline.com Web si ...
- TEN Launches New Roadkill Mag, Events, Web Site
MediaDailyNews, Erik Sass - Wednesday, August 5, 2015
TEN is building on Roadkill's online-video momentum with millennial males with t ...
- 'Who's Your Daddy:' Y&R's Comprehensive Take On Fathers
MAD, Steve McClellan - Tuesday, June 16, 2015
When it comes to loyalty, brands can count on dads more th ...
- Gen Y Dads: Hot, Vain And All About Dadderday
Marketing Daily, Sarah Mahoney - Tuesday, June 16, 2015
"The cliche is that women let themselves go right after the bab ...
- Band Aid, Amazon, Craftsman Are Top Brands For Dad
Marketing Daily, Tanya Gazdik - Wednesday, June 17, 2015
"Fifty percent retention in a world where brand loyalty is hard ...
- Parenting Is A Gender-Neutral Job
Engage:Moms, Julie Michaelson - Friday, June 12, 2015
Millennial dads are being kept busy by their kids, but that doesn ...
- Fruit Of The Loom Takes On Tuck-In Tees At X Games
Marketing Daily, Karl Greenberg - Thursday, May 28, 2015
At the X Games in Austin, Texas next week, famed motorcycle rac ...
- Planters NUT-rition Launching First National Campaign Since 2012, Along With Updated Packaging
Marketing Daily, Karlene Lukovitz - Thursday, May 14, 2015
The brand's new packaging, debuting this month, now includes a prominent ar ...
- Buick Cooks Up Integration In NBCU/Esquire Network's 'Knife Fight'
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2015
"It's one of our first times going out there with a male-dominat ...
- Axe, Esquire Bow Contest For Menswear Designers
MediaDailyNews, Erik Sass - Monday, May 4, 2015
Axe and Esquire are trying to raise the profile of men's fashi ...
- Schick Creates 'Comfortopia' On The Onion
Marketing Daily, Karl Greenberg - Friday, April 24, 2015
As with last year's "Schick Xtreme Comfort Games" campaign, the new effor ...
- Esquire Network Bows 5 New Shows
MediaDailyNews, Erik Sass - Tuesday, March 31, 2015
Esquire Network, the magazine branded cable network launched in September 2013, ...
- Preparing for Parenthood - From a Strategy Perspective
Engage:Men, Simon Frost - Friday, March 20, 2015
The past few months have been some of the most exciting f ...
- Men Interrupt Women 33% More Often
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 19, 2015
Earlier this week, MediaPost published an
article about Google Chairman Eric Schmidt's continuous interrupti ...
- New Kenneth Cole Fragrance Ads Star Vet, Double Amputee
Marketing Daily, Sarah Mahoney - Friday, March 13, 2015
While some might say Galloway -- a veteran, personal trainer and motivation ...
- At Upfront, Formerly All-Male Spike Pushes Female Audience Growth
TVBlog, Adam Buckman - Wednesday, March 4, 2015
The once completely male-oriented Spike TV yesterday ballyhooed the growth of i ...